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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
12th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (10th), Application Infrastructure (16th)
Salesforce Platform
Ranking in Mobile Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (9th), Rapid Application Development Software (6th), Low-Code Development Platforms (6th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (12th)
 

Mindshare comparison

As of January 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.5%, up from 3.3% compared to the previous year. The mindshare of Salesforce Platform is 6.7%, down from 9.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Market Share Distribution
ProductMarket Share (%)
Salesforce Platform6.7%
Magic xpa Application Platform3.5%
Other89.8%
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."
"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"The speed of development is the quickest for any tool on the market."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"The reporting capabilities are pretty user-friendly."
"It is a great platform. It's definitely an improvement from the GCP application that we were using previously."
"The most valuable feature is ease of use."
"The tool's most valuable feature is the CRM. Salesforce Platform comes with out-of-the-box capabilities."
"It works beautifully. I haven't had any errors."
"I found the ease of use most valuable in the Salesforce Platform. I also found the platform pretty light."
"The most valuable features are quick customization, solid deployment processes, and excellent reliability."
"Salesforce Platform has helped streamline our sales operations, which has essentially increased the effectiveness of our sales operations."
 

Cons

"They want to be one toolbox for everything, but primarily, we are using xpa to develop desktop applications, and in that area they're lacking functionalities, flexibility, and modern stuff."
"Support is very bad."
"The user interface could be improved to be more friendly for developers."
"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"We have a lot of strategic accounts and large accounts that are tied with all the growth and acquisitions across North America, being able to tag parent-child accounts in an easier fashion would be better. This is the biggest pain point is associating parent to child and being able to align and manage it better. Overall a better parent-child relationship between accounts would be a benefit."
"It is quite expensive. It has gotten to that point where it is a lot more pricey. It has kind of got its own proprietary language for development. It is probably never going to change, but if it had a more market language for development, it would be easier to find developers. They come at a premium cost, so it is expensive."
"Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see."
"Simplification is something it needs. Every time you get the engineers involved, they make things a little too complicated. It might be more beneficial to simplify everything for quick and easy reference."
"Salesforce Platform could improve by having better integration with Microsoft Azure. For development, we use Microsoft Azure and there was proper integration between the two solutions. We had issues with the customer and they were logged into the Salesforce Platform. We did not have any good way of integrating those issues into the R&D. The R&D mainly uses Microsoft Azure."
"Salesforce's mobile app could be better. Also, it could integrate more seamlessly with Gmail."
"I would like to have integration with Google."
"It would be better if they can add more from the pricing and functionality perspective. It is very expensive. I would be more than happy if they drop the prices. From the licensing perspective, if they can add more functionality, I would be more than happy."
 

Pricing and Cost Advice

"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The licensing is too costly."
"Pricing and license differ and depend on how much license you are purchasing from them."
"In general, the price is an area where there is always room for improvement."
"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."
"Salesforce is cheap."
"I have heard that it is fairly priced. It offers ROI."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
"Pricing for the Salesforce Platform is too expensive."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
12%
Government
8%
Financial Services Firm
11%
Government
10%
Manufacturing Company
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

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How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: December 2025.
879,672 professionals have used our research since 2012.