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Magic xpa Application Platform vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Magic xpa Application Platform
Ranking in Mobile Development Platforms
9th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (14th)
Salesforce Platform
Ranking in Mobile Development Platforms
2nd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
95
Ranking in other categories
PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (6th), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of July 2025, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 4.1%, up from 2.6% compared to the previous year. The mindshare of Salesforce Platform is 7.9%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms
 

Featured Reviews

Mylsamy T. - PeerSpot reviewer
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.
Yasser_Anter - PeerSpot reviewer
Has customization and integration capabilities which increase efficiency
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events. The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users. Also, deploying Salesforce took a long time, about four to five months, which is not ideal for any business.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Without the need to compile code, the time spent in the development cycle is greatly reduced, allowing the programmer to test modifications to a program immediately after they have been saved."
"The solution makes the managing and adapting of the software very easy."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"The speed of development is the quickest for any tool on the market."
"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"I like it because of the fact that it lets me know what I'm working on and what I've recently worked on. It also helps me and allows me to do tracking. If I want to go out and find out how many times I've touched customers, I can find that information out. It tracks such information, and we use it. If we send any type of promotions out, it tracks who gets those promotions and how they've responded to those promotions."
"Salesforce Platform is effective as it provides frameworks and pre-built components."
"We haven't had any issues with stability so far."
"It is an easy product to use and does great things for our company. It keeps track of all of our sales activity."
"They are already beginning to implement generative AI."
"Salesforce is the best one out there."
"Intuitive to work with and the overall fundamental of the platform is very strong."
"The most valuable feature is ease of use."
 

Cons

"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."
"Throughout my career, I've encountered difficulties when integrating new technologies with Magic xpa Application Platform. In particular, when attempting to incorporate features from other development languages into earlier versions of the solution called uniPaaS. I struggled to integrate .NET components due to the limited options available. This made the process more challenging and complicated. I find it challenging to create a more user-friendly experience for users who may be comparing the system to other systems they have used outside or within the company on different platforms."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."
"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."
"Salesforce needs to be re-platformed, or re-architected, making it lighter."
"Salesforce's constant rebranding and name changes can be confusing for both customers and partners."
"I think that Salesforce can improve lead management when it comes to B2C. I would like to have more features specifically related to the B2C segment. The current process where you create a lead that's in the B2C segment and it creates an account makes no sense."
"One area that could use improvement is the approval mechanism in the authenticator, which is unstable."
"It is quite expensive. It has gotten to that point where it is a lot more pricey. It has kind of got its own proprietary language for development. It is probably never going to change, but if it had a more market language for development, it would be easier to find developers. They come at a premium cost, so it is expensive."
"It's all set up for us in a way that establishes our account. We need to tag ourselves to opportunities. You have to tag yourself to the opportunity manually; you need to find it yourself and tag it."
"Identification management systems integration should be easier."
"The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users."
 

Pricing and Cost Advice

"The cost for developers is high because you have to pay for licenses as well as runtime."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"The licensing is too costly."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"The price of Salesforce Platform is very expensive. There are other solutions that are similar that cost a quarter of what Salesforce Platform does, such as HubSpot."
"I rate this solution a six out of ten for pricing. Though the solution is on the pricier side, it still offers good value for money."
"rice-wise, the solution is reasonable for what we're getting."
"Salesforce is cheap."
"The solution is fairly priced."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
"It is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Government
9%
Insurance Company
8%
Financial Services Firm
13%
Computer Software Company
13%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Also Known As

uniPaaS
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
ADP
Find out what your peers are saying about Magic xpa Application Platform vs. Salesforce Platform and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.