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Kore.ai vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kore.ai
Ranking in AI Customer Experience Personalization
8th
Average Rating
7.8
Number of Reviews
16
Ranking in other categories
AI Agent Builders (7th), AI Security (7th), AI Customer Support (2nd), AI IT Support (7th)
Sprout Social
Ranking in AI Customer Experience Personalization
10th
Average Rating
8.2
Number of Reviews
17
Ranking in other categories
Social CRM (3rd), Social Media Management Solutions (4th), Social Media Analytics Software (1st), AI Content Creation (2nd)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Kore.ai is 1.1%, down from 8.0% compared to the previous year. The mindshare of Sprout Social is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Kore.ai1.1%
Sprout Social0.6%
Other98.3%
AI Customer Experience Personalization
 

Featured Reviews

Judin Augustin - PeerSpot reviewer
Associate Data Scientist at Guide House
Automation has reduced large call centers and provides real-time outbound support for patients
Kore.ai is a low-code platform, and you do not necessarily have to be an expert in artificial intelligence or generative AI to use this platform. However, if you have that experience, it will be a valuable add-on. The main advantage is that it has almost every kind of plugin available to use, whether for live agents or if you want to use it as a call center. You have real-time capabilities and the most useful plugins available, with almost every kind of model available with configurations. We can configure the ML models and train them. The platform is very user-friendly with explanatory features and a great UI. One significant feature is the live testing platform with Kore.ai. When you are creating a workflow, you have an interactive, real-time testing platform that reflects every change you make. This makes it easy to debug errors or add new features. Additionally, Kore.ai has many different tools and platforms that cater to different needs, whether for a call center, normal workflow, or machine learning workflow, which is really useful. Because of Kore.ai, it was much easier than creating something manually. A low-code platform always helps, and when that platform has this much capability, it provides far more value than manual development. It was particularly helpful for our team that we could create a POC and get that project into production. Kore.ai helped our team build a generative AI outbound calling chatbot, and it truly helped our customers. If you have a hospital with a thousand employees in a call center, you might consider outsourcing. However, with Kore.ai's outbound calling capabilities, you can eliminate the outsourcing part. You do not need a thousand call center employees. You can accomplish this through automation with just one or two employees if people need to switch to agents. This represented a significant cost reduction.
Mirella Karpiesiuk - PeerSpot reviewer
Social Engagement Manager at a healthcare company with 10,001+ employees
Centralized social channels have transformed daily engagement and reporting workflows
Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Kore.ai has positively impacted my organization by helping us build intelligent chatbots and incorporating voice agents, enabling various clients to adopt these solutions, which have been revolutionary for their businesses."
"Because of Kore.ai, it was much easier than creating something manually, and when that platform has this much capability, it provides far more value than manual development."
"Kore.ai has positively impacted my organization by being a big money saver because before having our chatbot, the use case was that every time some of our customers needed help, they used to call a number."
"Kore.ai has positively impacted my organization, as it saved a lot of time in implementation and the proof of concept was very fast to implement and easy to develop."
"Kore.ai offers multiple support and services, including API integration, webhook integration, and multiple channels, making it easy to design your own layout, integrate with multiple channels and webhooks, deploy quickly, and track any errors that occur, so it is a good way to start and easy to learn."
"The positive impacts we have seen include expected reductions in average handle time, which is typically around 40 to 50 percent for any BFSI industry use case."
"Kore.ai offers many valuable features, particularly its extensive array of connectors, allowing easy integration with various ERP systems and the straightforward implementation of webhooks and APIs."
"Kore.ai has positively impacted my organization by simplifying the process of responding to emails and streamlining the workflow, saving me considerable time."
"The best features Sprout Social offers are the ability to post across all platforms from one place, the ability to review the performance of this post in one place, and also the ability to combine all the analytics from all these platforms into one report."
"Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing."
"Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels."
"Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting."
"I have definitely seen a return on investment with Sprout Social, as it has led to time savings, improved efficiency, and financial returns since not everything had to be manually posted."
"My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel."
"Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics."
"In my experience, the best features Sprout Social offers are the ability to manage multiple campaigns."
 

Cons

"To improve Kore.ai, I suggest focusing on more agentic automation, such as offering MCP kind of features with an orchestration layer for use cases."
"Kore.ai can be improved by enhancing their documentation, which is currently a bit disorganized."
"I would suggest incorporating pre-recorded videos in the tutorials and enhancing the documentation area to make it more user-friendly."
"I rated Kore.ai eight out of ten because of the potential for these additional improvements."
"This is a regret for me."
"In my experience, Kore.ai is not stable."
"In support, the team is not the greatest, but it works."
"I rated Kore.ai an 8 out of 10 because additional features could be added to it."
"Currently, in the pilots that I have done, I have not found it to be very highly accurate, so there is a felt need to get improvements in those areas."
"There is a limitation for us with Sprout Social in publishing boosted content within LinkedIn, and we would appreciate that to be improved."
"Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them."
"I know Sprout Social is expensive; it is on the higher side."
"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."
"Realistically, I find the pricing quite high."
"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."
"It is not perfect. Sometimes its information or its syncing to platforms is clunky, so you end up having slightly wrong information or data."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Construction Company
12%
Outsourcing Company
9%
Financial Services Firm
8%
Financial Services Firm
17%
University
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise14
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise18
 

Questions from the Community

What is your experience regarding pricing and costs for Kore.ai?
The experience with pricing, setup cost, and licensing of Kore.ai is that the price is low, and the licensing is also not costly.
What needs improvement with Kore.ai?
I do not have much to add regarding how Kore.ai can be improved since it has been a long time since we last used it. There are other platforms that offer more features, but those come at a higher p...
What is your primary use case for Kore.ai?
In my past organization, I used Kore.ai for one of the projects over a period of approximately six to eight months. Our main use case for Kore.ai involved building a Gen AI plus conversational AI p...
What is your experience regarding pricing and costs for Sprout Social?
We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...
What needs improvement with Sprout Social?
I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...
 

Comparisons

 

Overview

 

Sample Customers

Leading banks & Enterprise Companies
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Kore.ai vs. Sprout Social and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.