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Khoros Social Media Management vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Khoros Social Media Management
Ranking in Social CRM
7th
Average Rating
7.0
Number of Reviews
4
Ranking in other categories
Social Media Management Solutions (5th)
Qualtrics XM Platform
Ranking in Social CRM
5th
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Customer Experience Management (1st), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (1st)
 

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.3%, down from 4.6% compared to the previous year. The mindshare of Qualtrics XM Platform is 4.3%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform4.3%
Khoros Social Media Management3.3%
Other92.4%
Social CRM
 

Featured Reviews

Jeffrey Humble - PeerSpot reviewer
Innovation Designer & Founder at Jeffrey Humble
Real-time social curation has boosted event engagement but still needs better platform-agnostic design
I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs of one social media platform maybe becoming more popular and trending while another one went down. I think that we probably could have designed the platform to work for any existing social media and any future social media. The security thing, I think we were pretty good about. Trying to get your social media post onto a screen when you're saying a dirty word, for instance, the company always had that security top of mind. I think we just didn't necessarily think like a software company that was going to be around for 20 years. I think there could definitely be some bot control. I'm not sure if that was something we really worked on, but that's definitely a thing to look out for now and what is true, what is verifiable?
BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We made all kinds of visualizations, and a lot of it was for events, so we would put tweets on TV."
"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."
"The best features Khoros Social Media Management offers are the analytics, which I thought were very good, and the ability to answer any questions."
"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"The solution is very simple to use."
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
"Qualtrics XM Platform has improved our ability to collect and analyze feedback efficiently, leading to more informed decision-making and better program management."
"It is a pretty good customer experience platform."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."
"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."
 

Cons

"Customer support has been very good earlier, but recently I feel it has degraded."
"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."
"I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base."
"On the negative side of Qualtrics XM Platform, I see that there could be improvements."
"As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier."
"I wish that the progress bar was more prominent."
"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"The solution should add more visual-type elements or image-based question approaches."
"In terms of commercial aspects, it is quite high when compared to other products. There is still a possibility that Qualtrics XM Platform could reduce the platform cost as the license cost is too high."
 

Pricing and Cost Advice

Information not available
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"The solution is fairly expensive, but it would be money well spent."
"Pricing depends upon the different kinds of use cases."
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909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
University
10%
Manufacturing Company
9%
Financial Services Firm
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?
I liked the pricing model with the point system. I always knew we operated on the budget with points, and we would work with our vendors on what that would look like and we would always allocate fo...
What needs improvement with Khoros Social Media Management?
I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs ...
What is your primary use case for Khoros Social Media Management?
My main use case for Khoros Social Media Management when I was working there involved developing a lot of social media control tools for brands. The company that I worked at called Mass Relevance w...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...
What needs improvement with Delighted by Qualtrics?
Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...
What is your primary use case for Delighted by Qualtrics?
I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...
 

Also Known As

Khoros Care, Spredfast
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

HP, Rogers, BeyondBank Australia
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about Khoros Social Media Management vs. Qualtrics XM Platform and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.