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Khoros Social Media Management vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Khoros Social Media Management
Ranking in Social CRM
8th
Average Rating
6.0
Number of Reviews
2
Ranking in other categories
Social Media Management Solutions (5th)
Qualtrics XM Platform
Ranking in Social CRM
5th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
19
Ranking in other categories
Customer Experience Management (2nd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
 

Mindshare comparison

As of July 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.4%, down from 5.1% compared to the previous year. The mindshare of Qualtrics XM Platform is 4.4%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Qualtrics XM Platform4.4%
Khoros Social Media Management3.4%
Other92.2%
Social CRM
 

Featured Reviews

reviewer2715654 - PeerSpot reviewer
Director and Marketing Consultant at a non-tech company with 1-10 employees
Collaborative approvals have streamlined social content planning but interface design needs improvement
I think the best features Khoros Social Media Management offers are the publishing approvals and that all the team can collaborate on this platform, and also the calendar reviews, so we can see what is going to be published, what is next, what has been published, etc. Publishing approvals feature is definitely helping to streamline the workflow, and I think this is one of the key features of this platform. Calendar reviews were helpful for planning. Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork. I think it was good that there is a feature of multi-team collaboration, and in this way, we could collaborate with and approve things much more easily.
BJ
Market Research Manager at a insurance company with 1,001-5,000 employees
Unified feedback has transformed member journey insights and now drives higher healthcare ratings
As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."
"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."
"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."
 

Cons

"Customer support has been very good earlier, but recently I feel it has degraded."
"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."
"The solution's integration with Salesforce should be improved."
"As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier."
"The solution should add more visual-type elements or image-based question approaches."
"I wish that the progress bar was more prominent."
"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."
 

Pricing and Cost Advice

Information not available
"The solution is fairly expensive, but it would be money well spent."
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"Pricing depends upon the different kinds of use cases."
"Delighted by Qualtrics is more expensive than the competitor solutions"
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
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Top Industries

By visitors reading reviews
No data available
University
11%
Manufacturing Company
9%
Financial Services Firm
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?
Our client was paying for Khoros Social Media Management, so we did not have direct costs associated with us.
What needs improvement with Khoros Social Media Management?
I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using. The outdated UX design is the m...
What is your primary use case for Khoros Social Media Management?
For social media management, our client was using Khoros Social Media Management, so we had to learn and start using this platform to help them as a part of our work. It was to view social media po...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.
What needs improvement with Delighted by Qualtrics?
Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users. Simplifying these configurations and providin...
What is your primary use case for Delighted by Qualtrics?
As a Program Management Associate, I have been using Qualtrics XM Platform for the past three to four months to create, distribute, and analyze surveys, helping collect stakeholder feedback and tra...
 

Also Known As

Khoros Care, Spredfast
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

HP, Rogers, BeyondBank Australia
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about Sprinklr, Sprout Social, HootSuite and others in Social CRM. Updated: May 2026.
902,894 professionals have used our research since 2012.