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Informatica Intelligent Data Management Cloud (IDMC) vs Stibo STEP MDM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM) Solutions
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Stibo STEP MDM
Ranking in Cloud Master Data Management (MDM) Solutions
4th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Cloud Master Data Management (MDM) Solutions category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 25.9%, down from 34.9% compared to the previous year. The mindshare of Stibo STEP MDM is 8.6%, up from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Solutions
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
RahulSoni - PeerSpot reviewer
Modular design, product-based MDM and easy to setup
Stibo is a great product if you want to utilize it in product-based MDM. Customer-base, they are still growing, but product-base is fine because every single time you have to create hierarchies in the product and not care about all the other stuff. But the major thing is the hierarchy, at which particular type that product is and what that product does, how it looks, what is the catalog, what are the relationships with other stuff. So, from that note, Stibo is great. Around 20 to 25 people were there when I was on a particular project. I knew around 20 to 25 people who knew Stibo MDM and were part of it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"It allows the creation of identical tasks that can be applied across multiple tables, ranging from 100 to even 1,000 tables."
"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"I definitely would recommend the Informatica solution to other people."
"The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
"The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."
"The match engine is very good and the BPM solution is very good as well."
"The second feature I love is its modular design, where you can create a certain number of entities and create hierarchical entities."
"Data profiling allows us to recognize values from our upstream applications. It helps us place limits on the creation of new data domains to organize the ecosystem. The golden record, crucial for downstream applications, ensures data integrity and consistency."
"It's powerful and it's stable."
"It's very user friendly, and we can do everything in one place."
 

Cons

"With the solution, we had some issues, and we have every day, and we used to open a ticket. Sometimes, there are data issues and transformation issues."
"Its cloud-based version has a few limitations compared to the on-premise version."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data."
"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."
"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."
"The setup is complex."
"The analytics module can be improved. It is a self-service solution for creating new reports and submitting visions to bring more data to the CEO table."
"The customer service and support were a little adamant about giving workarounds rather than accepting that something was not working correctly."
"There is scope for improvement with regard to the UI."
"The search feature for searching internal records could be improved."
"The initial setup is complex."
 

Pricing and Cost Advice

"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"Informatica MDM's price could be lower."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"It's a very expensive solution"
"I have no idea what the price actually is. It is probably not going to be the cheapest, but it is a pretty stable and robust platform from the backend standpoint."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
Manufacturing Company
18%
Computer Software Company
14%
Retailer
11%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What needs improvement with Stibo STEP MDM?
Stibo needs to make it way much more efficient in the integration of the data. When you insert data, if you're not utilizing StepXML, the data load will take a lot of time. They can utilize direct ...
What is your primary use case for Stibo STEP MDM?
Our use case is based on the master data profile for customers and certain regulatory instances specific to Brazil. We used Stibo STEP MDM to create and manage the records for these datasets.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Sears Canada, Best Buy, Oriental Trading
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Stibo STEP MDM and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.