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Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (5th), API Management (8th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Microsoft Purview Data Life...
Ranking in Data Governance
27th
Average Rating
8.0
Reviews Sentiment
7.7
Number of Reviews
2
Ranking in other categories
Microsoft Security Suite (30th)
 

Mindshare comparison

As of June 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 9.0% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
Al Mcpherson - PeerSpot reviewer
Provides clear visibility into our entire information estate, reduces our time to action, and saves us time
The integration across Azure is straightforward. Microsoft Purview Data Lifecycle Management has been a game-changer for our data governance. We now have clear visibility into our entire information estate, allowing us to pinpoint data location and implement effective classification. Even though real-time compliance isn't a current need, Microsoft Purview Data Lifecycle Management offers that capability for future requirements. Purview Data Lifecycle Management has reduced our time to action – since we previously lacked such a tool, it's effectively cut our response time in half. Purview Data Lifecycle Management has saved us one working day per month.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that allows me to search across the entire organizational database and then look through what objects are in which tables and which locations is quite handy."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"Informatica Cloud Data Integration is stable."
"It allows the creation of identical tasks that can be applied across multiple tables, ranging from 100 to even 1,000 tables."
"I give the stability a ten out of ten."
"It is one of the best tools available for data integration."
"Data synchronization tasks."
"One of the most valuable features is that I don't need to buy a subscription for any functionality. With Informatica Cloud Data Management, I have all the functionality and features available. If I need to make an integration, I can go to that integration service. If I need to mask, provide, or clean some information, I can easily just pick up that feature and use it. It's very simple, and I have all the functions and capabilities I need to work with data."
"The UI is the most valuable feature."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The automatic data labeling is compelling, and we are investigating its use."
 

Cons

"The model is somewhat flexible. There are certain aspects of the model that are not as flexible as we would like. It doesn't do certain things to a great level of depth. So, in situations where we want to drill in to do something specific, we have to essentially copy that data into our own structures in order to add that additional layer of flexibility."
"There's certainly room for improvement. One crucial area is generating detailed reports on file statuses. Presently, this is represented visually, often as graphs or charts. Such reporting could offer comprehensive insights into the areas that demand attention and further scrutiny."
"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."
"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."
"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."
"There may be some types of limitations with the performance."
"They have too many diversified products. If you don't know Informatica, it's very confusing and feels very idiotic."
"The price modeling could be more flexible."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
 

Pricing and Cost Advice

"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"The pricing is quite flexible."
"Informatica MDM's price could be lower."
"Informatica Axon is expensive."
"The price of Informatica Cloud Data Integration could be reduced."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"The product has a high price point."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
Computer Software Company
15%
Financial Services Firm
12%
Manufacturing Company
9%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
We use Microsoft Purview Data Lifecycle Management for labeling our data.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
Microsoft Information Governance
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.