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Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Microsoft Purview Data Life...
Ranking in Data Governance
25th
Average Rating
8.0
Reviews Sentiment
7.7
Number of Reviews
2
Ranking in other categories
Microsoft Security Suite (32nd)
 

Mindshare comparison

As of May 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.2%, down from 9.3% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
Al Mcpherson - PeerSpot reviewer
Provides clear visibility into our entire information estate, reduces our time to action, and saves us time
The integration across Azure is straightforward. Microsoft Purview Data Lifecycle Management has been a game-changer for our data governance. We now have clear visibility into our entire information estate, allowing us to pinpoint data location and implement effective classification. Even though real-time compliance isn't a current need, Microsoft Purview Data Lifecycle Management offers that capability for future requirements. Purview Data Lifecycle Management has reduced our time to action – since we previously lacked such a tool, it's effectively cut our response time in half. Purview Data Lifecycle Management has saved us one working day per month.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Seeing the data in the mapping itself is really nice."
"Informatica Cloud Data Integration is stable."
"The solution is stable."
"The solution has multiple valuable features for metadata collection"
"A great product enrichment tool."
"There are a couple of valuable features. One is that it is very quick on the profiling. So, you get a very fast snapshot of the type of data that you're looking at from the profiling perspective. It can highlight anomalies in the data."
"It has all the advantages of the Cloud in that you can use it without worrying about infrastructure, upkeep, or upgrades."
"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"The automatic data labeling is compelling, and we are investigating its use."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The UI is the most valuable feature."
 

Cons

"Pre-sales technical support is much better than post-sales technical support."
"The UI is extremely complex"
"The solution is quite expensive."
"Informatica MDM has limitations with connectivity."
"I need to have some insight into the tool's cloud capabilities."
"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"A general improvement in icons and the virtual interface would be good."
"Connectivity could be improved, it can be a little slow."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
 

Pricing and Cost Advice

"The solution's pricing model is easy, but it is very expensive."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"Comparatively, their prices are a little bit too high."
"Informatica is very expensive."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"The price is high, but the competitors are even higher, like Collibra."
"The product is highly-priced."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
Computer Software Company
14%
Manufacturing Company
12%
Financial Services Firm
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
We use Microsoft Purview Data Lifecycle Management for labeling our data.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
Microsoft Information Governance
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.