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IBM Cognos vs Workday Prism Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
10th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
140
Ranking in other categories
Reporting (5th)
Workday Prism Analytics
Ranking in BI (Business Intelligence) Tools
19th
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.4%, down from 3.3% compared to the previous year. The mindshare of Workday Prism Analytics is 0.9%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
IBM Cognos1.4%
Workday Prism Analytics0.9%
Other97.7%
BI (Business Intelligence) Tools
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
Sarvesh Kumar Jha - PeerSpot reviewer
Senior Technology Consultant at PricewaterhouseCoopers
Provides great flexibility in terms of data transformation
I really like the flexibility the solution provides in terms of data transformation. Workday introduced Prism Analytics mainly because many clients wanted to merge data from different systems and then work with it to get some insights out of it. For that, they previously used tools like Power BI. Workday Prism Analytics gives you the power to do all the data transformations within Workday itself without taking out crucial data to a third system. I really like the way Workday has enabled Prism Analytics to be that one solution where you can bring everything. It also provides you the flexibility that things like the security model of Workday are still in place. You don't have to redo your security configuration if you do the data transformation outside Workday.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution has provided us with a single control tool, which allows us to easily provide reports for the different sections of our banking environment."
"If you have a complex problem and you want to distribute a lot of information about the users it is important to get the users to build good reports, then I think is the best tool in the market."
"FM – though it lacks some of the previous version's features: dimensional and sorting."
"This is a best-in-class reporting platform."
"IBM Cognos has positively impacted my organization by significantly improving our efficiency, especially with time saved."
"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."
"The storytelling feature is most valuable because it has a more explanatory approach which is really convenient for building up monthly reports with some context."
"The dashboarding offered by this solution is very valuable to us."
"Feature-wise, I feel that the solution's stability is good."
"The solution is stable and reliable, with minimal issues affecting its performance."
"The customer service and support are pretty good."
"I really like the flexibility the solution provides in terms of data transformation."
"The product is easier to use compared to other applications."
 

Cons

"The high cost of a license makes it hard to scale up on a budget."
"The Cognos Suite needs improvement in a number of areas."
"IBM Cognos can improve its error messages, as whenever something is wrong, it does not give us the proper error message, and we end up rebooting the entire software."
"The solution seems to slow down the servers."
"One thing that we really want is the ability to have data portrayed on an image. Cognos is not able to do it at the moment, and that's becoming a requirement from the business side: having an image and then plotting your dataset on top of the image as a map."
"Self-service analysis features have improved a lot, even with new subversions of version 10, but I feel business users can't really utilize these features as they are not too intuitive and they easily find themselves lost among Cognos Studios."
"Customer service is bad."
"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."
"One area for improvement in the solution is the ability to manually update individual rows or columns of data once it has been uploaded."
"It is not a very scalable product."
"There is not much flexibility in how we can add external data within Workday Prisma Analytics."
"The visualization techniques must be upgraded."
"When you create certain objects, a lot of the time, the fields are text. They’re not numeric, date, or any other field type"
 

Pricing and Cost Advice

"The solution is affordable."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"It is my understanding that the cost is very low. It's not very expensive."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"I do not know of the licensing cost, but there are additional costs like 5,00,000 for recruitment modules."
"The solution is very expensive."
"Based on whatever I have heard, Workday Prism Analytics is considered an expensive tool."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
8%
Computer Software Company
7%
Financial Services Firm
12%
Healthcare Company
9%
Construction Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise24
Large Enterprise91
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What needs improvement with IBM Cognos?
IBM Cognos can improve its error messages, as whenever something is wrong, it does not give us the proper error message, and we end up rebooting the entire software. Additionally, they can improve ...
What is your primary use case for IBM Cognos?
My main use case for IBM Cognos is to generate reports for clients and maintain IBM Cognos. My company is a retail company that provides the best price solutions to clients, and we use client data ...
What is your experience regarding pricing and costs for Workday Prism Analytics?
Based on whatever I have heard, Workday Prism Analytics is considered an expensive tool. In fact, that has been one of the hindrance factors for Workday in making Prism Analytics more sellable.
What needs improvement with Workday Prism Analytics?
I think there are still some gaps in the solution. There is not much flexibility in how we can add external data within Workday Prisma Analytics. For now, Workday has enabled the SFTP server and Am...
What is your primary use case for Workday Prism Analytics?
As a consultant, I use Prism Analytics to implement my client systems. I first have design sessions with them, where we discuss their business gaps and then understand how Workday Prism Analytics c...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Prism Analytics
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Denny's
Find out what your peers are saying about IBM Cognos vs. Workday Prism Analytics and other solutions. Updated: April 2026.
896,803 professionals have used our research since 2012.