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IBM Cognos vs Workday Prism Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
9th
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
139
Ranking in other categories
Reporting (3rd)
Workday Prism Analytics
Ranking in BI (Business Intelligence) Tools
18th
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 1.3%, down from 3.6% compared to the previous year. The mindshare of Workday Prism Analytics is 1.0%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
IBM Cognos1.3%
Workday Prism Analytics1.0%
Other97.7%
BI (Business Intelligence) Tools
 

Featured Reviews

RL
Senior Project Manager at BD
Data insights have transformed reporting speed and support faster, informed decisions
IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.
Sarvesh Kumar Jha - PeerSpot reviewer
Senior Technology Consultant at PricewaterhouseCoopers
Provides great flexibility in terms of data transformation
I really like the flexibility the solution provides in terms of data transformation. Workday introduced Prism Analytics mainly because many clients wanted to merge data from different systems and then work with it to get some insights out of it. For that, they previously used tools like Power BI. Workday Prism Analytics gives you the power to do all the data transformations within Workday itself without taking out crucial data to a third system. I really like the way Workday has enabled Prism Analytics to be that one solution where you can bring everything. It also provides you the flexibility that things like the security model of Workday are still in place. You don't have to redo your security configuration if you do the data transformation outside Workday.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."
"The most valuable features are Report Development (Functionality) and Information Distribution (Flexibility)."
"Fast KPI tracking and complex data analysis support decision making."
"One of the strong suits of Cognos is its robust corporate reporting capability."
"A drag-and-drop interface for selecting creating ad hoc reports makes this product very easy to use."
"With Cognos Burst, we are able to provide personalised reporting and analytics for hundreds of recipients without manual work."
"It has a very powerful edit feature which allows users to back out of changes (undo) without forcing them to recreate entire reports."
"This BI tool helped automate and centralize production reports."
"The customer service and support are pretty good."
"Feature-wise, I feel that the solution's stability is good."
"I really like the flexibility the solution provides in terms of data transformation."
"The product is easier to use compared to other applications."
"The solution is stable and reliable, with minimal issues affecting its performance."
 

Cons

"Compared to Tableau and PowerBI, the IBM interface is easier to use. However, the drag-and-drop functionality isn't as straightforward. Formatting is also more challenging in the cloud than in other applications, like Power BI. Also, if you encounter an issue, it takes more time to resolve it on the formatting side."
"Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic."
"The biggest problem that I see with Cognos is not the product itself, but the support of the product."
"The data uploads that we do, such as Excel files, have a lot of restrictions."
"IBM Cognos has been working on data discovery-related features, visualizations, and speed of interaction with the end-user, but they are not yet on par with other vendors who are leaders in data discovery."
"The high cost of a license makes it hard to scale up on a budget."
"Customer Service: 6/10 as they usually get back quickly but rarely have a solution."
"The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help."
"The visualization techniques must be upgraded."
"One area for improvement in the solution is the ability to manually update individual rows or columns of data once it has been uploaded."
"When you create certain objects, a lot of the time, the fields are text. They’re not numeric, date, or any other field type"
"There is not much flexibility in how we can add external data within Workday Prisma Analytics."
"It is not a very scalable product."
 

Pricing and Cost Advice

"It is averagely priced."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"The pricing of this product is meant for medium to large-scale enterprises."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"Based on whatever I have heard, Workday Prism Analytics is considered an expensive tool."
"I do not know of the licensing cost, but there are additional costs like 5,00,000 for recruitment modules."
"The solution is very expensive."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
12%
Healthcare Company
9%
Construction Company
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business35
Midsize Enterprise24
Large Enterprise92
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love to see the user interface improved, especially to look somehow updated. In addi...
What is your experience regarding pricing and costs for Workday Prism Analytics?
Based on whatever I have heard, Workday Prism Analytics is considered an expensive tool. In fact, that has been one of the hindrance factors for Workday in making Prism Analytics more sellable.
What needs improvement with Workday Prism Analytics?
I think there are still some gaps in the solution. There is not much flexibility in how we can add external data within Workday Prisma Analytics. For now, Workday has enabled the SFTP server and Am...
What is your primary use case for Workday Prism Analytics?
As a consultant, I use Prism Analytics to implement my client systems. I first have design sessions with them, where we discuss their business gaps and then understand how Workday Prism Analytics c...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Prism Analytics
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Denny's
Find out what your peers are saying about IBM Cognos vs. Workday Prism Analytics and other solutions. Updated: April 2026.
886,932 professionals have used our research since 2012.