IBM Cognos and Salesforce Einstein Analytics are both powerful tools competing in the analytics category. Salesforce Einstein Analytics appears to have the upper hand with its cloud-based, user-friendly setup and AI-driven insights.
Features: IBM Cognos offers tools like Report Studio for report creation, Framework Manager for metadata modeling, and Query Studio for ad-hoc queries. Its integration capabilities and robust scheduling make it flexible for technical and non-technical users. Salesforce Einstein Analytics is notable for detailed customer insights, scalable cloud-based solutions, and AI-driven analytics that integrate seamlessly with Salesforce CRM.
Room for Improvement: IBM Cognos users find data visualization lacking and integration with modern sources challenging. Complexity can be overwhelming for newcomers, needing technical support for effective use. For Salesforce Einstein Analytics, handling large datasets and providing intuitive self-service features are areas for growth. Enhanced regional customization and data modeling transparency are also noted.
Ease of Deployment and Customer Service: IBM Cognos primarily deploys on-premises with hybrid and cloud options, but support varies in quality and may be costly. Salesforce Einstein Analytics is praised for smooth cloud-based deployment and a consistent user experience within the Salesforce ecosystem.
Pricing and ROI: IBM Cognos is often seen as expensive with complex licensing, yet the pricing can align competitively with enterprise needs. Salesforce Einstein Analytics is costly, especially for small businesses, due to its subscription nature. However, it offers strong ROI through integration and customer insights linking directly to CRM strategies.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
Tech support for Salesforce Einstein Analytics is generally good.
It can be scaled out to other teams, but requires building cubes and implementing policies.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
There is room for improvement in self-service analytics and predictiveness.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
It allows for a personalized customer experience by providing insights.
IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.
IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.
IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:
Reviews from Real Users
IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.
Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”
Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:
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