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IBM Cognos vs Looker vs Tableau comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

BI (Business Intelligence) Tools
Embedded BI
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The three IBM Cognos features I find the most valuable are Dynamic Cubes, PowerPlay, and Watson."
"The basic platform comes with several meta-modelling tools."
"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."
"This solution allows you to input a wide range of file formats."
"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."
"The Report Studio that is aimed at professional report writers."
"For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent."
"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"The product is easy to use."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"From a developer's perspective, the way the functionality's being handled is great."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It is a pretty stable solution because it is a cloud-based product."
"We can centralize all our data models."
"When compared to Power BI, Tableau has more readily available resources."
"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."
"The use of a storyboard helps the flow of the data visualisation."
"Tableau has greatly enhanced our organization's data-driven decision-making processes by enabling us to create visually compelling reports and dashboards."
"Tableau's performance is really good, and it is adding new features."
"The best thing I like about Tableau is that you don't have to go for creating; it is calculated free."
"I like the solution's web version, more so than Power BI's web version. It just makes it easier to drag and drop things and to blend data on the backend. It simplifies the process."
"It's intuitive and highly mature"
 

Cons

"The solution's support could be better."
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently."
"Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic."
"We need more predictive analytical functions, not only diagnostic or decryptic analytics."
"The visualization aspect needs to be improved and I believe, this is being resolved in upcoming versions."
"I rate pricing as a four, meaning it is more expensive compared to other solutions."
"Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The integration with different databases must be improved."
"Integrations with other BI tools could be better."
"It needs to be more user-friendly."
"The product does not have documented material."
"Stability needs improvement."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The visualization capability of the product is limited."
"An area needing improvement involves the complexity of the product should you need to alter a lot of parameters. If you have technical servers, much interface, different providers and more serious processes, that will be time consuming."
"The product needs to allow for better ways to drill down more effectively on the information at hand."
"The pricing is high. I'm using a student license, however, I know that even this license is very expensive. I've tried to have this product in our organization, however, it's quite expensive. We don't have the internal budget."
"It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable."
"Navigating through activities like cleansing, reshaping, and wrangling extensive or complicated datasets could prove challenging within the Tableau environment."
"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard."
"The charts need to be improved. The drawings and the visualization need to be more accurate."
"At the organizational level, increasing the servers' capabilities to support us as an enterprise tool."
 

Pricing and Cost Advice

"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"The pricing and licensing policies are comparatively cheaper than other products in the market ."
"IBM Cognos offers competitive pricing similar to other BI vendors in the market."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"I rate the product price as four or five on a scale from one to ten, where one is a low price, and ten is a high price."
"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"I do not have to make any payments to use the solution."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It is cheap."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid."
"Licensing fees are paid on a yearly basis."
"The price is definitely a point because smaller firms don't use Tableau as it's an expensive tool."
"The price of Tableau could improve. The license is too expensive."
"Tableau is an expensive solution."
"Tableau's licensing is pretty straightforward and simple."
"The pricing for Tableau is the same as the other products in the market."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Educational Organization
13%
Insurance Company
9%
Manufacturing Company
8%
Financial Services Firm
14%
Computer Software Company
14%
Educational Organization
8%
Manufacturing Company
7%
Educational Organization
17%
Financial Services Firm
14%
Computer Software Company
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: July 2025.
861,803 professionals have used our research since 2012.