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IBM Cognos vs Looker vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos2.2%
Microsoft Power BI14.1%
Tableau Enterprise10.3%
Other73.4%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.0%
Tableau Enterprise26.6%
Qlik Sense12.2%
Other53.2%
Embedded BI
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise10.3%
Microsoft Power BI14.1%
Amazon QuickSight4.9%
Other70.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Robert Thorpe - PeerSpot reviewer
Robust platform delivers excellent reports and insights while needing improvement in self-service capabilities
Our clients utilize IBM Cognos mainly for static reporting, board packs, business reporting, and insights IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting. One of our customers can get a full company update on a Monday…
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has a very powerful edit feature which allows users to back out of changes (undo) without forcing them to recreate entire reports."
"IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."
"The most valuable features of IBM Cognos are governance and enterprise reporting."
"The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report."
"A positive feature is Report Studio, where we create beautiful, complex reports."
"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"The main difference that I like about Cognos compared to other solutions is its data splitting functionality. We have all our company data inside the Cognos environment and so we prefer to split the information Cognos itself. It's more efficient this way."
"The product is easy to use."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"It is a pretty stable solution because it is a cloud-based product."
"With Looker, I have experienced benefits in terms of usability and shareability."
"We can centralize all our data models."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"The solution allows for the possibility for end-users to do their own reporting."
"Tableau's most valuable feature is its ability to connect with various data sources and display real-time data on three different dashboards."
"The dashboards are amazing, with different report types and stunning visuals. Most importantly, Tableau's AI with machine learning automatically predicts features and reports based on historical data. These are the three most valuable features for me."
"The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments."
"Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."
"The Web Editing capabilities allow us to grant end users enough capabilities for them to do self-serve discovery without the added cost of needing to get everyone desktop licenses."
"The drill-down approach and interactivity in Tableau are highly effective."
"Easy to create graphs and visualizations."
 

Cons

"IBM Support can be slow at times, but they can usually deliver in a timely manner."
"There is room for improvement in self-service analytics and predictiveness."
"The performance is a bottleneck and something that can be improved."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."
"The high cost of a license makes it hard to scale up on a budget."
"The AI-based features could be further enhanced by the solution."
"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers."
"Stability needs improvement."
"The integration with different databases must be improved."
"Integrations with other BI tools could be better."
"The product does not have documented material."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The visualization capability of the product is limited."
"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard."
"I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."
"Creating empty extracts is not easy."
"When I've done presentations in the past, I've had issues with uploading the cartography."
"In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."
"The look and feel of the tool itself, including the dashboard features and data visualization, could be improved. The graphs in Tableau also have room for improvement."
"The forecasting feature in Tableau in my view is too limited because it must have dates but I should be able to predict the outcome of an event without having a date as part of the input."
"Improvements can be made in template support. The workbook file structure is really hard to version control. If there was some sort of version control support offered particularly for workbooks, that would help big time."
 

Pricing and Cost Advice

"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
"Pricing should be improved."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"The pricing of this product is meant for medium to large-scale enterprises."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"I recommend that you discuss your needs with the salesperson and try to negotiate the price."
"For the use and the capability of the software, it's $70 per month, and that is quite inexpensive."
"Tableau is free."
"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."
"The cost is high."
"It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."
"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
9%
Government
8%
Financial Services Firm
14%
Computer Software Company
12%
Retailer
7%
Manufacturing Company
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: September 2025.
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