HubSpot CRM vs Sales Creatio comparison

HubSpot and Creatio are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.2, while Creatio is ranked #19 with an average rating of 8.3. HubSpot holds a 1.2% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

2,391 Views
2,271 Comparison Views

98% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

1,480 Views
1,362 Comparison Views

100% willing to recommend

HubSpot CRM

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and HubSpot CRM are both major players in the CRM market. Sales Creatio stands out for its customization capabilities and workflow automation, yet HubSpot CRM holds the upper hand with its extensive marketing integrations.

Features: Sales Creatio offers advanced workflow automation, customizable dashboards, and a robust contact management system. HubSpot CRM provides powerful marketing tools, seamless integration with multiple platforms, and a comprehensive sales pipeline.

Room for Improvement: Sales Creatio could improve its marketing integration options, simplify its user interface, and enhance scalability for larger enterprises. HubSpot CRM might enhance customization flexibility, offer deeper workflow automation, and extend offline capabilities.

Ease of Deployment and Customer Service: HubSpot CRM features an intuitive deployment process with extensive online resources and efficient support, benefitting from a self-service model. Sales Creatio provides a more tailored deployment experience through personalized customer service, focusing on a customer-first approach.

Pricing and ROI: Sales Creatio usually involves higher setup costs, but users often appreciate a significant ROI due to customization and scalability. HubSpot CRM is praised for its lower upfront costs, offering substantial ROI through a free tier and scalable pricing plans, appealing broadly to budget-conscious businesses.

To learn more, read our detailed HubSpot CRM vs. Sales Creatio Report (Updated: March 2026).

Buyer's Guide

HubSpot CRM vs. Sales Creatio

March 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.

Sentiment score

4.1

Sales Creatio boosts user satisfaction, operational efficiency, and business growth with a user-friendly interface and internal chat feature.

No quotes available

For more quotes and insights, download the HubSpot CRM report

No quotes available

For more quotes and insights, download the Sales Creatio report

Customer Service

Sentiment score

7.0

Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.

Sentiment score

7.0

Sales Creatio's support is responsive and proactive but occasionally slow, with room for improvement compared to larger companies.

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

For more quotes and insights, download the HubSpot CRM report

We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Scalability Issues

Sentiment score

7.4

HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.

Sentiment score

6.8

Sales Creatio is scalable for small to large enterprises, benefiting from cloud platforms and adaptable for up to 10,000 users.

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.

Sentiment score

7.2

Sales Creatio is stable, reliable, with minor downtime, and users appreciate global server options enhancing performance for most.

No quotes available

For more quotes and insights, download the HubSpot CRM report

I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.

Sales Creatio’s app needs better interface, smoother integration, improved materials, and more intuitive features for a modern experience.

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

For more quotes and insights, download the HubSpot CRM report

We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.

Sales Creatio offers cost-effective CRM solutions with competitive pricing, praised for its features and straightforward pricing model.

No quotes available

For more quotes and insights, download the HubSpot CRM report

The marketplace is complicated for customers and primarily benefits partners.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.

Sales Creatio provides customizable, affordable solutions with easy integration, enhancing sales efficiency and decision-making through low-code features.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The feature that I find valuable is the customer 360-degree view and the marketing automation.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

All the automation features, where I can completely automate a cadence like emailing, lead scoring, and lead qualification, everything can be automated, including all workflows.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

If I need deep customization, I can use C# code to create modules and connect to Creatio for much more customization.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

We had to integrate multiple systems for one client, and the process was straightforward.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

For more quotes and insights, download the Sales Creatio report

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

19th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (9th)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 1.9% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
Sales Creatio	1.0%
Other	97.8%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

Read full review

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

Read full review

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Top Industries

By visitors reading reviews

Construction Company

10%

Performing Arts

Comms Service Provider

Manufacturing Company

Construction Company

24%

Financial Services Firm

Marketing Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

March 2026

Download HubSpot CRM product report

Buyer's Guide

Sales Creatio

March 2026

Download Sales Creatio product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

HubSpot CRM vs. Sales Creatio

March 2026

Free Report: HubSpot CRM vs. Sales Creatio

Find out what your peers are saying about HubSpot CRM vs. Sales Creatio and other solutions. Updated: March 2026.

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