HubSpot CRM vs Sales Creatio comparison

HubSpot and Creatio are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.4, while Creatio is ranked #22 with an average rating of 9.0. HubSpot holds a 2.3% mindshare in CRM, compared to Creatio’s 0.7% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

HubSpot CRM

Read 47 HubSpot CRM reviews

983 Views
670 Comparison Views

98% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

364 Views
269 Comparison Views

100% willing to recommend

HubSpot CRM

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and HubSpot CRM are both major players in the CRM market. Sales Creatio stands out for its customization capabilities and workflow automation, yet HubSpot CRM holds the upper hand with its extensive marketing integrations.

Features: Sales Creatio offers advanced workflow automation, customizable dashboards, and a robust contact management system. HubSpot CRM provides powerful marketing tools, seamless integration with multiple platforms, and a comprehensive sales pipeline.

Room for Improvement: Sales Creatio could improve its marketing integration options, simplify its user interface, and enhance scalability for larger enterprises. HubSpot CRM might enhance customization flexibility, offer deeper workflow automation, and extend offline capabilities.

Ease of Deployment and Customer Service: HubSpot CRM features an intuitive deployment process with extensive online resources and efficient support, benefitting from a self-service model. Sales Creatio provides a more tailored deployment experience through personalized customer service, focusing on a customer-first approach.

Pricing and ROI: Sales Creatio usually involves higher setup costs, but users often appreciate a significant ROI due to customization and scalability. HubSpot CRM is praised for its lower upfront costs, offering substantial ROI through a free tier and scalable pricing plans, appealing broadly to budget-conscious businesses.

To learn more, read our detailed HubSpot CRM vs. Sales Creatio Report (Updated: April 2025).

Buyer's Guide

HubSpot CRM vs. Sales Creatio

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

22nd

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Sales Force Automation (8th)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of HubSpot CRM is 2.3%, up from 2.1% compared to the previous year. The mindshare of Sales Creatio is 0.7%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"The tool is user-friendly."

"The initial setup process is straightforward."

More HubSpot CRM pros

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

Cons

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"There is a limitation with the integration with other tools or workflows."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"I cannot upload a long recorded Zoom conversation to HubSpot."

"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

More HubSpot CRM cons

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Creatio's mobile app could be more intuitive."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"There is still some room for improvement in the overall look and feel of the software."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"Sales Creatio should include better customizations."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

Pricing and Cost Advice

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The pricing is in a midrange if you line up the marketing tools."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"HubSpot CRM is affordable."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"The price of HubSpot CRM is expensive."

"I do not recall the particulars of the licensing fees."

"We use a paid version of Hubspot and we have an annual license."

More HubSpot CRM pricing and cost advice

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Comms Service Provider

12%

Government

12%

Financial Services Firm

Manufacturing Company

22%

Computer Software Company

18%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Compared 58% of the time

Oracle Fusion Service vs Sales Creatio

Compared 42% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

April 2025

Download HubSpot CRM product report

Buyer's Guide

Sales Creatio

April 2025

Download Sales Creatio product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

HubSpot CRM vs. Sales Creatio

April 2025

Free Report: HubSpot CRM vs. Sales Creatio

Find out what your peers are saying about HubSpot CRM vs. Sales Creatio and other solutions. Updated: April 2025.

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