HubSpot CRM vs Sales Creatio comparison

HubSpot and Creatio are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.4, while Creatio is ranked #22 with an average rating of 9.0. HubSpot holds a 2.4% mindshare in CRM, compared to Creatio’s 0.8% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

1,024 Views
580 Comparison Views

98% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

397 Views
238 Comparison Views

100% willing to recommend

HubSpot CRM

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and HubSpot CRM are both major players in the CRM market. Sales Creatio stands out for its customization capabilities and workflow automation, yet HubSpot CRM holds the upper hand with its extensive marketing integrations.

Features: Sales Creatio offers advanced workflow automation, customizable dashboards, and a robust contact management system. HubSpot CRM provides powerful marketing tools, seamless integration with multiple platforms, and a comprehensive sales pipeline.

Room for Improvement: Sales Creatio could improve its marketing integration options, simplify its user interface, and enhance scalability for larger enterprises. HubSpot CRM might enhance customization flexibility, offer deeper workflow automation, and extend offline capabilities.

Ease of Deployment and Customer Service: HubSpot CRM features an intuitive deployment process with extensive online resources and efficient support, benefitting from a self-service model. Sales Creatio provides a more tailored deployment experience through personalized customer service, focusing on a customer-first approach.

Pricing and ROI: Sales Creatio usually involves higher setup costs, but users often appreciate a significant ROI due to customization and scalability. HubSpot CRM is praised for its lower upfront costs, offering substantial ROI through a free tier and scalable pricing plans, appealing broadly to budget-conscious businesses.

To learn more, read our detailed HubSpot CRM vs. Sales Creatio Report (Updated: June 2025).

Buyer's Guide

HubSpot CRM vs. Sales Creatio

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

22nd

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Sales Force Automation (10th)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of HubSpot CRM is 2.4%, up from 2.0% compared to the previous year. The mindshare of Sales Creatio is 0.8%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."

"The interface is good."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"The solution is easy to use and easy to implement."

"It is quite customizable if I know what I am doing."

"The reporting is very flexible."

More HubSpot CRM pros

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"Intuitive, low-code CRM platform that's easy to integrate and use."

Cons

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."

"Sometimes, the usability is not intuitive."

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

"The initial setup could be faster as it currently takes a lot of time."

"The only problem with HubSpot at the moment is the pricing models."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

More HubSpot CRM cons

"There is still some room for improvement in the overall look and feel of the software."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"Creatio's mobile app could be more intuitive."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"Sales Creatio should include better customizations."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

Pricing and Cost Advice

"The price of the solution could improve because it is expensive."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"The pricing is reasonable."

"HubSpot CRM is affordable."

"The price of HubSpot CRM is expensive."

"I do not recall the particulars of the licensing fees."

"We use a paid version of Hubspot and we have an annual license."

"The pricing is in a midrange if you line up the marketing tools."

More HubSpot CRM pricing and cost advice

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

11%

Government

11%

Performing Arts

Computer Software Company

19%

Comms Service Provider

11%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

June 2025

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Buyer's Guide

Sales Creatio

June 2025

Download Sales Creatio product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

HubSpot CRM vs. Sales Creatio

June 2025

Free Report: HubSpot CRM vs. Sales Creatio

Find out what your peers are saying about HubSpot CRM vs. Sales Creatio and other solutions. Updated: June 2025.

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