HubSpot CRM vs HubSpot Marketing Hub comparison

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HubSpot Logo
1,032 views|651 comparisons
97% willing to recommend
HubSpot Logo
3,242 views|1,976 comparisons
89% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between HubSpot CRM and HubSpot Marketing Hub based on real PeerSpot user reviews.

Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM.
To learn more, read our detailed CRM Report (Updated: April 2024).
769,662 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The initial setup process is straightforward.""The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features.""We can track clients through the system, which is a great feature. It supports cross-functional teams.""HubSpot CRM helps our company to organize and track a high number of leads easily.""The reporting is very flexible.""It's very easy to use and configure HubSpot CRM.""Stability-wise, I rate the solution a ten out of ten.""Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

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"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.""Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side.""I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.""It has eased managing the sales team and the sales journey right from setting up appointments.""It's my understanding that the initial setup is a straightforward process.""If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.""The solution helps me to structure and track marketing and sales emails.""Customer support is helpful and responsive."

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Cons
"HubSpot CRM could be flexible and customizable.""It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties.""An area to be improved in HubSpot CRM is its customization capabilities.""HubSpot CRM could improve in integration with other solutions.""I cannot upload a long recorded Zoom conversation to HubSpot.""This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules.""We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside.""HubSpot CRM integration needs improvement."

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"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.""The search and questions aren't as intuitive as I would expect from a platform like this.""The solution is not recommended for launching investment.""HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.""Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion.""In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features.""It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users.""The solution does not enable one to know with certainty if another opened an email he had sent."

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Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID.
    Top Answer:Our goal was to get the accuracy of data and process it. So, we have integrated a bunch of things so that the accuracy of the data can be increased once the impact ratio of the data is increased. We… more »
    Top Answer:I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
    Top Answer:In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and managing contacts and lists can be confusing for new users. There is a need for better… more »
    Top Answer:We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've integrated HubSpot with IBM on the CRM side to gather client details from our R… more »
    Ranking
    9th
    out of 169 in CRM
    Views
    1,032
    Comparisons
    651
    Reviews
    28
    Average Words per Review
    423
    Rating
    8.1
    2nd
    Views
    3,242
    Comparisons
    1,976
    Reviews
    13
    Average Words per Review
    400
    Rating
    8.3
    Comparisons
    Learn More
    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Manufacturing Company12%
    Marketing Services Firm12%
    Financial Services Firm12%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Educational Organization6%
    Venture Capital & Private Equity Firm6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm2%
    Retailer2%
    Company Size
    REVIEWERS
    Small Business68%
    Midsize Enterprise13%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business69%
    Midsize Enterprise14%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    Buyer's Guide
    CRM
    April 2024
    Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM. Updated: April 2024.
    769,662 professionals have used our research since 2012.

    HubSpot CRM is ranked 9th in CRM with 35 reviews while HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews. HubSpot CRM is rated 8.2, while HubSpot Marketing Hub is rated 8.2. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". HubSpot CRM is most compared with Attio, Odoo, Bitrix24, Acumatica and monday.com, whereas HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.