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This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
HubSpot's customer service is excellent and fast.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
We’ve had a lot of calls with them, and they were very supportive and responsive.
Frequently, support is unable to provide meaningful solutions or directions.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
HubSpot CRM is a scalable solution.
I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.
There are instances when services are down, affecting emails or report production.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
A better CRM can be achieved by providing more customization features.
The response time is slow.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly.
It's on the expensive side of things, but the value you get out of that is great.
I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
The feature that I find valuable is the customer 360-degree view and the marketing automation.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.
| Product | Market Share (%) |
|---|---|
| HubSpot CRM | 1.1% |
| Microsoft Dynamics CRM | 2.5% |
| SAP CRM | 2.2% |
| Other | 94.2% |
| Product | Market Share (%) |
|---|---|
| HubSpot Marketing Hub | 8.9% |
| Salesforce Marketing Cloud | 12.6% |
| Marketo | 8.8% |
| Other | 69.7% |

| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 5 |
| Large Enterprise | 8 |
| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 6 |
| Large Enterprise | 11 |
HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.
With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.
Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.
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