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HubSpot CRM vs HubSpot Marketing Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.
Sentiment score
6.8
HubSpot Marketing Hub enhances campaign efficiency and ROI, offering valuable features that improve tracking and streamline marketing efforts.
This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.
Guild Member at Invictus Growth Partners
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
Head of Growth at VinciWorks
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
Head of Marketing at a tech company with 51-200 employees
 

Customer Service

Sentiment score
7.1
HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.
Sentiment score
6.8
HubSpot Marketing Hub's customer service is highly rated for responsiveness, though some desire more self-help resources and improved availability.
HubSpot's customer service is excellent and fast.
Customer Success Manager Latam at ElectroNeek
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
President at iCIO, Inc
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Head of Growth at VinciWorks
We’ve had a lot of calls with them, and they were very supportive and responsive.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Frequently, support is unable to provide meaningful solutions or directions.
Head of Marketing at a tech company with 51-200 employees
 

Scalability Issues

Sentiment score
7.4
HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.
Sentiment score
7.0
HubSpot Marketing Hub is scalable and robust, supporting growth despite tool integration needs and cost considerations for expanding capabilities.
Handling around 100 to 150 users is fine.
Director at Big Billion Ventures Pvt Ltd
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
HubSpot CRM is a scalable solution.
Founder at a marketing services firm with 1-10 employees
HubSpot Marketing Hub's scalability is good.
VP of Marketing at a tech vendor with 11-50 employees
I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.
Guild Member at Invictus Growth Partners
 

Stability Issues

Sentiment score
8.5
HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.
Sentiment score
7.2
HubSpot Marketing Hub is stable with minor glitches, quickly resolved, and rated highly for reliability despite occasional issues.
Downtime is very rare.
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
There are instances when services are down, affecting emails or report production.
Head of Marketing at a tech company with 51-200 employees
 

Room For Improvement

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.
HubSpot users desire enhanced customization, simpler interfaces, improved pricing, robust analytics, AI integration, and better support for targeting and reporting.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
President at iCIO, Inc
A better CRM can be achieved by providing more customization features.
Director at Big Billion Ventures Pvt Ltd
The response time is slow.
Founder | Technology Head at janusmaad.com
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
Head of Marketing at a tech company with 51-200 employees
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Head of Growth at VinciWorks
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
 

Setup Cost

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.
HubSpot Marketing Hub offers valuable enterprise solutions with flexible pricing and comprehensive features, often more affordable than alternatives.
It's on the expensive side of things, but the value you get out of that is great.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.
Guild Member at Invictus Growth Partners
 

Valuable Features

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.
HubSpot Marketing Hub streamlines campaigns with user-friendly interfaces, automation, seamless integrations, and robust reporting, enhancing marketing efficiency.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
Customer Success Manager Latam at ElectroNeek
The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
President at iCIO, Inc
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
Head of Growth at VinciWorks
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
Head of Marketing at a tech company with 51-200 employees
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
 

Categories and Ranking

HubSpot CRM
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
CRM (5th)
HubSpot Marketing Hub
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
40
Ranking in other categories
Marketing Automation (2nd)
 

Mindshare comparison

HubSpot CRM and HubSpot Marketing Hub aren’t in the same category and serve different purposes. HubSpot CRM is designed for CRM and holds a mindshare of 1.2%, down 2.4% compared to last year.
HubSpot Marketing Hub, on the other hand, focuses on Marketing Automation, holds 9.2% mindshare, up 9.2% since last year.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.2%
Microsoft Dynamics CRM2.7%
Salesforce Sales Cloud2.3%
Other93.8%
CRM
Marketing Automation Mindshare Distribution
ProductMindshare (%)
HubSpot Marketing Hub9.2%
Salesforce Marketing Cloud11.6%
Marketo9.3%
Other69.9%
Marketing Automation
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
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Top Industries

By visitors reading reviews
Construction Company
15%
Financial Services Firm
12%
Comms Service Provider
8%
Manufacturing Company
8%
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise5
Large Enterprise11
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
What needs improvement with HubSpot Marketing Hub?
One way HubSpot Marketing Hub can be improved is through the ability to integrate with the AI of choice. From a reporting perspective, I wish HubSpot Marketing Hub had more ad hoc reporting ability...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is email marketing, landing pages, and lead generation. We use it as our CRM so all activity associated with a record that is tracked within HubSpot Marke...
What advice do you have for others considering HubSpot Marketing Hub?
I do not have anything else to add about the features of HubSpot Marketing Hub, including integrations or reporting. HubSpot Marketing Hub has a lot of great features and benefits, it is very easy ...
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: June 2026.
902,495 professionals have used our research since 2012.