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HubSpot CRM vs HubSpot Marketing Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
7.1
HubSpot Marketing Hub offers significant ROI through efficient campaign tracking, email testing, and improved cost savings for all company sizes.
This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.
Guild Member at Invictus Growth Partners
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
Head of Growth at VinciWorks
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
Head of Marketing at a tech company with 51-200 employees
 

Customer Service

Sentiment score
7.0
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
7.0
HubSpot Marketing Hub's support is responsive and knowledgeable, though some users desire deeper solutions and faster response times.
HubSpot's customer service is excellent and fast.
Customer Success Manager Latam at ElectroNeek
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
President at iCIO, Inc
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Head of Growth at VinciWorks
We’ve had a lot of calls with them, and they were very supportive and responsive.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Frequently, support is unable to provide meaningful solutions or directions.
Head of Marketing at a tech company with 51-200 employees
 

Scalability Issues

Sentiment score
7.4
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
6.9
HubSpot scales well for various business sizes but faces high costs and integration challenges with non-Salesforce tools.
Handling around 100 to 150 users is fine.
Director at Big Billion Ventures Pvt Ltd
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
HubSpot CRM is a scalable solution.
Founder at a marketing services firm with 1-10 employees
I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.
Guild Member at Invictus Growth Partners
 

Stability Issues

Sentiment score
8.5
HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.
Sentiment score
7.2
HubSpot Marketing Hub is mostly stable and reliable, despite occasional glitches, rare downtime, and some metric update delays.
There are instances when services are down, affecting emails or report production.
Head of Marketing at a tech company with 51-200 employees
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
Users request improved reporting, analytics, integrations, and usability in HubSpot, along with enhanced AI features and cost reduction.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
President at iCIO, Inc
A better CRM can be achieved by providing more customization features.
Director at Big Billion Ventures Pvt Ltd
The response time is slow.
Founder | Technology Head at janusmaad.com
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
Head of Marketing at a tech company with 51-200 employees
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Head of Growth at VinciWorks
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
HubSpot Marketing Hub offers mid-range pricing with various packages, including a free version, suitable for growing enterprises.
It's on the expensive side of things, but the value you get out of that is great.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.
Guild Member at Invictus Growth Partners
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
HubSpot Marketing Hub streamlines marketing tasks with seamless automation, CRM integration, and analytics, ideal for small to medium businesses.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
Customer Success Manager Latam at ElectroNeek
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
President at iCIO, Inc
The feature that I find valuable is the customer 360-degree view and the marketing automation.
Director at Big Billion Ventures Pvt Ltd
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
Head of Growth at VinciWorks
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
Head of Marketing at a tech company with 51-200 employees
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
 

Categories and Ranking

HubSpot CRM
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
49
Ranking in other categories
CRM (5th)
HubSpot Marketing Hub
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
39
Ranking in other categories
Marketing Automation (2nd)
 

Mindshare comparison

HubSpot CRM and HubSpot Marketing Hub aren’t in the same category and serve different purposes. HubSpot CRM is designed for CRM and holds a mindshare of 1.1%, down 1.8% compared to last year.
HubSpot Marketing Hub, on the other hand, focuses on Marketing Automation, holds 8.9% mindshare, down 9.3% since last year.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot CRM1.1%
Microsoft Dynamics CRM2.5%
SAP CRM2.2%
Other94.2%
CRM
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub8.9%
Salesforce Marketing Cloud12.6%
Marketo8.8%
Other69.7%
Marketing Automation
 

Featured Reviews

Kartikeya Prahlad - PeerSpot reviewer
Sr Director of Global Inside Sales at a consultancy with 11-50 employees
Automation capabilities for creating workflows have streamlined processes
I am using HubSpot for the entire organization right now. In my current role, I'm using HubSpot for marketing, sales, and content The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable. All the automation features, where I can completely…
Xx Ee - PeerSpot reviewer
Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees
Has supported marketing and sales alignment while leaving room for better customization options
I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Comms Service Provider
11%
Performing Arts
11%
Manufacturing Company
9%
Computer Software Company
18%
Manufacturing Company
13%
Outsourcing Company
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
Large Enterprise11
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...
What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...
What is your primary use case for HubSpot Marketing Hub?
My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: January 2026.
881,114 professionals have used our research since 2012.