HPE Primera vs NetApp EF-Series All Flash Arrays comparison

HPE Primera vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of HPE Primera is 4.2%, down from 5.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"The most valuable feature of this solution is its ease of use."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

More Pure FlashArray X NVMe pros

"The product is stable."

"It serves as the primary storage in my production environment."

"HPE Primera is scalable."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"The interface is simplified."

"The system is stable, particularly with mission-critical solutions in place."

"It is stable and reliable."

More HPE Primera pros

"The hardware and software of NetApp EF-Series All Flash Arrays are easy for us to use."

"I would have to say performance at this point, because the application it is based on is so diverse."

"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."

"We use it for our VDI environment, and have not had any complaints with it."

"The solution allows us to segregate one storage unit from another."

"This storage solution is both stable and scalable, and it works for our needs."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

"The benefits are better up-time, better response time."

More NetApp EF-Series All Flash Arrays pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We need better data deduplication."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"There is room for improvement in the pricing of the product."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Maybe the price can be reduced since the solution is very expensive."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"The product's stale snapshots feature needs improvement."

"HPE Primera's pricing model is an area of concern and can be considered for improvement."

"The initial setup is not straightforward."

"They could work to make scalability easier."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"I would like to see improved training offered with HPE Primera."

More HPE Primera cons

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."

"I would like to shrink it more, if we can. The smaller, the better."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"There could be better integration with some of our Cisco products."

"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."

"Better integration with other brands is important so we would like to see it easier to integrate."

"It needs a better management tool."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"The price to capacity ratio is good."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"The cost is $75,000 for a three-year contract."

"I believe HPE Primera and Pure Storage are similar in price."

"The product is expensive."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"HPE Primera is an expensive product but has competitive pricing."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

More HPE Primera pricing and cost advice

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"The price point for EF is considerably lower than the alternatives."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"Adding more capacity will increase the cost."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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849,686 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Educational Organization

39%

Computer Software Company

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

18%

Comms Service Provider

11%

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 36% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 33% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 15% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

IBM FlashSystem vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

HPE Primera

Download HPE Primera product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

HPE Primera vs. NetApp EF-Series All Flash Arrays