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Hightouch vs Toad Data Point comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
Toad Data Point
Ranking in Data Integration
13th
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
13
Ranking in other categories
Data Preparation Tools (2nd)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of Toad Data Point is 0.8%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Toad Data Point0.8%
Hightouch0.4%
Other98.8%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Sudunagunta Bhavya Lekha - PeerSpot reviewer
Junior Data Analyst at Lumendata
Drag-and-drop workflows have accelerated cross-database analysis and simplified daily reporting
I consider user interface modernization in Toad Data Point to be an area for improvement; it could be enhanced with a more modern, web-based look and smoother navigation, focusing on better UX and dashboard customization. Real-time collaboration could benefit from trying Git-style integration, which would strengthen team collaboration features. Performance with large data sets sometimes slows down our workflows, so implementing a better optimization engine specifically for big data workflows could enhance functionality, along with improvements in cloud-native deployment for better browser access. For the dashboarding feature, I believe Toad Data Point could improve by offering more interactive dashboards and advanced visualizations beyond the current basic charts and pivots. Implementing capabilities such as drill-down, interactive filters, and dynamic parameter selections would align more with BI-style interactivity. Visualizations compared to tools such as Microsoft Power BI or Tableau are quite limited, so enhancing this area with cloud-hosted interactive dashboards and seamless auto-refresh options would greatly improve user experience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Toad Data Point made our query testing a lot faster and more efficient, and we saw a lot of time-saving in our development process."
"One of the greatest features is that you can get data from anywhere to anywhere with Toad Data Point."
"It provides better SQL development tooling than SQL Developer, which is not a sufficient tool for all development use cases. It offers power developers the tools they need."
"I would estimate that Toad Data Point saves me about 30 to 70 percent of my time depending on the work type."
"There is a clear return on investment because there is a significant amount of time saved and productivity gained, with roughly 30% to 50% of the time being reduced in solving production tickets heavily dependent on ad-hoc queries and accessing data from multiple sources."
"Toad Data Point plays a crucial role in data-driven decision-making processes by facilitating data access and retrieval operations, data analysis, validations, quality checks, and performance monitoring for scenarios such as slow running queries, high database loads, or system bottlenecks, which are valuable for troubleshooting and debugging."
"I have never experienced any issues with customer service."
"Toad Data Point has positively impacted my organization, leading to improvements in productivity, efficiency, and collaboration."
 

Cons

"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"I rate it a seven because I have noticed that there are other similar platforms or applications available that do the job Toad Data Point does in a better way; for example, DBeaver is a similar application that works better at times."
"I used their report writing a little bit, however, it could improve since it's not a really good report writer and it's a little clunky."
"The Mac license is incredibly expensive. It is 1,600 dollars each, which is more than the Windows version. Scalability is difficult when it is that costly."
"Toad Data could improve by having additional features, such as query prediction."
"However, when accessing large data volumes and running complex queries like nested queries or stored procedures, Toad Data Point might get hung during those operations, which is the only significant challenge I encounter."
"What could be improved is probably the user interface."
"Toad Data Point could be improved with a modern user interface, better performance on large data sets, and strong built-in dashboards for reporting."
"If I had one suggestion for improvement, it would be to modernize the user interface and further improve performance when working with very large datasets."
 

Pricing and Cost Advice

Information not available
"The price of Toad Data Point was approximately $500 annually."
"The cost of this product is reasonable."
"The Mac licenses are expensive, costing 1,600 dollars each. This is much higher than for the Windows version. I maintain a very limited number of licenses due to this cost."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
12%
Construction Company
7%
Comms Service Provider
7%
Financial Services Firm
14%
Outsourcing Company
11%
Comms Service Provider
10%
Healthcare Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise1
Large Enterprise11
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for Toad Data Point?
The pricing is cost-effective; it is neither too cheap nor too expensive, it's a good value.
What needs improvement with Toad Data Point?
I wish that Toad Data Point would have features that allow me to see the dependencies of packages and other development-side insights, as I know Toad by Oracle does; having such features would be b...
What is your primary use case for Toad Data Point?
My main use case for Toad Data Point is creating scripts, SQL scripts, and queries for the Commonwealth of Massachusetts. A specific example of how I use Toad Data Point for creating scripts or que...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Concordia University
Find out what your peers are saying about Hightouch vs. Toad Data Point and other solutions. Updated: November 2026.
920,336 professionals have used our research since 2012.