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Hightouch vs SAS Data Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SAS Data Management
Ranking in Data Integration
28th
Average Rating
8.6
Reviews Sentiment
6.6
Number of Reviews
19
Ranking in other categories
Data Quality (9th), Data Governance (23rd)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAS Data Management is 1.2%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
SAS Data Management1.2%
Hightouch0.4%
Other98.4%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Namanjbaraiya Baru - PeerSpot reviewer
Biostatistician at Lambda Therapeutic Research Ltd.
Data management has ensured compliant clinical trial datasets and supports reliable analysis
SAS Data Management's best feature is first, data reliability because SAS Data Management is a very trusted platform. The other valuable feature is data cleaning and the compliance that SAS Data Management provides. I can connect SAS Data Management with other SAS applications, as I am using SAS Viya, SAS 9.4, and SAS Enterprise Guide. The data query functionality of SAS Data Management is also very useful. Since I am using SAS Data Management, and SAS Data Management is well trusted by all regulatory authorities, the audit trails and security checks are very good. It is very reliable, very time-saving, and the chances of error are minimal.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"DataFlux in my opinion is an excellent high end solution for enterprise wide data management."
"Their software pricing offers the best value for money on the market."
"There is a huge ROI."
"The data integration tools with SAS Data Management were quite good because they allowed me to do all lineage, to manage and see all the variables, find the libraries where the data is, and understand the data in just one tool."
"National Quality Knoledge Base Matching features QPI (Quality Performance Indicator) analysis approach"
"Previously our business users would have to write complex SQL or issue requests to the technical team in order to get the information needed, and they find it much easier using the Dataflux product to access the information stored in the database for the type of analyses they have to do on a day to day basis."
"Reliable data plus less human intervention and less error have made a significant difference."
"If you compare it to SQL, the memory and development times are very quick."
 

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage."
"The solution is quite expensive and hard to install/configure."
"Native SAP integration or more efficient SAP is needed."
"The support for SAS in Brazil is not the best one, but the support in Sweden is really good, as they visit the company and work to solve the issues."
"With SAS Data Management, you have to purchase an external driver, configure all of the tables for all of the data that you will extract from Salesforce. It's not a straightforward process."
"I would like the tool to include the ability to automate the modifications of the integrations."
"Customer Service: When DataFlux was a standalone company, the customer service deserved an A+ rating. Now that it is a wholly owned subsidiary of SAS, and just one piece of a giant software conglomerate, I would give them a C+."
"We implemented it a while ago, and we are trying to improve the data delivery performance. We are looking into how to get faster and automated reporting. We would need better designs and workflows."
 

Pricing and Cost Advice

Information not available
"The solution is expensive."
"The tool is a bit expensive."
"While it is even free for personal use on the cloud, it can be expensive for desktop installations and enterprise use."
"The licensing model for vCenter is a perpetual license with yearly payments."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Outsourcing Company
13%
Comms Service Provider
12%
Financial Services Firm
12%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for SAS Data Management?
From my experience, SAS Data Management is an expensive tool.
What needs improvement with SAS Data Management?
SAS Data Management can be improved in terms of the learning curve.
What is your primary use case for SAS Data Management?
My main use case for using SAS Data Management is data cleaning for my clinical trial data because my data is very large, and I need clean, reliable, and regulatory compliance data. My data comes f...
 

Also Known As

No data available
SAS Data Management Platform, Data Management Platform, DataFlux
 

Overview

 

Sample Customers

Information Not Available
Data Management, 1-800-FLOWERS.COM, Absa, Aegon, Allianz Global Corporate & SpecialtyAusgrid, Bank of Queensland, Bell, BMC Software, Canada Post, Ceska pojistovna, Chantecler, Chubb Group of Insurance Companies, Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Enerjisa, ERGO Insurance Group, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, IAG New Zealand, iJET, Invacare, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, North Carolina Office of Information Technology Services, Orlando Magic, OTP Group, PITT OHIO, Plano Independent School District, RWE Poland, Spanish Air Force, Stockholm County Council, Telus, The Travel Corporation, Transitions Optical, Triad Analytic Solutions, UNIQA, US Census Bureau, US Department of Housing and Urban Development, USDA National Agricultural Statistics Service, West Midlands Police, XS Inc., Zenith Insurance
Find out what your peers are saying about Hightouch vs. SAS Data Management and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.