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Hightouch vs Netcore Customer Engagement Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Customer Data Platforms (CDP)
4th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd), AI Customer Experience Personalization (19th)
Netcore Customer Engagement...
Ranking in Customer Data Platforms (CDP)
9th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Marketing Automation (12th)
 

Mindshare comparison

As of November 2026, in the Customer Data Platforms (CDP) category, the mindshare of Hightouch is 4.9%, down from 10.8% compared to the previous year. The mindshare of Netcore Customer Engagement Platform is 4.4%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP) Mindshare Distribution
ProductMindshare (%)
Hightouch4.9%
Netcore Customer Engagement Platform4.4%
Other90.7%
Customer Data Platforms (CDP)
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"We got a 30% increase in email open rates due to relevant targeting, 30% increase in overall leads, 12-15 man-hours savings per week due to automation."
"With this product, we are able to do so much more with our marketing."
"We can trigger emails and actions based on their behaviors, which is very beneficial."
 

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Customer service is good, but the Netcore Smartech team should strive for improving it further. EMM customer service was far better than Smartech customer service as Smartech needs better coordination between Netcore back end teams, which needs to be improved."
"Interface and design consistency are my two significant cons for this platform."
 

Pricing and Cost Advice

Information not available
"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
Ask a question
Earn 20 points
 

Also Known As

No data available
Netcore Smartech, Smartech
 

Overview

 

Sample Customers

Information Not Available
Goair, Koovs.com, Oxigen Wallet, SBI MF
Find out what your peers are saying about Hightouch vs. Netcore Customer Engagement Platform and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.