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Hightouch vs Liferay Digital Experience Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in AI Customer Experience Personalization
19th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd), Customer Data Platforms (CDP) (4th)
Liferay Digital Experience ...
Ranking in AI Customer Experience Personalization
27th
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (3rd), Digital Experience Platforms (DXP) (3rd)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Hightouch is 1.1%, down from 2.1% compared to the previous year. The mindshare of Liferay Digital Experience Platform is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Hightouch1.1%
Liferay Digital Experience Platform0.9%
Other98.0%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"Liferay was mainly selected by me due to its collaboration and the digital features that help to make the digital platforms very strong for the customers."
"From enterprise intranet website requirements to a public facing website that receives heavy traffic, Liferay passes all tests and checks off your requirements."
"Architecture is so good that you can fit many organizational structures into Liferay."
"The look and feel and the user interface are great."
"Liferay was a great choice."
"It has a built-in WCMS (web content management system) and provides the ability to develop complex portlet-based web applications, which is valuable because it is Java/Java EE-based and open source."
"The integration capabilities of the product are super easy to use."
"For me, the most important features are scalability, architecture, the fact that it's Java-based, includes a CMS, and provides audience targeting tools."
 

Cons

"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Documentation for the newly launched version is not up to the mark."
"Setup was not straightforward. The Community Edition was a bit complicated and they should fix the code."
"Staging and LARs export/import features. This is always a pain in Liferay with many errors caused mostly by some inconsistent data in the database."
"However, it is not very strong yet to be used for completely marketing-oriented implementations."
"If you are a basic web developer or you have a very small organization, I don't think I would work with it."
"The loading speed could be improved."
"There are several areas that need improvement: The core code base needs refactoring."
"I am having a hard time getting through the security scans."
 

Pricing and Cost Advice

Information not available
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"It is a bit expensive."
"Licensing costs can be very expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Financial Services Firm
15%
Computer Software Company
9%
Comms Service Provider
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with ...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platf...
 

Also Known As

No data available
Liferay DXP
 

Overview

 

Sample Customers

Information Not Available
Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Find out what your peers are saying about Hightouch vs. Liferay Digital Experience Platform and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.