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Hightouch vs Kore.ai comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in AI Customer Experience Personalization
19th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd), Customer Data Platforms (CDP) (4th)
Kore.ai
Ranking in AI Customer Experience Personalization
7th
Average Rating
7.8
Number of Reviews
16
Ranking in other categories
AI Agent Builders (7th), AI Security (7th), AI Customer Support (2nd), AI IT Support (7th)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Hightouch is 1.1%, down from 2.1% compared to the previous year. The mindshare of Kore.ai is 1.3%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Kore.ai1.3%
Hightouch1.1%
Other97.6%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Judin Augustin - PeerSpot reviewer
Associate Data Scientist at Guide House
Automation has reduced large call centers and provides real-time outbound support for patients
Kore.ai is a low-code platform, and you do not necessarily have to be an expert in artificial intelligence or generative AI to use this platform. However, if you have that experience, it will be a valuable add-on. The main advantage is that it has almost every kind of plugin available to use, whether for live agents or if you want to use it as a call center. You have real-time capabilities and the most useful plugins available, with almost every kind of model available with configurations. We can configure the ML models and train them. The platform is very user-friendly with explanatory features and a great UI. One significant feature is the live testing platform with Kore.ai. When you are creating a workflow, you have an interactive, real-time testing platform that reflects every change you make. This makes it easy to debug errors or add new features. Additionally, Kore.ai has many different tools and platforms that cater to different needs, whether for a call center, normal workflow, or machine learning workflow, which is really useful. Because of Kore.ai, it was much easier than creating something manually. A low-code platform always helps, and when that platform has this much capability, it provides far more value than manual development. It was particularly helpful for our team that we could create a POC and get that project into production. Kore.ai helped our team build a generative AI outbound calling chatbot, and it truly helped our customers. If you have a hospital with a thousand employees in a call center, you might consider outsourcing. However, with Kore.ai's outbound calling capabilities, you can eliminate the outsourcing part. You do not need a thousand call center employees. You can accomplish this through automation with just one or two employees if people need to switch to agents. This represented a significant cost reduction.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"It impacted my organization by helping us move into being AI-native, and it helped a lot to show other clients that we have worked in AI."
"Kore.ai has positively impacted my organization, as it saved a lot of time in implementation and the proof of concept was very fast to implement and easy to develop."
"Kore.ai has positively impacted my organization by helping us build intelligent chatbots and incorporating voice agents, enabling various clients to adopt these solutions, which have been revolutionary for their businesses."
"Kore.ai offers multiple support and services, including API integration, webhook integration, and multiple channels, making it easy to design your own layout, integrate with multiple channels and webhooks, deploy quickly, and track any errors that occur, so it is a good way to start and easy to learn."
"Kore.ai helps in operational efficiency and faster time-to-market, which is development velocity."
"Kore.ai helped us integrate a lot through documentation and trial and error, making it straightforward to integrate overall, resulting in a very good experience for first-timers."
"Because of Kore.ai, it was much easier than creating something manually, and when that platform has this much capability, it provides far more value than manual development."
"Kore.ai has positively impacted my organization by being a big money saver because before having our chatbot, the use case was that every time some of our customers needed help, they used to call a number."
 

Cons

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Kore.ai can be improved by enhancing their documentation, which is currently a bit disorganized."
"Customer support is where Kore.ai has significant room for improvement. Post-implementation support is a particularly discouraging aspect for me."
"I would suggest incorporating pre-recorded videos in the tutorials and enhancing the documentation area to make it more user-friendly."
"One thing I have learned is the unpredictability of LLMs and how buggy Kore.ai is as a software."
"The two points I deduct relate to the integrations, which were not as extensive as I initially expected."
"Customer support is okay, I guess. We get what we want from them whenever there is an issue or something, but sometimes when we had issues, it was delayed a lot."
"In my experience, Kore.ai is not stable."
"This is a regret for me."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Outsourcing Company
12%
Manufacturing Company
12%
Construction Company
11%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for Kore.ai?
The experience with pricing, setup cost, and licensing of Kore.ai is that the price is low, and the licensing is also not costly.
What needs improvement with Kore.ai?
Kore.ai could be improved by offering more in-depth trainings and assignments with the platform itself so that anyone could learn how to use it better. We sometimes faced challenges with the integr...
What is your primary use case for Kore.ai?
Kore.ai is designed to create AI chatbots for agents working with clients, integrating agents for their main duties. I completed a personal project using Kore.ai to build an agent for university ad...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Leading banks & Enterprise Companies
Find out what your peers are saying about Hightouch vs. Kore.ai and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.