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Hightouch vs Insider comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Customer Data Platforms (CDP)
4th
Ranking in AI Customer Experience Personalization
19th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Data Integration (52nd)
Insider
Ranking in Customer Data Platforms (CDP)
12th
Ranking in AI Customer Experience Personalization
16th
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Customer Data Platforms (CDP) category, the mindshare of Hightouch is 4.9%, down from 10.8% compared to the previous year. The mindshare of Insider is 1.9%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Data Platforms (CDP) Mindshare Distribution
ProductMindshare (%)
Hightouch4.9%
Insider1.9%
Other93.2%
Customer Data Platforms (CDP)
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
reviewer2858913 - PeerSpot reviewer
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
Retargeting campaigns have reduced booking cancellations but new users still need clearer guidance
I believe that retargeting is the best feature that Insider offers. The ease of use and the results are why the retargeting feature stands out for me. Insider reads the results near real-time and provides AI segmentation. We only need to prompt, and then Insider will work to determine which segment is best for each campaign. Insider has helped me to reduce cancellation bookings by about 15% year-over-year. This is tracked through Insider; however, we also add additional attribution using AppsFlyer. We see significantly fewer employees needed for outbound calls because with Insider, we perform a reconfirmation of booking schedules automatically. This allows us to reduce the need for customer service outbound agents, and Insider has also helped us reduce cancellations.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"Insider is simple to use, making it easy to learn and navigate the platform, so the learning curve is fast."
"Insider has helped me to reduce cancellation bookings by about 15% year-over-year."
 

Cons

"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"I did not enjoy using Insider AI to generate copies, push copies, and messages."
"I think that Insider can be improved on the UI side because for someone with experience, Insider would be a very great tool."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Manufacturing Company
25%
Construction Company
18%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for Insider?
The price is not very cheap for Insider, especially when compared to other platforms in the same category, such as those with a closed design and a brand that is not very famous in the market. I th...
What needs improvement with Insider?
Insider can be improved. It has a great design compared to some platforms such as Salesforce Marketing Cloud, but when comparing it to newer platforms starting in Brazil, such as Braze and MoEngage...
What is your primary use case for Insider?
My main use case for Insider was to use the trigger of price drop of OLX item prices using web push. We did not have the web push channel before Insider; we only used channels such as app push, ema...
 

Comparisons

 

Overview

Find out what your peers are saying about Hightouch vs. Insider and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.