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Hightouch vs IBM InfoSphere Information Server comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
IBM InfoSphere Information ...
Ranking in Data Integration
35th
Average Rating
8.2
Reviews Sentiment
5.8
Number of Reviews
9
Ranking in other categories
Metadata Management (8th)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of IBM InfoSphere Information Server is 0.8%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
IBM InfoSphere Information Server0.8%
Hightouch0.4%
Other98.8%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
MI
Senior Data Engineer at Mohammed Mansour Alrumiah
Faced challenges with customer support and documentation but have benefited from reliable data integration over the years
As for utilizing the platform's metadata management feature, I have not worked on that feature yet, but personally, I have done that. To evaluate the effectiveness of IBM InfoSphere Information Server's data integration capabilities, if IBM is providing all the solutions we are using, then it is definitely a helpful thing. Mostly, the other thing is that it is a big area including data governance, data lineage, data management, and metadata, but every customer is not putting that much effort and money on that. They mostly migrate the data, use it, and forget it, but slowly things are changing. I am working in Saudi Arabia, so here also data governance, data management, and those kinds of things are getting attention. Regarding how scalable IBM InfoSphere Information Server is, I need to learn how to tune performance and scalability on the cloud. I am familiar with localized hardware, but on the cloud, I still have to do the work around it. In the beginning, we estimate the load and based on that, we put the hardware, but if there is continuous increase, I believe IBM also faces problems. Scalability needs to be improved because once the demand comes, you should be able to improve it, but for that, documentation on how to add hardware or resources to the software needs to be proper. I do not have much hands-on experience with that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Over the years of working with IBM InfoSphere Information Server, I see basically the strength of the tool, capability, and load balancing, which I see is really good."
"Reduces the loading and development time for Datawarehouse ETL."
"This solution is extremely flexible and scalable."
"The initial IBM InfoSphere Information Server is straightforward and you can choose what type of installation you want, such as a customized installation, with clear-cut documentation that, if followed, works fine and the installation has not given us issues."
"Stability-wise, I rate the solution a ten out of ten."
"Deploying the solution is straightforward for me."
"This solution has reduced the time it takes for ETL. We took an existing Teradata ETL application from three days to eight minutes."
"IBM InfoSphere Information Server is stable."
 

Cons

"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Their technical support needs improvement."
"Customer Service: It's poor."
"There are certain shortcomings in the cloud side of the solution, where improvements are required."
"This solution would benefit from the engine being made more lightweight."
"Unlike other tools, IBM tools do not provide much help from the internet, so additional support should be available."
"Heavy use of scratch disk which sometimes leads to failure."
"We have decided to decrease the usage of metadata management because we did not see any significant advantages."
"IBM InfoSphere Information Server should be more scalable. It should have the option to change the configuration to run on a single, non-multiple node, or multi-threading processing."
 

Pricing and Cost Advice

Information not available
"The licensing cost of IBM InfoSphere Information Server depends on how many users there are."
report
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921,523 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Financial Services Firm
15%
Construction Company
13%
Comms Service Provider
12%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What needs improvement with IBM InfoSphere Information Server?
We are using the on-premises version of IBM InfoSphere Information Server, but we feel that all new development is mainly for the cloud. We receive corrections of errors, but we do not see new func...
What is your primary use case for IBM InfoSphere Information Server?
My usual use case for IBM InfoSphere Information Server is ETL, where we take data from one source to another data warehouse solution.
What advice do you have for others considering IBM InfoSphere Information Server?
We are about to change our platform from IBM AIX to SUSE Linux, as our whole platform is changing, so everyone should change from IBM to SUSE Linux. It would be very difficult for us to have a diff...
 

Also Known As

No data available
InfoSphere Information Server, IBM Information Server
 

Overview

 

Sample Customers

Information Not Available
Canadian National Railway Company, Chickasaw Nation Division of Commerce, Swedish Armed Forces, BG RCI, Janata Sahakari Bank Ltd., University of Arizona, Biogrid Australia
Find out what your peers are saying about Hightouch vs. IBM InfoSphere Information Server and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.