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Gupshup vs SS&C Blue Prism comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
SS&C Blue Prism
Ranking in AI Customer Experience Personalization
11th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
10
Ranking in other categories
Business Process Design (9th), Business Process Management (BPM) (9th), Process Automation (10th), Medical Insurance Claims Software (1st), Insurance Claims Processing (1st), Document Management Software (3rd), Low-Code Development Platforms (10th), Intelligent Document Processing (IDP) (6th), Loan Management Software (1st), Document Automation Software (3rd), Business Orchestration and Automation Technologies (11th), AI Finance & Accounting (4th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of SS&C Blue Prism is 0.7%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
SS&C Blue Prism0.7%
Other98.4%
AI Customer Experience Personalization
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
Biwod Duncan - PeerSpot reviewer
Account Manager at a manufacturing company with 5,001-10,000 employees
Automation has saved thousands of hours by processing bulk data and managing emails efficiently
The best features SS&C Blue Prism offers include powerful automation, easy-to-use process flow, and excellent integration capabilities. Data manipulation and handling is very easy and user-friendly. It is very secure, especially in handling sensitive data such as credentials. One of my favorite features of SS&C Blue Prism that stands out is its seamless integration with various systems. This includes features such as load balancing, encryption, audit, and spying modes. The capability proves to be a significant advantage when automating tasks across different applications and platforms, which saves a lot of time. The email handling feature is spot-on, and we are able to automate these tasks easily, saving a lot of time. SS&C Blue Prism has positively impacted my organization as it can easily handle a large amount of data, being very scalable. It also saves time through automation of email. It saved a considerable amount of time, more than 5,000 hours of manual work so far. It saved a considerable amount of money as well. The costing metrics will improve largely. It also requires very little coding. Instead of hiring new people trained in a specific tool, we were able to manage this with the existing workforce with a few weekend classes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"The return on investment has been tremendous."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"The key feature of SS&C that I find valuable is the general workflow visibility."
"I find the design studio, where I can build the automation, and the control room feature, which allows me to run and monitor the automation, to be the most useful."
"We have converted manual processes into RPA processes, leading to significant time, money, and quality savings."
"Some important features include the language capabilities, which are crucial since RPA has to read the documents provided by the customer."
 

Cons

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"There is a need for improved integration with external systems in SS&C."
"I noticed that it lacks the ability to automatically record the process steps like some of its competitors."
"Blue Prism is more costly than UiPath in terms of robotic licenses and orchestrators."
"Regarding improvements, I perceive that the Desktop automation needs enhancements, especially in input stages for dropdown options."
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Top Industries

By visitors reading reviews
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
Financial Services Firm
15%
Construction Company
15%
Retailer
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
What is your experience regarding pricing and costs for SS&C Blue Prism?
License management is managed by our project manager and marketing manager, who interact directly with SS&C Blue Prism for renewal processes and acquiring licenses for different environments to...
What needs improvement with SS&C Blue Prism?
Regarding improvements, I perceive that the Desktop automation needs enhancements, especially in input stages for dropdown options. Additionally, getting started with SS&C Blue Prism developmen...
What is your primary use case for SS&C Blue Prism?
My main use case for SS&C Blue Prism is that I have worked for three clients in finance and customer service-based robots. I have worked for BFSI clients and have built around 30 robots in Ente...
 

Also Known As

No data available
SS&C AWD
 

Overview

 

Sample Customers

Information Not Available
AWS, EY, Deloitte, ABBYY, Microsoft, GLYNT.AI, Pfizer, Invesco, Western Union
Find out what your peers are saying about Gupshup vs. SS&C Blue Prism and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.