No more typing reviews! Try our Samantha, our new voice AI agent.

Gupshup vs SS&C Blue Prism comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Experience Personalization
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (4th), AI Sales & Marketing (6th)
SS&C Blue Prism
Ranking in AI Customer Experience Personalization
9th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
11
Ranking in other categories
Business Process Design (8th), Business Process Management (BPM) (9th), Process Automation (10th), Medical Insurance Claims Software (1st), Insurance Claims Processing (1st), Document Management Software (4th), Low-Code Development Platforms (10th), Intelligent Document Processing (IDP) (6th), Loan Management Software (1st), Document Automation Software (3rd), Business Orchestration and Automation Technologies (12th), AI Finance & Accounting (4th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of SS&C Blue Prism is 0.7%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
SS&C Blue Prism0.7%
Other98.4%
AI Customer Experience Personalization
 

Featured Reviews

Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.
Biwod Duncan - PeerSpot reviewer
Account Manager at a manufacturing company with 5,001-10,000 employees
Automation has saved thousands of hours by processing bulk data and managing emails efficiently
The best features SS&C Blue Prism offers include powerful automation, easy-to-use process flow, and excellent integration capabilities. Data manipulation and handling is very easy and user-friendly. It is very secure, especially in handling sensitive data such as credentials. One of my favorite features of SS&C Blue Prism that stands out is its seamless integration with various systems. This includes features such as load balancing, encryption, audit, and spying modes. The capability proves to be a significant advantage when automating tasks across different applications and platforms, which saves a lot of time. The email handling feature is spot-on, and we are able to automate these tasks easily, saving a lot of time. SS&C Blue Prism has positively impacted my organization as it can easily handle a large amount of data, being very scalable. It also saves time through automation of email. It saved a considerable amount of time, more than 5,000 hours of manual work so far. It saved a considerable amount of money as well. The costing metrics will improve largely. It also requires very little coding. Instead of hiring new people trained in a specific tool, we were able to manage this with the existing workforce with a few weekend classes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I find the design studio, where I can build the automation, and the control room feature, which allows me to run and monitor the automation, to be the most useful."
"We have a lot of customer requests on a daily basis for different use cases, and we have different processes for that."
"The key feature of SS&C that I find valuable is the general workflow visibility."
"Some important features include the language capabilities, which are crucial since RPA has to read the documents provided by the customer."
"We have converted manual processes into RPA processes, leading to significant time, money, and quality savings."
 

Cons

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"Gupshup could be improved by adding more selection of templates."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I noticed that it lacks the ability to automatically record the process steps like some of its competitors."
"Regarding improvements, I perceive that the Desktop automation needs enhancements, especially in input stages for dropdown options."
"There is a need for improved integration with external systems in SS&C."
"Blue Prism is more costly than UiPath in terms of robotic licenses and orchestrators."
report
Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.
902,894 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
Financial Services Firm
16%
Construction Company
16%
Retailer
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
What is your experience regarding pricing and costs for SS&C Blue Prism?
License management is managed by our project manager and marketing manager, who interact directly with SS&C Blue Prism for renewal processes and acquiring licenses for different environments to...
What needs improvement with SS&C Blue Prism?
Regarding improvements, I perceive that the Desktop automation needs enhancements, especially in input stages for dropdown options. Additionally, getting started with SS&C Blue Prism developmen...
What is your primary use case for SS&C Blue Prism?
My main use case for SS&C Blue Prism is that I have worked for three clients in finance and customer service-based robots. I have worked for BFSI clients and have built around 30 robots in Ente...
 

Also Known As

No data available
SS&C AWD
 

Overview

 

Sample Customers

Information Not Available
AWS, EY, Deloitte, ABBYY, Microsoft, GLYNT.AI, Pfizer, Invesco, Western Union
Find out what your peers are saying about Gupshup vs. SS&C Blue Prism and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.