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Gupshup vs PolyAI comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in Conversation Intelligence Software
3rd
Ranking in AI Customer Support
8th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (3rd), AI Customer Experience Personalization (9th), AI Sales & Marketing (7th)
PolyAI
Ranking in Conversation Intelligence Software
8th
Ranking in AI Customer Support
13th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Conversation Intelligence Software category, the mindshare of Gupshup is 3.5%, up from 1.5% compared to the previous year. The mindshare of PolyAI is 3.7%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Conversation Intelligence Software Mindshare Distribution
ProductMindshare (%)
Gupshup3.5%
PolyAI3.7%
Other92.8%
Conversation Intelligence Software
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
Harman Singh - PeerSpot reviewer
Devops Manager at Microsoft Ai
Automation has reduced routine inquiries while agents have gained time for complex issues
The best features PolyAI offers include its professional service as a software approach, which is a significant differentiator during initial onboarding, with the structured questionnaire process capturing our architecture, security constraints, brand voice, and API handshakes down the wire. They work instead of handling a raw, self-serve bot builder, allowing our platform engineers to avoid constant babysitting while PolyAI's dialogue engineers handle model fine-tuning, edge case routing, and continuous optimization. I also appreciate the low-latency, human-parity voice system, which helps the voice agent handle non-linear speech, sudden conversational pivots, background noise, and mid-sentence interruptions naturally, making audio latency practically imperceptible and eliminating the awkward pauses typical to traditional conversational IVRs. This is a game-changer. Finally, I appreciate how moving between chats and voice maintains context seamlessly, as conversations trigger or fallback or human handoff. State payloads transfer cleanly with zero loss of session context. The low-latency and human-parity voice system make a significant difference for our team, ensuring that interactions between AI and humans do not sound robotic. This capability makes the AI's responses clear, without context lagging or hallucination. Our end user experience has positively increased by 23.5%. Earlier, latency posed a challenge, but low latency ensures that we can achieve our end goals efficiently. The governance and security of PolyAI is really strong. It has not missed anything in terms of governance and AI, which I feel has been handled really well. The accuracy and reliability of PolyAI's AI output is exceptional, more than 200%, since it does not hallucinate, provides long answers without losing context, and utilizes low latency and advanced AI models. They have done a good job in this aspect.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"The return on investment has been tremendous."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"The low-latency and human-parity voice system make a significant difference for our team, ensuring that interactions between AI and humans do not sound robotic."
"Overall, PolyAI has been a great addition to my customer service workflow, and its strong natural language understanding, voice quality, and automation have helped improve efficiency."
 

Cons

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup could be improved by adding more selection of templates."
"One area where PolyAI can be improved is in deeper integrations with existing systems and more configuration on how to handle complex scenarios."
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921,523 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
18%
Comms Service Provider
15%
Construction Company
11%
University
11%
Construction Company
24%
Educational Organization
10%
Comms Service Provider
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
What is your experience regarding pricing and costs for PolyAI?
PolyAI's pricing and licensing were competitive for my use case.
What needs improvement with PolyAI?
One area where PolyAI can be improved is in deeper integrations with existing systems and more configuration on how to handle complex scenarios. An area for improvement with PolyAI would be more fl...
What is your primary use case for PolyAI?
My main use case for PolyAI is to build a solution for customer service, particularly automating common queries efficiently. I use PolyAI to handle common customer service calls such as account bal...
 

Comparisons

 

Overview

Find out what your peers are saying about Gong, Accenture, Gupshup and others in Conversation Intelligence Software. Updated: November 2026.
921,523 professionals have used our research since 2012.