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Gupshup vs kwiqreply comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in Customer Communications Management (CCM)
2nd
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Conversation Intelligence Software (2nd), AI Customer Experience Personalization (8th), AI Customer Support (6th), AI Sales & Marketing (6th)
kwiqreply
Ranking in Customer Communications Management (CCM)
28th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Customer Communications Management (CCM) category, the mindshare of Gupshup is 1.8%, up from 0.7% compared to the previous year. The mindshare of kwiqreply is 0.9%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Communications Management (CCM) Mindshare Distribution
ProductMindshare (%)
Gupshup1.8%
kwiqreply0.9%
Other97.3%
Customer Communications Management (CCM)
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
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Top Industries

By visitors reading reviews
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
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Comparisons

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Overview

Find out what your peers are saying about Quadient, Gupshup, OpenText and others in Customer Communications Management (CCM). Updated: August 2026.
914,394 professionals have used our research since 2012.