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Google Cloud Identity vs Tools4ever HelloID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
8th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Enterprise Mobility Management (EMM) (10th), Cloud Resource Access Management (5th)
Tools4ever HelloID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
26th
Average Rating
9.8
Reviews Sentiment
7.6
Number of Reviews
4
Ranking in other categories
Single Sign-On (SSO) (18th)
 

Mindshare comparison

As of January 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Google Cloud Identity is 12.3%, up from 11.5% compared to the previous year. The mindshare of Tools4ever HelloID is 1.3%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Google Cloud Identity12.3%
Tools4ever HelloID1.3%
Other86.4%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
A flexible solution for application management, and facilitated centralization of our IAM
We use HelloID for ourselves and clients, so we need to manage a lot of client environments at once. Functionality to manage this situation is not yet available. When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very stable solution. I would rate it a ten out of ten."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"I have not experienced any serious problem with stability."
"The most valuable feature is that you can manage users from one central location."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"It's easy to set up."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The most valuable feature is the option to use SSO from different sources such as Microsoft AD, ADFS, Azure AD, SAML, form-based, etc."
"You don't need to be a specialist in Identity and Access Management solutions to understand the software and configure it."
"The Single Sign-On capabilities are endless and we haven't found a single app so far that couldn't be set up for SSO."
"Now we can easily control who has access to which client or client application."
 

Cons

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"I would like to see more integration in future releases."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Google Cloud Identity the UI could improve."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Integration with other Tools4ever applications such as SSRPM and IAM would be nice."
"Sometimes it generates a username that is not unique, but at the time of this writing, it is not possible to generate a new one that is unique."
"When something needs to be changed with the sign-on policies, we have to apply this manually to every client environment that we have."
"I would like to have the built-in provisioning module improved."
 

Pricing and Cost Advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"In terms of costs and pricing, this solution is worth every penny."
"Since HelloID is very reasonably priced, the return-on-investment is fast."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
9%
Comms Service Provider
7%
Outsourcing Company
18%
Government
10%
Educational Organization
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
No data available
 

Questions from the Community

How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also access to both Microsoft’s user community as well as around-the-clock customer s...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was supposed to be free credit.
Ask a question
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Also Known As

Cloud Identity, Cloud Identity Premium
HelloID
 

Overview

 

Sample Customers

ExtraHop Networks, HealthChannels
Willis Independent School District, David Douglas School District
Find out what your peers are saying about Google Cloud Identity vs. Tools4ever HelloID and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.