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GoodData vs Toucan Toco comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoodData
Ranking in Data Visualization
24th
Ranking in Embedded BI
14th
Average Rating
7.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Toucan Toco
Ranking in Data Visualization
18th
Ranking in Embedded BI
11th
Average Rating
9.0
Reviews Sentiment
7.0
Number of Reviews
1
Ranking in other categories
BI (Business Intelligence) Tools (29th)
 

Mindshare comparison

As of August 2026, in the Data Visualization category, the mindshare of GoodData is 1.4%, up from 0.7% compared to the previous year. The mindshare of Toucan Toco is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Toucan Toco0.9%
GoodData1.4%
Other97.7%
Data Visualization
 

Featured Reviews

it_user241098 - PeerSpot reviewer
Engagement Manager at a tech services company with 501-1,000 employees
​Setup is straightforward from a business user standpoint but MAQL needs to be easier.
Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…
Jeffrey Richter - PeerSpot reviewer
VP of IT at Claridge Products
Real-time executive visibility has replaced spreadsheets and drives daily sales decisions
Toucan Toco offers excellent features, including the quick ability to create Stories and KPIs based on the data that we're storing in our data warehouse. We leverage the functionality within Toucan Toco to quickly build out a code-free environment, providing a code-free way of sharing both graphs and KPIs to track and deliver visibility to key data elements. Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time. This shift to real-time sharing has brought clarity to consistent metrics and real-time visibility to activity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good product for your end to end BI needs when its all on the cloud."
"Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time."
 

Cons

"When the source is big and/or the source is Netsuite there are issues."
"I chose nine because Stories can cascade on top of each other and be a bit complicated when they create multiple data sets underneath the Stories to manage."
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908,344 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
21%
Comms Service Provider
14%
Manufacturing Company
9%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

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Earn 20 points
What is your experience regarding pricing and costs for Toucan Toco?
My experience with pricing, setup cost, and licensing was a very clean and quick process through negotiation, and it was a very fair and competitive process.
What needs improvement with Toucan Toco?
Toucan Toco can be improved with the addition of the AI functionality that they are working on, which will be a great value add once it's available. I chose nine because Stories can cascade on top ...
What is your primary use case for Toucan Toco?
Our main use case for Toucan Toco is to share business analytics across the executive staff. A quick, specific example of how my team uses it to share analytics with the executive staff is that we ...
 

Comparisons

 

Overview

 

Sample Customers

AutoPilot, Redbubble, showpad, SpareFoot, LogMeIn, CSC
Heineken, GE, PnG, Sodexo, Banque postale, Groupe PSA, JCDecaux, Marques Avenue, Nexity
Find out what your peers are saying about Salesforce, Splunk, SAP and others in Data Visualization. Updated: August 2026.
908,344 professionals have used our research since 2012.