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Global Data Excellence DEMS vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Global Data Excellence DEMS
Ranking in Data Governance
49th
Average Rating
0.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of Global Data Excellence DEMS is 0.2%, up from 0.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.9%
Global Data Excellence DEMS0.2%
Other93.9%
Data Governance
 

Featured Reviews

Alejandro Subia - PeerSpot reviewer
Great language features allow users to interact with the solution in their own language, and ROI can be seen within weeks
The initial setup is completely straightforward and not complex at all. The system is not invasive. It connects directly through your agents to your database. There's no integration or migration process needed, and it's very simple. The time to go live is minimum. You can have it running in two weeks. Since it's a solution for corporate governance, you need to have a data governance steering committee that's going to drive the project in the organization. One of the key benefits of the solution is that it's directly for the user, so you don't need anyone else for setup but the real user, the person that wants to get the best out of their data. You start with the business owner, and they define their business needs. They see what data you need, how you're going to use it, and what's going to be corrected. Then you start playing the data stewards, and that's all that you need.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is not only a software solution. It is also based on a direct policy. You get a methodology for data governance and the solution that supports this methodology, which makes things much easier. In addition, this is the only solution right now in the market that has an approach directly directed to the value. By value, I am referring to a tangible value raising money. It has an aspect that is called governed by value. We only focus on the data that is actually bringing a monetary value to your organization or your business process. It is so much simpler working around this system. It has a lot of intelligence embedded in it, and it does a lot of things automatically. It just hooks on to your virtual databases, and you are ready to go in hours. It is an all-in-one solution in which you get data governance, data quality, business transformation, and business excellence."
"The most valuable feature is the semantic linguistic artificial intelligence that allows the user to have contact with the system in their natural language."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"Informatica Cloud Data Integration is stable."
"The serverless capability and the packaging application of the solution are valuable."
"The Mapping Designer allows for declarative ETL development (visual scripting) that leverages a wide array of different transformations."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"On a scale of 1-10, I rate Informatica Intelligent Data Management Cloud (IDMC) a 10 out of 10."
"The match and merge functionality is invaluable for discovering golden master data records."
"The features I find most valuable is the synchronization, verification, functionalities and all the data integration features."
 

Cons

"Its interface could be simpler. Sometimes, you need to go through many clicks in order to find something in the software. You need to move from one thing to another to find something."
"It could be nice to have a little update on the menu to get it more up-to-date with current trends and to make it pop out more when you visit the site."
"The biggest challenge I see is the IDE's for the cloud and automization are different."
"The integration process is not easy."
"They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."
"Informatica Cloud Data Integration could improve the price by making it less expensive."
"One area that could use improvement is the speed of the web interfaces. At present, they are very slow. I think it is essential that we are original and robust on-premises."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
 

Pricing and Cost Advice

"This is the only company that I've worked with that has a very good way of thinking and placing itself in the buyer's shoes. They offer a pretty competitive price. They understand that the market is different in our economy for different clients, which makes it easier to get the products into the market. If needed, they are pretty open to adjusting the price on the case-by-case scenario. They understand the Latin American market. This is something that has been impossible with other companies or data governance care providers. The prices were much higher for these companies, and they don't understand our economy and market. There are a lot of local taxes that we pay locally to get any solution down here. To give you an idea, there is more or less a 60% increase in the price of any product that comes to Ecuador."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"It's a very expensive solution"
"It is an expensive solution. I would say it is the most expensive solution in the market."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The product is highly-priced."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Givaudan, Firmenich, Bacardi, Manitowoc, Romande Energie, Noveli, BNP Paribas, Michelin, IUCN 
The Travel Company, Carbonite
Find out what your peers are saying about Global Data Excellence DEMS vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2025.
869,089 professionals have used our research since 2012.