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Glean Platform vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Glean Platform
Ranking in AI Customer Support
7th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Indexing and Search (2nd), Search as a Service (4th), AI Agent Builders (4th), AI Software Development (10th)
Gupshup
Ranking in AI Customer Support
5th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Support category, the mindshare of Glean Platform is 1.2%. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Glean Platform1.2%
Other97.8%
AI Customer Support
 

Featured Reviews

Ananya Bl - PeerSpot reviewer
Data Analyst at Capgemini
Daily orchestration of complex ai workflows has boosted my research and automation capabilities
Orchestration primarily decides which agent handles which part of a task and manages errors, retries, and complete state while maintaining the workflow effectively. On the orchestration side, branching, looping, and human approvals support non-linear workflows in production environments with real-time access. Through refined and improved prompts, this helps in closing the loop with actual users. One unique feature that stood out is that every step in the workflow can pause or recover from failures. Instead of finishing the entire agent in one go, this approach is interesting because if there is a minor change in a previously completed step regarding the state, I can re-edit and restart from the beginning. This is truly impressive.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Glean Platform offers excellent user interface design and integration capabilities with other platforms."
"Glean Platform has increased productivity by at least one hundred hours per week for my organization."
"When I searched for internal information spread across different systems, Glean Platform did centralize and retrieve that data for me effectively, giving me eighty percent accuracy."
"Productivity has really skyrocketed."
"Glean Platform has positively impacted my organization by speeding up a lot of repetitive tasks and making it easier for people outside of support to understand what kind of issues impact the support groups."
"Life became so easy when we started using Glean Platform."
"Since I have joined, I have built around ninety agents with Glean Platform, and it has saved our organization around twenty-seven hours a week for each user, and it has also positively impacted our ARR."
"The major impact that I have noticed is how business users are now being impacted and they are using the platform because they understand it easily."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"The return on investment has been tremendous."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
 

Cons

"Currently, Glean Platform does not integrate with Teams, Microsoft-owned platforms."
"In workflow agents, I would prefer that we do not use AI in every step and instead we have a toggle button or something which can configure whether AI should be used in this specific search field or not, or in this specific node or not, because currently it's using AI in all nodes which sometimes messes up the output."
"Glean Platform can implement more models. The NLP creation could be a little faster, and while debugging is amazing, the routing also needs to provide higher quality outputs sometimes rather than extensive searching."
"Sometimes Glean Platform gets slowed down."
"I chose seven out of ten because if I could upload PDFs and have them analyzed, or have it integrate with my Gmail and help me go through my emails, that would be very useful, but I do not think it does that."
"I tried pulling in an architecture diagram of a workflow, and it pulled in some other image instead."
"My experience with pricing, setup cost, and licensing for Glean Platform reveals limited options, and I wish there was more customization available."
"There are multiple ways in which Glean Platform can be improved."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"Gupshup could be improved by adding more selection of templates."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"If I suggest an improvement, I would desire to see deeper analytics."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
12%
Outsourcing Company
10%
Retailer
5%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise9
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Glean Platform?
My experience with pricing, setup cost, and licensing for Glean Platform reveals limited options, and I wish there was more customization available.
What needs improvement with Glean Platform?
In workflow agents, I would prefer that we do not use AI in every step and instead we have a toggle button or something which can configure whether AI should be used in this specific search field o...
What is your primary use case for Glean Platform?
I use Glean Platform as an enterprise search tool and I am a power user of agents, so I mostly use this on a day-to-day basis for random searches that I need to do about a company, a website, or if...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Also Known As

Glean Work AI Platform
No data available
 

Overview

Find out what your peers are saying about Glean Platform vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.