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Glean Platform vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Glean Platform
Ranking in AI Customer Support
5th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Indexing and Search (2nd), Search as a Service (3rd), AI Agent Builders (4th), AI Software Development (10th)
Gupshup
Ranking in AI Customer Support
4th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (6th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of July 2026, in the AI Customer Support category, the mindshare of Glean Platform is 1.2%. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Glean Platform1.2%
Other97.8%
AI Customer Support
 

Featured Reviews

Ananya Bl - PeerSpot reviewer
Data Analyst at Capgemini
Daily orchestration of complex ai workflows has boosted my research and automation capabilities
Orchestration primarily decides which agent handles which part of a task and manages errors, retries, and complete state while maintaining the workflow effectively. On the orchestration side, branching, looping, and human approvals support non-linear workflows in production environments with real-time access. Through refined and improved prompts, this helps in closing the loop with actual users. One unique feature that stood out is that every step in the workflow can pause or recover from failures. Instead of finishing the entire agent in one go, this approach is interesting because if there is a minor change in a previously completed step regarding the state, I can re-edit and restart from the beginning. This is truly impressive.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Glean Platform has positively impacted our organization, especially in terms of productivity for both us and our customers."
"When I searched for internal information spread across different systems, Glean Platform did centralize and retrieve that data for me effectively, giving me eighty percent accuracy."
"Since I have joined, I have built around ninety agents with Glean Platform, and it has saved our organization around twenty-seven hours a week for each user, and it has also positively impacted our ARR."
"Glean Platform has increased productivity by at least one hundred hours per week for my organization."
"The best features Glean Platform offers include the ability to create my own agents, for example, I created a self-service agent for my stakeholders, so rather than email me, I sent them a link to an agent where the agent asks them questions and drills down to exactly what they need, and then I get a qualified response from them."
"Life became so easy when we started using Glean Platform."
"Productivity has really skyrocketed."
"Glean Platform offers excellent user interface design and integration capabilities with other platforms."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
 

Cons

"My experience with pricing, setup cost, and licensing is that the licenses were expensive, and it was hard to convince the company to adopt based on that."
"Sometimes Glean Platform gets slowed down."
"There are multiple ways in which Glean Platform can be improved."
"I tried pulling in an architecture diagram of a workflow, and it pulled in some other image instead."
"In workflow agents, I would prefer that we do not use AI in every step and instead we have a toggle button or something which can configure whether AI should be used in this specific search field or not, or in this specific node or not, because currently it's using AI in all nodes which sometimes messes up the output."
"My experience with pricing, setup cost, and licensing for Glean Platform reveals limited options, and I wish there was more customization available."
"Also, the latency that the platform offers is a little high right now; what I have noticed is that on a particular query, the user has to wait a long time in order to get responses."
"I chose seven out of ten because if I could upload PDFs and have them analyzed, or have it integrate with my Gmail and help me go through my emails, that would be very useful, but I do not think it does that."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup could be improved by adding more selection of templates."
"If I suggest an improvement, I would desire to see deeper analytics."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
13%
Outsourcing Company
9%
Marketing Services Firm
5%
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise9
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Glean Platform?
My experience with pricing, setup cost, and licensing for Glean Platform reveals limited options, and I wish there was more customization available.
What needs improvement with Glean Platform?
I would appreciate a change to the color scheme of Glean Platform as a needed improvement, even if it is something small or minor.
What is your primary use case for Glean Platform?
My main use case for Glean Platform is general use at an introductory level.
What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
 

Also Known As

Glean Work AI Platform
No data available
 

Overview

Find out what your peers are saying about Glean Platform vs. Gupshup and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.