Freshsales vs HubSpot Sales Hub comparison

Freshworks and HubSpot are both solutions in the CRM category. Freshworks is ranked #20 with an average rating of 8.7, while HubSpot is ranked #7 with an average rating of 8.5. Freshworks holds a 1.1% mindshare in CRM, compared to HubSpot’s 1.0% mindshare. Additionally, 100% of Freshworks users are willing to recommend the solution, compared to 86% of HubSpot users who would recommend it.

Freshsales

Read 8 Freshsales reviews

2,744 Views
2,250 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 23 HubSpot Sales Hub reviews

2,542 Views
2,237 Comparison Views

86% willing to recommend

Freshsales

HubSpot Sales Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Freshsales and HubSpot Sales Hub are competing in the sales CRM solutions category. Freshsales tends to have an edge in terms of pricing and support satisfaction, whereas HubSpot Sales Hub is more feature-rich, presenting a potentially valuable investment.

Features: Freshsales offers features like lead management, AI-based scoring capabilities, and an integrated phone system. HubSpot Sales Hub boasts marketing automation, advanced analytics, and seamless integration with other HubSpot tools, making it more comprehensive.

Room for Improvement: Freshsales could enhance its scalability for larger enterprises and improve its feature set to compete better with more robust solutions. HubSpot Sales Hub can work on simplifying its interface and reducing the overwhelming number of options which can complicate user experience. Increasing cost-effectiveness and making certain integrations smoother would also benefit HubSpot Sales Hub.

Ease of Deployment and Customer Service: Freshsales provides a simplified deployment process with responsive customer service that enables quick adoption. HubSpot Sales Hub offers extensive deployment resources, including community forums, but its comprehensive support options can be overwhelming.

Pricing and ROI: Freshsales offers cost-effective pricing models that facilitate substantial ROI values, suiting smaller businesses well. HubSpot Sales Hub, though pricier, justifies its cost with potential higher ROI derived from its enhanced features and greater scalability, appealing to those seeking advanced capabilities.

To learn more, read our detailed Freshsales vs. HubSpot Sales Hub Report (Updated: April 2026).

Buyer's Guide

Freshsales vs. HubSpot Sales Hub

April 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Freshsales

Ranking in CRM

20th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Opportunity Management (10th), Sales Force Automation (8th)

HubSpot Sales Hub

Ranking in CRM

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

AI Sales & Marketing (3rd)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.0% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot Sales Hub	1.0%
Freshsales	1.1%
Other	97.9%

CRM

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Automation has boosted sales efficiency and improves follow-ups across multiple customer segments

The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.

Read full review

Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Freshsales is user-friendly, scalable and stable."

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

"I like Freshsales because it's integrated with Shopify which we use to host our website."

"The solution is a low-cost CRM product compared to other CRM alternatives."

"To conclude, the productivity and automation features are the most useful."

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."

"Freshsales is user-friendly, scalable and stable."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

More Freshsales pros

"The solution is very straightforward to utilize."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"HubSpot Sales Hub is the backbone of our go-to-market build, and from a day-to-day perspective, it is our source of truth and our system of record for all things sales and marketing and customer success at this point."

"The ability to make calls from the system free of charge is valuable."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."

"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."

More HubSpot Sales Hub pros

Cons

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"It lacks customizability for complex and larger use cases."

"The solution needs to improve the user experience and leads capture."

"The reporting for this solution across all their products could be improved."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution."

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

"We can use only one domain in the basic package."

More Freshsales cons

"The solution is good, but it could be more straightforward."

"The solution should have more integration options."

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations."

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

"The solution is good, but it could be more straightforward."

"The initial setup process is not very complicated."

More HubSpot Sales Hub cons

Pricing and Cost Advice

"The tool is not that expensive."

"The basic price is affordable. The add ons are expensive."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"Freshsales is an economical product."

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The tool's licensing offers value."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"We have to pay for licenses. They are not expensive."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"The solution is very affordable from the perspective of the features."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

18%

Construction Company

16%

Outsourcing Company

Computer Software Company

Construction Company

12%

University

12%

Financial Services Firm

12%

Comms Service Provider

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	2
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	4
Large Enterprise	3

Questions from the Community

What needs improvement with Freshsales?

The product is up to the mark and everything we need right now.

See all answers

What is your primary use case for Freshsales?

Freshsales is our CRM tool and CRM platform. Whenever we want to sell a product to a customer or when they inquire on any promotion site, we get the customer details over Freshsales, and based on t...

See all answers

What advice do you have for others considering Freshsales?

Freshsales is a must-go product if you are considering a low budget and highly scalable product. I would rate this review as a nine.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

See all answers

What needs improvement with HubSpot Sales Hub?

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...

See all answers

What is your primary use case for HubSpot Sales Hub?

My usual use cases for HubSpot Sales Hub are the sales process and email automation.

See all answers

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Product Reports

Buyer's Guide

Freshsales

May 2026

Download Freshsales product report

Buyer's Guide

HubSpot Sales Hub

May 2026

Download HubSpot Sales Hub product report

Overview

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

HubSpot Sales Hub is a powerful CRM platform that enhances sales operations with features like pipeline management and customer journey mapping, while offering seamless integration and automation.

HubSpot Sales Hub provides a comprehensive suite of tools designed to optimize sales processes. Its intuitive interface supports efficient task completion through features like easy call functionality and customization options. The platform excels in email tracking and custom reporting, aiding in accurate sales forecasting. Integration capabilities enhance organizational visibility, while automation streamlines workflows. Despite its strengths, users seek improvements in lead capture accuracy, automation complexities, and customization flexibility, alongside more robust reporting and AI-driven analytics.

What are the key features of HubSpot Sales Hub?

Pipeline Management: Streamlines tracking and management of sales pipelines.
Customer Journey Mapping: Visualizes and enhances customer interactions.
Seamless Integration: Connects effortlessly with other systems for improved organization.
Automation Capabilities: Automates routine tasks, enhancing productivity.
Email Tracking: Offers insights into customer engagement through email monitoring.
Custom Reporting: Facilitates better decision-making with tailored reports.

What benefits or ROI should be expected?

Improved Forecasting: Accurate reporting enhances sales predictions.
Enhanced Visibility: Integration and automation boost operational insight.
Task Efficiency: Intuitive features streamline workflow management.
Sales Cycle Management: Flexibility supports diverse sales strategies.

HubSpot Sales Hub is widely implemented across industries for tasks like opportunity management and sales lifecycle tracking. It assists in proposal generation, lead management, and marketing campaigns, positioning it as a critical tool for sales and marketing teams aiming to improve workflow and customer relationships.

HubSpot

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

Freshsales vs. HubSpot Sales Hub

April 2026

Free Report: Freshsales vs. HubSpot Sales Hub

Find out what your peers are saying about Freshsales vs. HubSpot Sales Hub and other solutions. Updated: April 2026.

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