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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
13th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of April 2026, in the Data Quality category, the mindshare of Experian Data Quality is 3.8%, up from 1.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.3%, down from 19.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.3%
Experian Data Quality3.8%
Other86.9%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"It is excellent for data profiling."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"The customer service was very good."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"The out-of-the-box features and standard profiling options provide quick visibility of the data within minutes, which facilitates discussions with the business."
"The scalability is very high."
"So far, we have been pleased with its capabilities."
"Informatica comes with a predefined data model which is the way in which you enrich your products, acting not only as master data but also as a product enrichment tool, providing flexibility with an undefined number of attributes that define a product and the ability to plug it in with any e-commerce website."
"Most of our customers were using excel and email-based communication for data access, and these new-age solutions improve efficiency ten times or more."
"Informatica Intelligent Cloud Services offers a wide variety of services, including Cloud Data Integration, which is akin to a replica of PowerCenter on the cloud. I particularly like the mass ingestion service."
"I like the connectivity and richness of features for the technical team, the maturity of the product, and that it had a cloud version. There is Informatica Cloud, and it is part of the Informatica Cloud platform."
"The most valuable feature is data discovery; this is the most exciting feature for all of the banks."
 

Cons

"It is way, way over-priced in my opinion."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The only thing that I can imagine that might be improved is how the available transactions verify addresses used. These transactions have a valid end date and must be used within the agreed timeframe."
"The ability of the product to leverage the power of big data could be improved."
"The initial setup is very, very difficult."
"I think they should work really hard on UI."
"This solution is hard to set up and its interface is not user-friendly. It's also not as stable, and the technical support takes a lot of time to solve simple problems."
"I can't say the user interface is useless, but people don't use it because they find it cumbersome."
"The major area of improvement is its GUI front end."
"The current features are a bit complicated, and we need to write big scripts and test."
 

Pricing and Cost Advice

Information not available
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The price is high, but the competitors are even higher, like Collibra."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"I have heard from customers that the product comes with a huge license cost."
"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."
"It's a very expensive solution"
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"Informatica is very expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Retailer
10%
University
8%
Financial Services Firm
14%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: April 2026.
889,955 professionals have used our research since 2012.