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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
14th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (2nd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of June 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.0%, up from 1.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.5%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.5%
Experian Data Quality4.0%
Other86.5%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The customer service was very good."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"It is excellent for data profiling."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"The Informatica MDM tool provided a very robust and cost effective solution to implement a single view of physicians."
"The features that I have found most valuable are, first of all, that it comes as part of this whole bundle of Informatica tools. So if you've been implementing Informatica MDM across a business, you'd often find it comes with it. It's been thrown in as a sweetener. The adoption of it is often the challenge because as part of your MDM project, governance is seen as something beyond the MDM and is often restrictive. So this tool actually, for the first time, when you talk to data governance teams, gives a holistic view of what a data governance team can do with this tool."
"The way that the solution scans is very useful."
"Overall product management, flexibility, intuitiveness and governance."
"The solution's technical support is pretty good, especially since the turnaround time is good."
"The most valuable feature is the rule specification."
"This solution allows you to easily access and make use of information that you have in your on-premises environment."
"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
 

Cons

"The online training is very useful but needs expanding and updating – it has loads of potential."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"It is way, way over-priced in my opinion."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"Interoperability is one area where EDC has room for improvement."
"If I wanted to improve something, it would be the way we import or the way we design the policies."
"UI application performance was quite disappointing until v9.0.x, but with 9.5 and later versions, they have facelifted the UI."
"I can't say the user interface is useless, but people don't use it because they find it cumbersome."
"There's definitely room for improvement in terms of user-friendliness. One example is that you can't search for jobs directly by file name. You can only search by job name. So, if you want to find a job that works with a specific file, you have to go through each job individually to find the right one. So, I'd like to see a faster search, one where I can search directly by file name."
"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"Some functionalities can be a challenge in the cloud."
 

Pricing and Cost Advice

Information not available
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"Informatica Axon is expensive."
"Its pricing model can be improved."
"Informatica is very expensive."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"The solution is very expensive."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Retailer
10%
University
7%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2026.
900,125 professionals have used our research since 2012.