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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
14th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (7th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of August 2026, in the Data Quality category, the mindshare of Experian Data Quality is 3.9%, up from 2.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.7%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.7%
Experian Data Quality3.9%
Other86.4%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"It is excellent for data profiling."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"The customer service was very good."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"Informatica comes with a predefined data model which is the way in which you enrich your products, acting not only as master data but also as a product enrichment tool, providing flexibility with an undefined number of attributes that define a product and the ability to plug it in with any e-commerce website."
"I used IBM InfoSphere before but Informatica is much, much better; gold standard."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"What I do appreciate about the cloud is the transparent update cycles with minimal downtime, all managed within the cloud environment, which definitely provides a better user experience."
"The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."
"So far, we have been pleased with its capabilities."
"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
"The scalability is very high."
 

Cons

"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"It is way, way over-priced in my opinion."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"This solution is hard to set up and its interface is not user-friendly. It's also not as stable, and the technical support takes a lot of time to solve simple problems."
"Their support should be improved. We have had some trouble with their support from time to time."
"Informatica MDM has a complex user interface, which could be improved."
"The tool is quite good overall, but sometimes the number of modules can be overwhelming. If the development interface could be optimized to have fewer modules, it would be greatly beneficial."
"The job scheduler needs improvement."
"In terms of what could be improved, they need to create a rules repository."
"There is no doubt that it is very expensive, but the brand value comes at a cost."
"Cost-wise, it could be better."
 

Pricing and Cost Advice

Information not available
"In terms of the licensing for Informatica Intelligent Cloud Services, we had the option of paying based on the number of users and paying based on the volume of data, and we went with the data volume licensing option. Informatica Intelligent Cloud Services isn't as expensive as CIG. The pricing for it is okay, so I'm rating it a four out of five in terms of pricing. We did use the email verification and address validation services which weren't part of the contract, so we had to pay additional fees for those services."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"The licenses attached to the solution are highly priced."
"Informatica MDM's price could be lower."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
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Top Industries

By visitors reading reviews
Retailer
13%
Financial Services Firm
10%
Manufacturing Company
9%
Construction Company
7%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
9%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: August 2026.
910,409 professionals have used our research since 2012.