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Everpure FlashBlade vs VMware Software Defined Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
227
Ranking in other categories
All-Flash Storage (3rd)
Everpure FlashBlade
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
All-Flash Storage (10th), Software Defined Storage (SDS) (9th), File and Object Storage (8th)
VMware Software Defined Sto...
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Software Defined Storage (SDS) (14th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
Mohammad Jundiah - PeerSpot reviewer
Solutions Architect at QDS
Data security and performance excel but integration and licensing need improvement
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery.  Additionally, I worked with VMware Software Defined Storage both internally and with partners to consolidate servers into one solution The most valuable features of VMware Software…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We only have storage provisioning, so the provisioning feature is good. The compression and deduplication are good."
"It releases those to new teams within minutes at a very small storage cost amount."
"We clearly have seen the difference between having storage on Dell EMC or NetApp versus what we have now on Pure Storage, and the investment was a clear win for us."
"The product cheaper compared to other solutions concerning the technology that they are using."
"From the performance that I've seen, the simplicity of how to use it, the responsiveness, and customer experience, it is one of the best companies that I have worked with so far."
"The deduplication and compression meet all of our system requirements."
"We have seen a good reduction in the amount of total storage space that we're using because of the deduplication."
"Pure is simple to set up and manage on a day-to-day basis."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"The number one aspect of FlashBlade is performance; the ability to move large amounts of data through a training array is pretty much unparalleled, and the scalability has been great."
"The initial setup is pretty quick."
"The fact that the solution is extremely stable and it works really great each dollar spent on this solution is worth it."
"The most valuable feature of this solution is performance."
"It's very easy-to-use."
"It uses the same platform for connectivity so integration is seamless."
"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."
"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."
"The single management panel is the main feature that is wonderful for the customer."
"VMware Software Defined Storage gives higher availability against data corruption."
"The product is user-friendly from an administrative standpoint and very easy to use."
"The technical support is awesome."
"The solution is simple to configure and provides good performance and less footprint."
"The most valuable features of the solution are that it is easy to deploy and the support is really good."
"The best part of the solution is that you can actually scale up to a large number of operating systems without the requirement of additional hardware, which is the biggest advantage."
 

Cons

"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"The backend of this solution utilizes an Active/Passive architecture, rather than an Active/Active architecture, which is a disadvantage, when compared to some of its competitors. Its storage capacity should be expanded in the next release."
"In the next release, I would like to see file-level encryption."
"The interface lacks the same level of control as some other arrays I've used."
"Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively."
"They should work on their upgrades, they're not smooth."
"We do have an issue with the vCenter integration. Pure Storage says it has a lot of free space, but vCenter says its completely full. This is because their dedupes are saved as space, but Vcenter still detects the disk as completely full. So, we do have an issue with that."
"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"In terms of technical support, the experience has been mixed. The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years."
"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."
"I have not seen ROI."
"The documentational aspect of FlashBlade needs improvement."
"The Pure Storage Orchestrator is our biggest pain point at the moment."
"The solution is expensive."
"I would like to see the licensing fees improved as well as the price per terabytes."
"The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top."
"VMware Software Defined Storage should include a shared database on a standard version."
"Simplifying the licensing model and making it cheaper would improve the solution."
"The solution has some limitations in terms of replication to remote sites or cloud infrastructure, which need improvement."
"It's easy to scale and expand but the main catch is the cost. It's expensive."
"The license model of the product is an area of concern where improvements are required."
"The cost of the product is where an improvement could be made. It's generally very expensive and requires a lot of architecture that needs to be designed according to specific situations."
"The performance is not as good as some competing products and reporting can be improved."
"There is room for more integrations and plugins into more storages."
 

Pricing and Cost Advice

"It's priced higher than the market."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"We feel that the pricing is fair and the licensing process was easy for both."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"No storage device is cheap, but Pure Storage is fairly priced and offers what you pay for. You get all the licenses in the future when you purchase a license."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"We used a reseller for the purchase."
"Our customers have seen a reduction in TCO."
"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."
"The price of this solution could be made more affordable."
"I feel that the price could always be lowered."
"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"I understand that it is competitively priced compared to other brands."
"The solution is very expensive."
"I believe there is a yearly licensing fee of around $2000 - $5000. I don't think there are additional costs above that but it depends on the type of infrastructure you're booting."
"A single socket costs you around US $6,000 for three years. At a minimum, you have a three load cluster for a medium or enterprise-scale company. It can get quite expensive because you're likely to need four to six sockets on the other side. It comes to around $30,000."
"VMware Software Defined Storage is a slightly expensive solution."
"The product is quite expensive and is among the most expensive for this type of solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
11%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business69
Midsize Enterprise37
Large Enterprise157
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise22
By reviewers
Company SizeCount
Small Business3
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What needs improvement with Pure Storage FlashArray?
I do not have any improvements at the moment; I like how it is. I have nothing to add about needed improvements.
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
What is your primary use case for Pure Storage FlashBlade?
Currently, we are mostly using Pure Storage FlashBlade E, as it's the latest product that we bought, while we had a F...
What is your experience regarding pricing and costs for VMware Software Defined Storage?
The price of VMware Software Defined Storage is on the pricey side, rated four out of five in cost. There is room for...
What needs improvement with VMware Software Defined Storage?
There is room for more integrations and plugins into more storages. More automation, such as using Playbook on Ansibl...
What is your primary use case for VMware Software Defined Storage?
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery. Ad...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
VMware SDS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Helse Nord, Sky
Find out what your peers are saying about Everpure FlashBlade vs. VMware Software Defined Storage and other solutions. Updated: April 2026.
896,803 professionals have used our research since 2012.