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Everpure FlashBlade vs VMware Software Defined Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (2nd)
Everpure FlashBlade
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
All-Flash Storage (8th), Software Defined Storage (SDS) (7th), File and Object Storage (4th)
VMware Software Defined Sto...
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Software Defined Storage (SDS) (14th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
MikaelHellström - PeerSpot reviewer
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
Mohammad Jundiah - PeerSpot reviewer
Solutions Architect at QDS
Data security and performance excel but integration and licensing need improvement
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery.  Additionally, I worked with VMware Software Defined Storage both internally and with partners to consolidate servers into one solution The most valuable features of VMware Software…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It gives us capacity planning."
"Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a ten out of ten."
"We have looked at all of the platforms, and to see what Pure was able to do within a PoC environment meant that we never turned back our PoC environment."
"The most valuable feature is it never goes down. We can expand and create volumes."
"It is simple, powerful, and a beautiful solution."
"Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."
"We have tons of capacity on it."
"As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
"Its SSD to storage is its most valuable feature. It helps simplify our storage, because the user interface is very simple and the installation is easy."
"The solution provides many controllers; more controllers lead to higher performance, and it is a unique feature provided by the product that other tools do not have."
"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."
"It is very easy to use, and it is very fast."
"I would rate Pure Storage FlashBlade a ten out of ten."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"The onboarding and integrated monitoring tools are pretty good."
"The most valuable features are the Metro clustering, and disaster recovery."
"The most valuable features of VMware Software Defined Storage are scalability, high availability, and performance."
"The solution is simple to configure and provides good performance and less footprint."
"The best part of the solution is that you can actually scale up to a large number of operating systems without the requirement of additional hardware, which is the biggest advantage."
"VMware Software Defined Storage gives higher availability against data corruption."
"The single management panel is the main feature that is wonderful for the customer."
"The most valuable features of the solution are that it is easy to deploy and the support is really good."
"The product is user-friendly from an administrative standpoint and very easy to use."
"The technical support is awesome."
 

Cons

"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"The file functionality could be better."
"We haven't seen ROI yet."
"The initial setup of the product is complex."
"The price of Pure Storage FlashArray could be better."
"It would be good to have metrics of the box's performance so we can see what it delivers, but currently, I can't see what it's actually doing."
"I would like to see more cloud integration."
"We haven't seen ROI."
"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."
"In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade, allowing for synchronized data between both platforms."
"I would also like to see better support for CIFS workloads."
"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."
"The price of this solution could be made more affordable."
"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."
"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"The solution has some limitations in terms of replication to remote sites or cloud infrastructure, which need improvement."
"The license model of the product is an area of concern where improvements are required."
"VMware Software Defined Storage should include a shared database on a standard version."
"Simplifying the licensing model and making it cheaper would improve the solution."
"It doesn't have the ability to be deployed on any kind of hardware and network connectors."
"There is room for more integrations and plugins into more storages."
"The cost of the product is where an improvement could be made. It's generally very expensive and requires a lot of architecture that needs to be designed according to specific situations."
"The performance is not as good as some competing products and reporting can be improved."
 

Pricing and Cost Advice

"It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"It is cheaper than NetApp."
"There are no fees for licensing. The hardware is paid for only once."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"We have seen a reduction in TCO."
"The price is a little high."
"Licensing fees are paid yearly."
"The price of this solution could be made more affordable."
"The pricing is relatively expensive due to the FlashBlade technology. However, for companies needing quick and reliable data access, the cost is justified."
"I understand that it is competitively priced compared to other brands."
"We used a reseller for the purchase."
"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."
"The product is very expensive."
"I believe there is a yearly licensing fee of around $2000 - $5000. I don't think there are additional costs above that but it depends on the type of infrastructure you're booting."
"The product is quite expensive and is among the most expensive for this type of solution."
"VMware Software Defined Storage is a slightly expensive solution."
"A single socket costs you around US $6,000 for three years. At a minimum, you have a three load cluster for a medium or enterprise-scale company. It can get quite expensive because you're likely to need four to six sockets on the other side. It comes to around $30,000."
"The solution is very expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Computer Software Company
18%
Financial Services Firm
16%
Manufacturing Company
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Small Business3
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working on ...
What is your experience regarding pricing and costs for VMware Software Defined Storage?
The price of VMware Software Defined Storage is on the pricey side, rated four out of five in cost. There is room for...
What needs improvement with VMware Software Defined Storage?
There is room for more integrations and plugins into more storages. More automation, such as using Playbook on Ansibl...
What is your primary use case for VMware Software Defined Storage?
I used Nutanix for its hyper-converged infrastructure capabilities and VMware Site Recovery for disaster recovery. Ad...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
VMware SDS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Helse Nord, Sky
Find out what your peers are saying about Everpure FlashBlade vs. VMware Software Defined Storage and other solutions. Updated: June 2026.
904,973 professionals have used our research since 2012.