Domo vs Unifi comparison

Domo and Unifi Software are both solutions in the Data Integration category. Domo is ranked #40 with an average rating of 7.3, while Unifi Software is ranked #57. Domo holds a 0.6% mindshare in DI, compared to Unifi Software’s 0.3% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 100% of Unifi Software users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
266 Comparison Views

82% willing to recommend

Unifi

Read 2 Unifi reviews

555 Views
305 Comparison Views

100% willing to recommend

Domo

Unifi

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Executive SummaryUpdated on Dec 19, 2024

Domo and Unifi compete in business intelligence and data management. Domo has an advantage with its features and ease of deployment, while Unifi offers better pricing and ROI benefits.

Features: Domo provides extensive analytics tools, real-time data visualizations, and excels in creating dashboards and infographics. Unifi focuses on data governance, in-depth data integration, and suits businesses needing complex data management solutions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment model offers efficient onboarding and responsive customer service for a seamless setup. Unifi's cloud-based solutions involve a more complex deployment process, especially in intricate data environments, with customer support requiring a more technical understanding.

Pricing and ROI: Domo has a higher initial setup cost but delivers substantial ROI over time due to its robust analytics. Unifi's competitive pricing appeals to budget-conscious organizations, with ROI dependent on the complexity of data operations and specific value derived from its features.

To learn more, read our detailed Domo vs. Unifi Report (Updated: July 2025).

Buyer's Guide

Domo vs. Unifi

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

40th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (13th), Business Performance Management (13th), Reporting (10th), Data Visualization (10th)

Unifi

Ranking in Data Integration

57th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Governance (46th), Data Preparation Tools (10th)

Mindshare comparison

As of August 2025, in the Data Integration category, the mindshare of Domo is 0.6%, up from 0.1% compared to the previous year. The mindshare of Unifi is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Doug Isabelle

Owner at Doc-IT

Good management and pricing but not great for enterprise environments

In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has the best GUI. And it already has an ETL tool embedded in it..."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"Domo's real-time insights and customizable alerts are one of their better features."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

More Domo pros

"The controller makes it easy to control everything from one platform. The management is easy."

"It's easy to manage and support the user, our guests, and our customers if they have a problem."

Cons

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."

"There's a learning curve before you can get used to the solution."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"Data integration is okay, but not the best."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."

More Domo cons

"It's stable, but it depends on the office and location."

"There are issues with certain Apple devices."

Pricing and Cost Advice

"I think it is reasonable."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The pricing differs from customer to customer, depending on the package."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"For about 100 users our cost is $95,800."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The solution is expensive compared to one of its competitors."

More Domo pricing and cost advice

"There is no license. The solution is free."

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

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What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

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What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

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Comparisons

Tableau Enterprise vs Domo

Compared 35% of the time

Microsoft Power BI vs Domo

Compared 34% of the time

Palantir Foundry vs Domo

Compared 5% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

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MuleSoft Anypoint Platform vs Unifi

Compared 58% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Unifi

Compared 42% of the time

More Unifi Competitors

Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

Data Integration

August 2025

Download Unifi product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

The Unifi Data Platform breaks down the barriers of operational data silos and democratizes information across the enterprise. At the heart of the platform is a comprehensive suite of self-service data discovery and preparation tools to empower business users. Employing machine learning and artificial intelligence technologies, and optimized for the cloud, Unifi predicts what the business user wants to visualize and then connects the resulting data natively to the BI tool for fast, accurate results.

Unifi Software

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.

Buyer's Guide

Domo vs. Unifi

July 2025

Free Report: Domo vs. Unifi

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