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Domo vs Unifi comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
17th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th), Data Visualization (8th)
Unifi
Ranking in Data Integration
62nd
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Governance (40th), Data Preparation Tools (9th)
 

Mindshare comparison

As of October 2026, in the Data Integration category, the mindshare of Domo is 0.7%, down from 0.7% compared to the previous year. The mindshare of Unifi is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Domo0.7%
Unifi0.8%
Other98.5%
Data Integration
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is quite good."
"Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI."
"With Domo, we can do everything in one place; we don't need a separate database, we can do ETL and the visualization in one location, it is completely cloud-based, and since we are a healthcare provider, we chose the secure PSI-certified instance of the public cloud."
"Once the data source has been uploaded to Domo, making graphs is quite easy."
"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"Over the last year we have saved about half of the amount of the subscription, it has reduced our costs more than we expected, it has saved us manpower, money, and made things more efficient."
"We have absolutely seen return on our investment."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."
"I would like to see more dashboard creation options."
"It is expensive."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"One of the areas where we've had frustrations with Domo is the aesthetics."
"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"Domo is slightly costly but it's much cheaper than some."
"It is on the pricier end."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"I think it is reasonable."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
11%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
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Comparisons

 

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Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Domo vs. Unifi and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.