Domo vs Unifi comparison

Domo and Unifi Software are both solutions in the Data Integration category. Domo is ranked #14 with an average rating of 7.9, while Unifi Software is ranked #57. Domo holds a 0.7% mindshare in DI, compared to Unifi Software’s 0.7% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Unifi Software users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
578 Comparison Views

85% willing to recommend

Unifi

Read 2 Unifi reviews

1,116 Views
614 Comparison Views

100% willing to recommend

Domo

Unifi

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Executive SummaryUpdated on Dec 19, 2024

Domo and Unifi compete in business intelligence and data management. Domo has an advantage with its features and ease of deployment, while Unifi offers better pricing and ROI benefits.

Features: Domo provides extensive analytics tools, real-time data visualizations, and excels in creating dashboards and infographics. Unifi focuses on data governance, in-depth data integration, and suits businesses needing complex data management solutions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment model offers efficient onboarding and responsive customer service for a seamless setup. Unifi's cloud-based solutions involve a more complex deployment process, especially in intricate data environments, with customer support requiring a more technical understanding.

Pricing and ROI: Domo has a higher initial setup cost but delivers substantial ROI over time due to its robust analytics. Unifi's competitive pricing appeals to budget-conscious organizations, with ROI dependent on the complexity of data operations and specific value derived from its features.

To learn more, read our detailed Domo vs. Unifi Report (Updated: December 2025).

Buyer's Guide

Domo vs. Unifi

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

14th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (3rd), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

Unifi

Ranking in Data Integration

57th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Governance (40th), Data Preparation Tools (7th)

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.3% compared to the previous year. The mindshare of Unifi is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Domo	0.7%
Unifi	0.7%
Other	98.6%

Data Integration

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Doug Isabelle

Owner at Doc-IT

Good management and pricing but not great for enterprise environments

In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We find the ease of using the solution valuable."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

"The dashboard is the most valuable feature and allows for customization to create and share reports."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"The pipeline features and data ingestions in Domo are quite good."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

More Domo pros

"It's easy to manage and support the user, our guests, and our customers if they have a problem."

"The controller makes it easy to control everything from one platform. The management is easy."

Cons

"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."

"I would like to see better data intake."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"There's a learning curve before you can get used to the solution."

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

More Domo cons

"It's stable, but it depends on the office and location."

"There are issues with certain Apple devices."

Pricing and Cost Advice

"It is on the pricier end."

"Domo is slightly costly but it's much cheaper than some."

"The pricing differs from customer to customer, depending on the package."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"For about 100 users our cost is $95,800."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pricing and cost advice

"There is no license. The solution is free."

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

Retailer

12%

Comms Service Provider

10%

Financial Services Firm

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

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What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

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What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Comparisons

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Compared 30% of the time

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Compared 28% of the time

QlikView vs Domo

Compared 3% of the time

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Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

Data Integration

January 2026

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Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

The Unifi Data Platform breaks down the barriers of operational data silos and democratizes information across the enterprise. At the heart of the platform is a comprehensive suite of self-service data discovery and preparation tools to empower business users. Employing machine learning and artificial intelligence technologies, and optimized for the cloud, Unifi predicts what the business user wants to visualize and then connects the resulting data natively to the BI tool for fast, accurate results.

Unifi Software

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.

Buyer's Guide

Domo vs. Unifi

December 2025

Free Report: Domo vs. Unifi

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