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Domo vs Qlik Analytics Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Visualization
10th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
38
Ranking in other categories
Data Integration (40th), BI (Business Intelligence) Tools (13th), Business Performance Management (13th), Reporting (10th)
Qlik Analytics Platform
Ranking in Data Visualization
20th
Average Rating
8.4
Reviews Sentiment
7.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Data Visualization category, the mindshare of Domo is 9.4%, down from 11.4% compared to the previous year. The mindshare of Qlik Analytics Platform is 1.1%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Featured Reviews

Sumit  Chakraborty - PeerSpot reviewer
Fast installation, reliable, with proven results for small to mid-size companies
The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.
FerranGarcia - PeerSpot reviewer
Offers a user-friendly interface and a variety of data visualization tools
My advice to new users considering Qlik Analytics Platform is to carefully assess their data project needs. While Qlik is a solid on-premises platform, the trend in the industry is moving toward cloud-based data solutions, including data warehousing and integration. Cloud data warehouses are often more modern, feature-rich, and scalable. If you are planning to create a new data warehouse in the cloud, it might make sense to also opt for cloud-native integration tools. The tech world is shifting towards cloud-native solutions, which better match the direction most global data projects are heading. Overall, I would rate Qlik Analytics Platform as a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"The solution is highly stable."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"It has the best GUI. And it already has an ETL tool embedded in it..."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"Qlik offers you all the features needed to extract the raw data from the source systems including an ETL layer to transform the data and to connect the multiple data sources into one data model, easy data sharing, security and scaling features, dashboards, and report functionality to share your data with your end-users."
"Reporting is a valuable feature of the solution."
"The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability."
"It is a great platform for third party extensions, has an open API, and there are no black boxes."
 

Cons

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."
"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."
"It is expensive."
"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."
"One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows."
"More freedom for custom visuals and dashboard creation would be an improvement."
"The user experience needs to be improved."
"It would be great if decentralized teams would have more features to manage the metadata on the dashboards, setup the specific user access rights and rules to govern incoming and outgoing data sets from/to other teams, and more features to separate the different data process layers (e.g. extraction, transformation [data quality, business rules])."
 

Pricing and Cost Advice

"The pricing differs from customer to customer, depending on the package."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"I think it is reasonable."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"Domo is slightly costly but it's much cheaper than some."
"For about 100 users our cost is $95,800."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"It is the most expensive tool."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Financial Services Firm
17%
Healthcare Company
9%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What do you like most about Qlik Analytics Platform?
The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability.
What needs improvement with Qlik Analytics Platform?
One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows. While it excels in real-time replication, it lacks robust...
What advice do you have for others considering Qlik Analytics Platform?
My advice to new users considering Qlik Analytics Platform is to carefully assess their data project needs. While Qlik is a solid on-premises platform, the trend in the industry is moving toward cl...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Corporater
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