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Domo vs Qlik Analytics Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Visualization
13th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
37
Ranking in other categories
Data Integration (47th), BI (Business Intelligence) Tools (14th), Business Performance Management (15th), Reporting (12th)
Qlik Analytics Platform
Ranking in Data Visualization
22nd
Average Rating
8.4
Reviews Sentiment
7.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Data Visualization category, the mindshare of Domo is 10.8%, up from 10.2% compared to the previous year. The mindshare of Qlik Analytics Platform is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Featured Reviews

James John Wilson - PeerSpot reviewer
Robust, powerful, and easy to use
There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.
Carlos-Mejia - PeerSpot reviewer
An easy-to-deploy solution with a variety of use cases and excellent reporting features
The initial setup is quite simple. The setup and integration with the customers can be done fast. The deployment method depends on the industry. It can be deployed on-premises and on the cloud. Banking customers request to have the product deployed on-premise. We have around 50% of the product on-premise and 50% on the cloud.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The dashboard is the most valuable feature and allows for customization to create and share reports."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."
"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."
"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"It is a great platform for third party extensions, has an open API, and there are no black boxes."
"The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability."
"Qlik offers you all the features needed to extract the raw data from the source systems including an ETL layer to transform the data and to connect the multiple data sources into one data model, easy data sharing, security and scaling features, dashboards, and report functionality to share your data with your end-users."
"Reporting is a valuable feature of the solution."
 

Cons

"I would like to see more dashboard creation options."
"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."
"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"More freedom for custom visuals and dashboard creation would be an improvement."
"It would be great if decentralized teams would have more features to manage the metadata on the dashboards, setup the specific user access rights and rules to govern incoming and outgoing data sets from/to other teams, and more features to separate the different data process layers (e.g. extraction, transformation [data quality, business rules])."
"One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows."
"The user experience needs to be improved."
 

Pricing and Cost Advice

"It is on the pricier end."
"For about 100 users our cost is $95,800."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"Domo is slightly costly but it's much cheaper than some."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"I think it is reasonable."
"The pricing differs from customer to customer, depending on the package."
"It is the most expensive tool."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
University
11%
Manufacturing Company
8%
Financial Services Firm
8%
Financial Services Firm
20%
Healthcare Company
10%
Government
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...
What do you like most about Qlik Analytics Platform?
The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability.
What is your experience regarding pricing and costs for Qlik Analytics Platform?
Upfront seems to be the most expensive tool. But when we talk about TCO, then the pricing rate change as this is one "all-inclusive tool" and does not need to add other services/elements to complet...
What needs improvement with Qlik Analytics Platform?
One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows. While it excels in real-time replication, it lacks robust...
 

Comparisons

 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Corporater
Find out what your peers are saying about Domo vs. Qlik Analytics Platform and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.