Domo vs Looker Studio vs Microsoft Power BI comparison

Domo and Google are both solutions in the Reporting category. Domo is ranked #10 with an average rating of 7.3, while Google is ranked #9 with an average rating of 7.9. Domo holds a 10.5% mindshare in RT, compared to Google’s 3.0% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 81% of Google users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
3,989 Comparison Views

82% willing to recommend

Looker Studio

Read 14 Looker Studio reviews

2,053 Views
883 Comparison Views

81% willing to recommend

Microsoft Power BI

Read 326 Microsoft Power BI reviews

24,290 Views
10,202 Comparison Views

93% willing to recommend

Domo

Looker Studio

Microsoft Power BI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Domo, Looker Studio, and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: July 2025).

Buyer's Guide

Reporting

July 2025

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Helped 865,164 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of August 2025, in the Reporting category, the mindshare of Domo is 10.5%, up from 9.7% compared to the previous year. The mindshare of Looker Studio is 3.0%, up from 2.5% compared to the previous year. The mindshare of Microsoft Power BI is 25.3%, up from 25.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

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Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Facilitates seamless data aggregation with some outdated visual elements hindering user appeal

Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

More Domo pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"I would rate this solution eight or nine out of ten."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"Valuable features include advanced integrated analysis and easy implementation."

"The ability to integrate with a great variety of data sources."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The solution is free so that is a good feature."

More Looker Studio pros

"The use of graphics to show and view the data indicators is the most valuable feature. It is also very stable."

"There is a lot of help and documentation on the Internet, so no special training is needed to use the source code."

"The most valuable features are the easy creation of reports, dashboards, and the ability to perform analysis. It is important for us to create reports because we have some operations during certain hours and we can use this tool to track the information."

"They should add mobile access."

"The best thing about this solution is that it is very user friendly. It is interactive in terms of visualizations. It is very eye-catching, and it attracts users. There are a lot of options to visualize the data in different drafts and views. I have used different visualization tools, and I found Power BI to be more efficient in terms of performance, user-friendliness, and ease of use."

"Power BI is a complete ecosystem. It has an integrated ETL tool and good connectivity with applications such as Office 365 and SQL. There are also solutions for RPA, such as Microsoft Power Automate and Microsoft Power Apps. Power BI now has integration with Power Query, which has an AI feature for text analytics. Text analytics is a very good feature. This feature is also there in Tableau, but I like it in Power BI because you can write something like, "What is the total sale in the Eastern region?", and it will give you the answer. For example, when you have different types of user opinions, you just run one algorithm and you will have the output that provides the number of positive and negative responses. You can even have a dashboard with positive remarks. This feature has been introduced recently. Power BI supports the DAX and Power Query M languages. These languages are making Power BI very strong in data analytics, and you can do many types of analysis."

"It gives you an edge if you are on the Microsoft platform. If you have been using Microsoft products for a long time or if you have the Microsoft infrastructure, this is the right tool for you. It has seamless integration with Microsoft SQL Server and other sources, and you get the best of the three things (SSIS, SSAS, and SSRS) in one suite."

"The most valuable feature of the solution is that it is an easy-to-use tool."

More Microsoft Power BI pros

Cons

"One of the improvements that could be made is related to improved storage options."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"I would like to see more dashboard creation options."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"In Tableau, you can create virtually any kind of visualization. Based on your creativity, you can create a visualization on a human body structure, you can create a visualization on anything that you want. But Domo is limited to a few kinds of visualization views: standard things like bar, pie, and some other charts... I would like to see them add new views for presenting the data in the visualization space."

More Domo cons

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The tool should improve on live data integration for quicker data reflection."

"Stability and scalability an be improved for a full ten."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

More Looker Studio cons

"Its performance and stability can be improved. It takes time to load, and sometimes, it also breaks down for the whole region. Its usability could also be better, and it could also have more connections with different data sources."

"I think that the solution is harder to use for people who are not experts in data."

"Lacks the ability to copy data from BI into PowerPoint."

"I would like to see integration with Excel."

"The dashboard could be simplified."

"I would like for there to be some type of user manual that shows steps on how to navigate the solution."

"One opportunity for improvement would be on the Power Query side. As a consultant, I know Power Query is not the main strength of Power BI. It is not where Power BI shines, but many customers use Power Query to do full ETL workloads for deliverable cookies."

"It should have more integrations."

More Microsoft Power BI cons

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The pricing differs from customer to customer, depending on the package."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo is slightly costly but it's much cheaper than some."

"It is on the pricier end."

"The solution is expensive compared to one of its competitors."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

More Domo pricing and cost advice

"The tool is free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The cost is quite affordable based on feature analysis."

"I used a two months free trial to see if it had what I needed."

"Remove the cost of a licence to show a dashboard within SharePoint. Why should readers of a dashboard have to pay to view? "

"Setup is easy, and the cost is economical. You do sometimes need to pay additional costs for third party products which "plug-in" to Microsoft BI."

"Pricing, that's where Microsoft beats Tableau. It is priced much cheaper."

"In general, Microsoft BI's price is lower compared to Alteryx."

"If it has to be applied on the cloud, then it costs around $10 per month per user. For a pro license and for a premium license it's around $20 per month per user. If it has to be applied on-premises then, depending on the course of your server, you have to buy a software assurance version of the database."

"Paid for itself in the first month."

"Our license is paid yearly and we have found that we have to be careful not to over-extend our usage in order to avoid upgrading our capacity plan."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

12%

Financial Services Firm

Manufacturing Company

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Financial Services Firm

12%

Computer Software Company

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz ...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...

See all answers

What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization opti...

See all answers

What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we u...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...

See all answers

Comparisons

Tableau Enterprise vs Domo

Compared 36% of the time

Palantir Foundry vs Domo

Compared 5% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

More Domo Competitors

Amazon QuickSight vs Looker Studio

Compared 43% of the time

Tableau Enterprise vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 4% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Tableau Enterprise vs Microsoft Power BI

Compared 13% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 8% of the time

Databricks vs Microsoft Power BI

Compared 7% of the time

KNIME Business Hub vs Microsoft Power BI

Compared 5% of the time

Oracle OBIEE vs Microsoft Power BI

Compared 4% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

Looker Studio

August 2025

Download Looker Studio product report

Buyer's Guide

Microsoft Power BI

August 2025

Download Microsoft Power BI product report

Also Known As

corda

Data Studio

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Genesys, Shueisha

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: July 2025.

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