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Domo vs Hightouch comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
19th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)
Hightouch
Ranking in Data Integration
99th
Average Rating
7.0
Reviews Sentiment
5.1
Number of Reviews
1
Ranking in other categories
Customer Data Platforms (CDP) (9th), AI Customer Experience Personalization (36th)
 

Mindshare comparison

As of August 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.6% compared to the previous year. The mindshare of Hightouch is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Domo0.7%
Hightouch0.4%
Other98.9%
Data Integration
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Henry Ngeno - PeerSpot reviewer
Operations Manager at G4S
Customer data has improved our real-time campaigns but onboarding and setup still need support
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure or that expanded customer data may find it complex to acquire the platform and use it. Therefore, they may resort to using other manual methods, and this may bring a disadvantage in their customer data handling processes. Still further, there is the learning curve being encountered by users who are not that tech-savvy. New people or employees who are fresh from other fields cannot be thrown directly into using and handling customer data. They need time and that training or that initial period of orientation to be pretty intense for them to grasp what is required of them and what to expect and not to expect from the platform. Regarding any technical limitations I've noticed, I can add the requirement to have a robust data warehouse system. Hightouch cannot be used with big or opaque data warehousing systems that are not accurate. So its success also depends on the infrastructure that you have put in terms of data storage and handling. That also calls for an upgrade in that department and increases the price of acquiring the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."
"The solution is highly stable."
"We have absolutely seen return on our investment."
"It's a night and day change."
"Overall, Domo really transformed how we worked with data."
"The best improvement is the data availability; for an organization that has over 12,000 users, having data on the cloud for anyone, anytime, to see their live stats is really different."
"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
 

Cons

"Sometimes the tool tends to be a little laggy, but it depends on what kind of volume of data that we are working in."
"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"I would like to see more flexibility in their pricing structure."
"I would like to see improved data intake."
"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."
"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"Data integration is okay, but not the best."
"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
 

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"For about 100 users our cost is $95,800."
"Domo is slightly costly but it's much cheaper than some."
"The solution is expensive compared to one of its competitors."
"I think it is reasonable."
"The pricing differs from customer to customer, depending on the package."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
University
8%
Outsourcing Company
7%
Manufacturing Company
11%
Construction Company
9%
Financial Services Firm
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Hightouch?
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure ...
What is your primary use case for Hightouch?
Hightouch is our preferred platform for processing customer data that is stored in other data warehouse platforms that help with cloud storage of data. It helps us process that data, customer data ...
What advice do you have for others considering Hightouch?
Instead of handling or having customer data handled manually, it is better to have a secure platform that will give that customer data profile, profiling and analysis in a manner that is secure and...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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