Domo vs Equalum comparison

Domo and Google are both solutions in the Data Integration category. Domo is ranked #24 with an average rating of 7.6, while Google is ranked #66. Domo holds a 0.7% mindshare in DI, compared to Google’s 0.4% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 100% of Google users who would recommend it.

Domo

Read 45 Domo reviews

4,988 Views
349 Comparison Views

85% willing to recommend

Equalum

Read 7 Equalum reviews

599 Views
383 Comparison Views

100% willing to recommend

Domo

Equalum

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Executive SummaryUpdated on Dec 19, 2024

Domo and Equalum are both competitors in the data integration and business intelligence platform category. Domo stands out in ease of use and visualization capabilities, while Equalum offers superior data ingestion and processing features.

Features: Domo's platform is designed for non-technical users with drag-and-drop ETL tools like Magic ETL, intuitive dashboards, and extensive data connectivity with pre-built connectors. It excels in simplifying complex data management. Equalum provides strong CDC replication, streaming ETL, and batch ETL capabilities with technologies like Kafka and Spark, delivering high-performance, real-time data processing with a no-code UI.

Room for Improvement: Domo users seek better data integration, more charting options, and enhanced ETL for large datasets, along with improved tech support and error handling. Equalum's areas for development include better documentation, expanded connectivity, integration with other vendor solutions, and scheduling features.

Ease of Deployment and Customer Service: Domo supports diverse deployment options, including cloud and on-premises, but users report mixed experiences with customer service and tech support. Equalum also offers flexible deployment options and is noted for responsive customer service, though technical support may sometimes lag during initial setups.

Pricing and ROI: Domo offers flexible licensing models, though it is perceived as pricier than some competitors. Users find value in its features leading to significant ROI by optimizing operations. Equalum's pricing is also high but deemed justifiable due to advanced capabilities that enhance efficiency and performance, providing clear ROI for businesses requiring those capabilities.

To learn more, read our detailed Domo vs. Equalum Report (Updated: September 2025).

Buyer's Guide

Domo vs. Equalum

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

24th

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (6th), Business Performance Management (10th), Reporting (8th), Data Visualization (7th)

Equalum

Ranking in Data Integration

66th

Average Rating

9.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Replication (19th), Cloud Data Integration (30th)

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.2% compared to the previous year. The mindshare of Equalum is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Domo	0.7%
Equalum	0.4%
Other	98.9%

Data Integration

Featured Reviews

Dave Ramos

Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a manufacturing company with 1-10 employees

Has enabled me to integrate AI workflows and drive self-service analytics across organizations

There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market. Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.

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Joel Buck

Director of Enterprise Architecture at a pharma/biotech company with 10,001+ employees

There is no better product for CDC and streaming on Kafka

The Equalum user interface is extremely easy to use. I would rank it really highly on user-friendliness. The only issue with the user interface is it doesn't supply everything that you need for somebody who has to work with Equalum. For example, when you get deep into development, there are many areas where you have to go to the command line to do things and the Equalum user interface does not have that functionality. The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy. If you have multiple projects, all working in one Equalum environment, separating out their work is something that you have to design into your implementation, as opposed to baked into the product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"Domo's real-time insights and customizable alerts are one of their better features."

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"The user interface is quite good."

"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."

"The solution is highly stable."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

More Domo pros

"Equalum has resulted in system performance improvements in our organization. Now, I am ingressing data off of multiple S3 sources, doing data processing, and formatting a schema. This would usually take me a couple of days, but now it takes me hours."

"All our architectural use cases are on a single platform, not multiple platforms. You don't have to dump into different modules because it is the same module everywhere."

"Equalum provides a single platform for core architectural use cases, including CDC replication, streaming ETL, and batch ETL. That is important to our clients because there is no other single-focus product that covers these areas in that much detail, and with this many features on the platform. The fact that they are single-minded and focused on CDC and ETL makes this such a rich solution. Other solutions cover these things a little bit in their multi-function products, but they don't go as deep."

"It's got it all, from end-to-end. It's the glue. There are a lot of other products out there, good products, but there's always a little bit of something missing from the other products. Equalum did its research well and understood the requirements of large enterprise and governments in terms of one tool to rule them all, from a data migration integration perspective."

"It's a really powerful platform in terms of the combination of technologies they've developed and integrated together, out-of-the-box. The combination of Kafka and Spark is, we believe, quite unique, combined with CDC capabilities. And then, of course, there are the performance aspects. As an overall package, it's a very powerful data integration, migration, and replication tool."

"I found two features in Equalum that I consider the most valuable. One is that Equalum is a no-code tool. You can do your activities on its graphical interface, which doesn't require complex knowledge of extracting, changing, or loading data. Another feature of Equalum that I like the most is that it monitors the data transfers and tells you if there's any issue so that you can quickly check and correct it. Equalum also tells you where the problem lies, for example, if it's a hardware or communication issue."

"The main impact for Oracle LogMiner is the performance. Performance is drastically reduced if you use the solution’s Oracle Binary Log Parser. So, if we have 60 million records, initially it used to take a minute. Now, it takes a second to do synchronization from the source and target tables."

"Equalum is real-time. If you are moving from an overnight process to a real-time process, there is always a difference in what reports and analytics show compared to what our operational system shows. Some of our organizations, especially finance, don't want those differences to be shown. Therefore, going to a real-time environment makes the data in one place match the data in another place. Data accuracy is almost instantaneous with this tool."

Cons

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"I would like to see more dashboard creation options."

"I would like to see better data intake."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

More Domo cons

"If you need to use the basic features of Equalum, for example, you don't even need data integration, then many competitors in the market can give you basic features. For instance, if you need batch ETL, you can pick among solutions in the market that have been around longer than Equalum. What needs improvement in Equalum is replication, as it could be faster. Equalum also needs better integration with specific databases such as Oracle and Microsoft SQL Server."

"Their UI could use some work. Also, they could make it just a little faster to get around their user interface. It could be a bit more intuitive with things like keyboard shortcuts."

"There is not enough proven integration with other vendors. That is what needs to be worked on. Equalum hasn't tested anything between vendors, which worries our clients. We need more proven vendor integration. It is an expensive product and it needs to support a multi-vendor approach."

"The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy."

"Right now, they have a good notification system, but it is in bulk. For example, if I have five projects running and I put a notification, the notification comes back to me for all five projects. I would like the notification to come back only for one project."

"I should be able to see only my project versus somebody else's garbage. That is something that would be good in future. Right now, the security is by tenants, but I would like to have it by project, e.g., this project has this source and flows in these streams, and I have access to this on this site."

"They need to expand their capabilities in some of the targets, as well as source connectors, and native connectors for a number of large data sources and databases. That's a huge challenge for every company in this area, not just Equalum."

Pricing and Cost Advice

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"I think it is reasonable."

"It is on the pricier end."

"Domo is slightly costly but it's much cheaper than some."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"For about 100 users our cost is $95,800."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

More Domo pricing and cost advice

"Equalum is rather expensive compared to its competitors. So, you have to make up that cost in time savings, and we usually do that. If we are saving money, it is because we are reducing our development time."

"They have a very simple approach to licensing. They don't get tied up with different types of connectivity to different databases. If you need more connectors or if you need more CPU, you just add on. It's component-based pricing."

"As soon as you have more than six users, Equalum is lower in cost [than Talend] and if the group gets bigger, it's quite a big delta. If more users want to use it, you don't end up with an increase in licensing costs, so that makes it very easy. And if you need more licenses or more sources, it's a very simple upgrade methodology."

"Equalum licensing costs vary, but I won't be able to give information on its fees."

"Equalum was reasonably priced. It is not like those million dollar tools, such as Informatica."

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

10%

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	11
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	4

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be very hard if it is a single user. However, if it goes with the organization's uti...

See all answers

What needs improvement with Domo?

I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of y...

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Why should I use Equalum instead of LogMiner?

You'd want to use the Equalium Oracle Binary Log Parser because it's just better than the LogMiner. Sure, LogMiner is made by Oracle and probably the team knows some insight to make it efficient th...

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Is Equalum compatible with all databases?

I'm using Equalum's data replication software for Oracle because that's the one database it's designed for. While it may sound limiting, when you find out how many solutions it can provide for you ...

See all answers

Can I use Equalum for free?

No, it's not free but you can benefit from a free trial, though. There's an option to try their platform for a limited amount of time, so that may be useful to help you decide if you want to contin...

See all answers

Comparisons

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Compared 30% of the time

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Compared 4% of the time

QlikView vs Domo

Compared 3% of the time

Databricks vs Domo

Compared 3% of the time

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No data available

Product Reports

Buyer's Guide

Domo

October 2025

Download Domo product report

Buyer's Guide

Equalum

October 2025

Download Equalum product report

Also Known As

corda

No data available

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Equalum is a fully-managed, end-to-end data integration and real-time data streaming platform, powered by industry-leading change data capture (CDC) tech and modern data transformation capabilities (streaming ETL and ELT). Equalum's enterprise-grade platform features intuitive UI allowing you to build robust, real-time data pipelines in minutes.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

SIEMENS, GSK, Wal-Mart, T Systems

Buyer's Guide

Domo vs. Equalum

September 2025

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