Domo vs Equalum comparison

Domo and Google are both solutions in the Data Integration category. Domo is ranked #40 with an average rating of 7.3, while Google is ranked #62. Domo holds a 0.6% mindshare in DI, compared to Google’s 0.3% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 100% of Google users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
266 Comparison Views

82% willing to recommend

Equalum

Read 7 Equalum reviews

517 Views
305 Comparison Views

100% willing to recommend

Domo

Equalum

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Executive SummaryUpdated on Dec 19, 2024

Domo and Equalum are both competitors in the data integration and business intelligence platform category. Domo stands out in ease of use and visualization capabilities, while Equalum offers superior data ingestion and processing features.

Features: Domo's platform is designed for non-technical users with drag-and-drop ETL tools like Magic ETL, intuitive dashboards, and extensive data connectivity with pre-built connectors. It excels in simplifying complex data management. Equalum provides strong CDC replication, streaming ETL, and batch ETL capabilities with technologies like Kafka and Spark, delivering high-performance, real-time data processing with a no-code UI.

Room for Improvement: Domo users seek better data integration, more charting options, and enhanced ETL for large datasets, along with improved tech support and error handling. Equalum's areas for development include better documentation, expanded connectivity, integration with other vendor solutions, and scheduling features.

Ease of Deployment and Customer Service: Domo supports diverse deployment options, including cloud and on-premises, but users report mixed experiences with customer service and tech support. Equalum also offers flexible deployment options and is noted for responsive customer service, though technical support may sometimes lag during initial setups.

Pricing and ROI: Domo offers flexible licensing models, though it is perceived as pricier than some competitors. Users find value in its features leading to significant ROI by optimizing operations. Equalum's pricing is also high but deemed justifiable due to advanced capabilities that enhance efficiency and performance, providing clear ROI for businesses requiring those capabilities.

To learn more, read our detailed Domo vs. Equalum Report (Updated: July 2025).

Buyer's Guide

Domo vs. Equalum

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

40th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (13th), Business Performance Management (13th), Reporting (10th), Data Visualization (10th)

Equalum

Ranking in Data Integration

62nd

Average Rating

9.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Replication (19th), Cloud Data Integration (29th)

Mindshare comparison

As of August 2025, in the Data Integration category, the mindshare of Domo is 0.6%, up from 0.1% compared to the previous year. The mindshare of Equalum is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Joel Buck

Director of Enterprise Architecture at a pharma/biotech company with 10,001+ employees

There is no better product for CDC and streaming on Kafka

The Equalum user interface is extremely easy to use. I would rank it really highly on user-friendliness. The only issue with the user interface is it doesn't supply everything that you need for somebody who has to work with Equalum. For example, when you get deep into development, there are many areas where you have to go to the command line to do things and the Equalum user interface does not have that functionality. The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy. If you have multiple projects, all working in one Equalum environment, separating out their work is something that you have to design into your implementation, as opposed to baked into the product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The user interface is quite good."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"We find the ease of using the solution valuable."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"Domo is a local company, and I have found it to be rock solid."

"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

More Domo pros

"Equalum provides a single platform for core architectural use cases, including CDC replication, streaming ETL, and batch ETL. That is important to our clients because there is no other single-focus product that covers these areas in that much detail, and with this many features on the platform. The fact that they are single-minded and focused on CDC and ETL makes this such a rich solution. Other solutions cover these things a little bit in their multi-function products, but they don't go as deep."

"The main impact for Oracle LogMiner is the performance. Performance is drastically reduced if you use the solution’s Oracle Binary Log Parser. So, if we have 60 million records, initially it used to take a minute. Now, it takes a second to do synchronization from the source and target tables."

"Equalum has resulted in system performance improvements in our organization. Now, I am ingressing data off of multiple S3 sources, doing data processing, and formatting a schema. This would usually take me a couple of days, but now it takes me hours."

"All our architectural use cases are on a single platform, not multiple platforms. You don't have to dump into different modules because it is the same module everywhere."

"It's got it all, from end-to-end. It's the glue. There are a lot of other products out there, good products, but there's always a little bit of something missing from the other products. Equalum did its research well and understood the requirements of large enterprise and governments in terms of one tool to rule them all, from a data migration integration perspective."

"Equalum is real-time. If you are moving from an overnight process to a real-time process, there is always a difference in what reports and analytics show compared to what our operational system shows. Some of our organizations, especially finance, don't want those differences to be shown. Therefore, going to a real-time environment makes the data in one place match the data in another place. Data accuracy is almost instantaneous with this tool."

"It's a really powerful platform in terms of the combination of technologies they've developed and integrated together, out-of-the-box. The combination of Kafka and Spark is, we believe, quite unique, combined with CDC capabilities. And then, of course, there are the performance aspects. As an overall package, it's a very powerful data integration, migration, and replication tool."

"I found two features in Equalum that I consider the most valuable. One is that Equalum is a no-code tool. You can do your activities on its graphical interface, which doesn't require complex knowledge of extracting, changing, or loading data. Another feature of Equalum that I like the most is that it monitors the data transfers and tells you if there's any issue so that you can quickly check and correct it. Equalum also tells you where the problem lies, for example, if it's a hardware or communication issue."

Cons

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"One of the improvements that could be made is related to improved storage options."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"I would like to see more dashboard creation options."

More Domo cons

"If you need to use the basic features of Equalum, for example, you don't even need data integration, then many competitors in the market can give you basic features. For instance, if you need batch ETL, you can pick among solutions in the market that have been around longer than Equalum. What needs improvement in Equalum is replication, as it could be faster. Equalum also needs better integration with specific databases such as Oracle and Microsoft SQL Server."

"The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy."

"There is not enough proven integration with other vendors. That is what needs to be worked on. Equalum hasn't tested anything between vendors, which worries our clients. We need more proven vendor integration. It is an expensive product and it needs to support a multi-vendor approach."

"They need to expand their capabilities in some of the targets, as well as source connectors, and native connectors for a number of large data sources and databases. That's a huge challenge for every company in this area, not just Equalum."

"Right now, they have a good notification system, but it is in bulk. For example, if I have five projects running and I put a notification, the notification comes back to me for all five projects. I would like the notification to come back only for one project."

"Their UI could use some work. Also, they could make it just a little faster to get around their user interface. It could be a bit more intuitive with things like keyboard shortcuts."

"I should be able to see only my project versus somebody else's garbage. That is something that would be good in future. Right now, the security is by tenants, but I would like to have it by project, e.g., this project has this source and flows in these streams, and I have access to this on this site."

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"For about 100 users our cost is $95,800."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"The pricing differs from customer to customer, depending on the package."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"The solution is expensive compared to one of its competitors."

"I think it is reasonable."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

More Domo pricing and cost advice

"They have a very simple approach to licensing. They don't get tied up with different types of connectivity to different databases. If you need more connectors or if you need more CPU, you just add on. It's component-based pricing."

"Equalum was reasonably priced. It is not like those million dollar tools, such as Informatica."

"Equalum is rather expensive compared to its competitors. So, you have to make up that cost in time savings, and we usually do that. If we are saving money, it is because we are reducing our development time."

"Equalum licensing costs vary, but I won't be able to give information on its fees."

"As soon as you have more than six users, Equalum is lower in cost [than Talend] and if the group gets bigger, it's quite a big delta. If more users want to use it, you don't end up with an increase in licensing costs, so that makes it very easy. And if you need more licenses or more sources, it's a very simple upgrade methodology."

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

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What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

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Why should I use Equalum instead of LogMiner?

You'd want to use the Equalium Oracle Binary Log Parser because it's just better than the LogMiner. Sure, LogMiner is made by Oracle and probably the team knows some insight to make it efficient th...

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Is Equalum compatible with all databases?

I'm using Equalum's data replication software for Oracle because that's the one database it's designed for. While it may sound limiting, when you find out how many solutions it can provide for you ...

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Can I use Equalum for free?

No, it's not free but you can benefit from a free trial, though. There's an option to try their platform for a limited amount of time, so that may be useful to help you decide if you want to contin...

See all answers

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Compared 3% of the time

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Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

Equalum

August 2025

Download Equalum product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Equalum is a fully-managed, end-to-end data integration and real-time data streaming platform, powered by industry-leading change data capture (CDC) tech and modern data transformation capabilities (streaming ETL and ELT). Equalum's enterprise-grade platform features intuitive UI allowing you to build robust, real-time data pipelines in minutes.

Google

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

SIEMENS, GSK, Wal-Mart, T Systems

Buyer's Guide

Domo vs. Equalum

July 2025

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