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Densify vs Zerto comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
Densify
Ranking in Cloud Migration
16th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
9
Ranking in other categories
Cloud Management (33rd), Virtualization Management Tools (9th), Cloud Analytics (2nd), Cloud Cost Management (12th)
Zerto
Ranking in Cloud Migration
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
306
Ranking in other categories
Backup and Recovery (2nd), Cloud Backup (2nd), Disaster Recovery (DR) Software (2nd)
 

Mindshare comparison

As of May 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.0% compared to the previous year. The mindshare of Densify is 2.1%, down from 2.7% compared to the previous year. The mindshare of Zerto is 5.3%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Amit Kantia - PeerSpot reviewer
Its most valuable feature is the ability to capture attributes in the console, but it is not a stable solution
I recommend others to use Densify. They can not only use it for reporting but for automation as well. They can implement the policies on the console easily during the build-out procedure. Stability is the primary concern to us as it is causing lots of problems. We can only make significant decisions if Densify allows us, and it takes lots of time. Thus, I rate the tool as a six out of ten.
Sachin Vinay - PeerSpot reviewer
Leverage disaster recovery with reliable support and cost-effective future-proof features
Zerto is straightforward to implement because it only requires the installation of an agent on the VMs designated for migration. A service, typically a VM, must also be deployed at the disaster recovery location. This entire process is simple and can be completed within three days. Zerto's near-synchronous replication occurs every minute, allowing for highly granular recovery points. This means that even if interruptions or malware disruptions occur within that minute, Zerto can restore to the last known good state, effectively recovering the entire setup to the latest backup. This capability ensures high data security and minimizes potential data loss. One of the main benefits of implementing Zerto is its data compression, which significantly reduces the load on our IPsec VPN. Zerto compresses data by 80 percent before transmitting it across the VPN, minimizing the data transferred between geographically dispersed locations. This compression and subsequent decompression at the destination alleviate the strain on the VPN, preventing overload and ensuring efficient data synchronization. Zerto simplifies malware protection by integrating it into its disaster recovery and synchronization features. This comprehensive approach eliminates the need for separate antivirus setups in virtual machines and applications. It streamlines our security measures and removes the need for additional software or solutions, resulting in an excellent return on investment. Zerto's single-click recovery solution offers exceptional recovery speed. Through the user interface, a single click allows for a complete restoration from the most recent backup within two to three minutes, enabling rapid recovery and minimal downtime. Zerto's Recovery Time Objective is excellent. In the past, if a virtual machine crashed, we would recover it from a snapshot, which could take one to two hours. With Zerto, the recovery process takes only five minutes, and users are typically unaware of any disruption. This allows us to restore everything quickly and efficiently. Zerto has significantly reduced our downtime. When malware affects our data, Zerto immediately notifies us and helps us protect other applications, even those not yet implemented with Zerto. By monitoring these applications, we can quickly identify and address any potential malware spread, minimizing downtime across our systems. Zerto significantly reduces downtime and associated costs during disruptions. Our services are unified, so in the event of a disruption without Zerto, even a half-day disruption would necessitate offline procedures. This would lead to increased manpower, service delays, and substantial financial losses due to interrupted admissions and other critical processes. By unifying service processes, Zerto minimizes the impact of outages. Zerto streamlines our disaster recovery testing across multiple locations by enabling efficient failover testing without disrupting live services. Traditionally, DR testing required downtime of critical systems, but Zerto's replication and failover capabilities allow us to test in parallel with live operations. This non-disruptive approach ensures continuous service availability while validating our DR plan, even in scenarios like malware attacks, by creating a separate testing environment that mirrors the live setup. This comprehensive testing provides confidence in our ability to handle real-world incidents effectively. This saves us over 60 percent of the time. Zerto streamlines system administration tasks by automating many processes, thereby reducing the workload for multiple administrators. This allows them to focus on other university services that require attention and effectively reallocate support resources from automated tasks to those requiring more dedicated management. Zerto is used exclusively for our critical services, providing up to a 70 percent improvement in our IT resilience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature for optimizing VMs is the most valuable because a number of the agencies have workloads or VMs that are not really being used. Turbonomic enables us to say, 'If you combine these, or if you decide to go with a reserve instance, you will save this much.'"
"The solution has a good optimization feature."
"The tool provides the ability to look at the consumption utilization over a period of time and determine if we need to change that resource allocation based on the actual workload consumption, as opposed to how IT has configured it. Therefore, we have come to realize that a lot of our workloads are overprovisioned, and we are spending more money in the public cloud than we need to."
"Using this product helps us to reduce performance risk because it shows us where resources are needed but not yet allocated."
"We have VM placement in Automated mode and currently have all other metrics in Recommend mode."
"Rightsizing is valuable. Its recommendations are pretty good."
"On-premises, one advantage I find particularly appealing is the ability to create policies for automatic CPU and memory scaling based on demand."
"We can manage multiple environments using a single pane of glass, which is something that I really like."
"The Control Console is an incredible way to give a quick view of current capacity utilization allowing technical people to drill down quickly and allowing business/management people to get a quick overview of the environment."
"The ability to increase server density inside of my environment, which has helped me drive reduction in costs."
"The solution's tech support is excellent."
"The Control Console provides a very easy to read dashboard of "too little/just right/too much" resources both for current data and on a historical or predictive basis."
"Densify's ability to aggregate multiple on-premise vCenters and multiple cloud accounts, gives it a level of visibility not found in many places."
"One would be the automatic rebalancing of the environment. That was one feature which helped. With that, we could improve our efficiency of our VMware infrastructure."
"The tool will come back and tell us that we can operate with 1,000 minutes as an example, save 90% on the contractual rate and not run into any issues."
"The Densify Control Console, and Environment Status."
"Zerto's near-synchronous replication is extremely important to our organization."
"It's the easiest to use."
"The most valuable features in Zerto are ease of use number one and the support that has come from the Zerto team."
"Zerto provides our customers with the ability to continue work, even if something happens to their office or data center."
"Zerto has helped reduce our organization's DR testing to seconds to minutes. We have been able to save probably close to 200 hours a year."
"Zerto's ease of use is outstanding; it's easy to set up and has a clear interface and menus. The reporting, analytics, and online monitoring are also excellent."
"The customer service and support are excellent."
"The continuous data protection is great. We love it because I can see exactly how many seconds behind real-time we are, which is usually under 10 seconds. It keeps things up to date. We love the product."
 

Cons

"Additional interfaces would be helpful."
"Since the introduction of a HTML 5 based interface, our main - but minor - criticism of a less than intuitive operation managers' GUI would be the area of improvement."
"The implementation could be enhanced."
"I would love to see Turbonomic analyze backup data. We have had people in the past put servers into daily full backups with seven-year retention and where the disk size is two terabytes. So, every single day, there is a two terabyte snapshot put into a Blob somewhere. I would love to see Turbonomic say, "Here are all your backups along with the age of them," to help us manage the savings by not having us spend so much on the storage in Azure. That would be huge."
"Turbonomic doesn't do storage placement how I would prefer. We use multiple shared storage volumes on VMware, so I don't have one big disk. I have lots of disks that I can place VMs on, and that consumes IOPS from the disk subsystem. We were getting recommendations to provision a new volume."
"The old interface was not the clearest UI in some areas, and could be quite intimidating when first using the tool."
"Turbonomic can modernize the look and feel, making it more user-friendly to access and obtain information."
"The automation area could be improved, and the generic reports are poor. We want more details in the analysis report from the application layer. The reports from the infrastructure layer are satisfactory, but Turbonomic won't provide much information if we dig down further than the application layer."
"Normalization of CPU utilization is required. At present, the data is available based on entitlement level."
"A closer integration to the service management processes."
"Initially we talked about some custom reporting, wherein our customer expected certain reports on a few areas, like how the storage is allocated, how the network performance is doing, and how the network utilization is happening for a virtual machine."
"In terms of integration, the tool has great data. However, it's not always meaningful because the true business attributes of how most Fortune 500 companies operate are not maintaining in one tool, they're in a school of many tools."
"The solution's stability is the primary concern for me."
"Some parts of the interface are rather complex and require a bit of time to navigate, but this has never stopped us as a Densify advisor is readily available to help with our "how to" queries."
"It seems that the mechanism for integration is, it goes so far but I think there could be some standard integration to normal remedy service now etc. I think that should be out of the box."
"Unfortunately the tools and mechanisms which really came to maturity in the cloud, and were not mainstream on-premise, are still not implemented."
"Zerto can improve by offering bare metal recovery for our physical infrastructure."
"Its initial setup can be better. It looks easy, but if you do not have things in the right place, it is not as easy as it looks. Some of the instructions were not clear. They were a little bit confusing. For example, while setting up SSH initially, it was a little bit unclear if I needed to use a regular credential or some other credential. This was one of the things that was a little fuzzy, and we had to get somebody else involved to help us out."
"Zerto's near-synchronous replication is excellent when it works. I'm trying to be nice to them because I like the product a lot, but we're having a lot of difficulty with it in our environment."
"This solution could be improved by including some sort of compression or de-duplication for the same type of files."
"There is room for improvement in the upgrades."
"I would like to see them continuously improve Zerto's automated functions, such as putting hosts in maintenance mode within vSphere and not having to worry as much about how Zerto is going to react... Sometimes, Zerto almost holds the vSphere environment hostage when it comes to taking certain actions. You really need to be cognizant about what you're about to do. They should further automate that and increase Zerto's ability to handle things like that in a very slick, automated way, without intervention."
"If something happens, and we are out and about, I would like to be able to interface with it on our mobile phones. That would be great."
"With secure boot enabled, which is the case for newer systems, it is not easy to rotate passwords and we would have to reinstall the DRAs."
 

Pricing and Cost Advice

"If you're a super-small business, it may be a little bit pricey for you... But in large, enterprise companies where money is, maybe, less of an issue, Turbonomic is not that expensive. I can't imagine why any big company would not buy it, for what it does."
"Everybody tells me the pricing is high. But the ROIs are great."
"We felt the pricing was very fair for the product. It is in no way prohibitive for larger deployments, unlike other similar product on the market."
"In the last year, Turbonomic has reduced our cloud costs by $94,000."
"I have not seen Turbonomic's new pricing since IBM purchased it. When we were looking at it in my previous company before IBM's purchase, it was compatible with other tools."
"The pricing and licensing are fair. We purchase based on benchmark pricing, which we have been able to get. There are no surprise charges nor hidden fees."
"I consider the pricing to be high."
"Contact the Turbonomic sales team, explain your needs and what you're looking to monitor. They will get a pre-sales SE on the phone and together work up a very accurate quote."
"There was some sticker shock, as this is not just another software product to spit out graphs."
"Cost is always involved, but then I feel that this solution is better than other products that we have."
"Setup cost is negligible, as it scales fairly well."
"Densify has licensing setup so you can collect data without licensing. It gives you the ability to collect on everything, then choose later what you would like to license."
"Zerto previously had a perplexing licensing structure, but they have since resolved it by implementing a unified license."
"We subscribe to their annual license package and we have tier one support with them."
"In a world where others are catching up, e.g., VMware High Availability, there needs to be a less expensive option as well. When a customer has approximately 100 VMs, if you multiply by 40, we aren't charging a very high margin on it at all since the license is so expensive. We feel their pain. That is the most expensive part of it. The storage, CPU, and RAM are a lot less. It is the licensing that is really expensive. Whereas, with an option like VMware High Availability, it is a couple dollars per month. That is our spend that we are charged by VMware, then our margin is higher on those VMs. Giving us some ability to have higher margins, as an MSP, would be a good thing."
"Zerto is reasonably price for the product that you're getting. We keep on buying more licenses, so it's a good price."
"The product's pricing is the one area where it is less competitive."
"There is a lot of confusion with Zerto licensing. They have a migration license and a replication license. They should simplify the licensing process. The migration license costs a lot of money, and it is only on a one-time basis. If you use that license, it ties to that VM. I might re-migrate that VM in the next five to ten years. It is another environment, but my license is stuck there. The replication license is fine, and I have no issue with its pricing model, but they should simplify the migration license."
"It was pretty appropriate. It was not too cheap, not too expensive. It was just about right."
"The cost is not dirt cheap but also is not terrible."
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Comparison Review

it_user159711 - PeerSpot reviewer
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Insurance Company
7%
Manufacturing Company
27%
Financial Services Firm
16%
Computer Software Company
13%
Retailer
7%
Computer Software Company
23%
Financial Services Firm
11%
Manufacturing Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
Ask a question
Earn 20 points
What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie ...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You...
What is your experience regarding pricing and costs for Zerto?
The setup is somewhat expensive. I'd rate the pricing seven out of ten.
 

Also Known As

Turbonomic, VMTurbo Operations Manager
No data available
Zerto Virtual Replication
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
AIG, Bank of America, Cigna, Citi
United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Find out what your peers are saying about Densify vs. Zerto and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.