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Dell PowerStore vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
5.7
Dell PowerStore boosts efficiency and reduces costs with enhanced data management, NVMe reliability, and compression features, exceeding business expectations.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.
Regional Sales Manager at New Horizon Computers
It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.
Storage Engineer at a energy/utilities company with 1,001-5,000 employees
We have seen a return on our investment in Dell PowerStore; definitely our cost per terabyte has been very good compared to some of the other vendors that we would have been using previously, and our performance benchmarks have exceeded what we were expecting.
Director of Global Platform at a computer software company with 51-200 employees
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.4
Dell PowerStore support receives varied reviews, praised for responsiveness but occasionally criticized for communication and logistical delays.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
I would rate the technical support of Dell PowerStore between nine and ten out of ten.
Solution Architect at CDA
They're responsive, knowledgeable, and have a quick turnaround.
Systems Engineer at a government with 11-50 employees
On a scale of one to ten, I would rate Dell support as a ten, focusing on that aspect alone, because it's what allows me to sleep at night.
Head of IT at a manufacturing company with 1,001-5,000 employees
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
6.9
Dell PowerStore offers scalable and flexible solutions, accommodating diverse needs with easy expansion and versatile configurations for any business size.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
The solution's scalability is a ten out of ten.
Pre-Sales Manager at a tech services company with 51-200 employees
It scales up and scales out both ways, and as our data keeps growing, it is very easy to just keep attaching and keep growing.
Associate Director at a manufacturing company with 10,001+ employees
Scaling up can be done from a single enclosure that already has two controllers to a maximum of four storage units with up to eight controllers, and a massive amount of storage can be added.
Nutanix at Senior System Engineer
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
7.6
Dell PowerStore is stable and dependable, with reliable performance despite occasional upgrade bugs, offering strong alerting and failover capabilities.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
When I removed all the cables, it failed over within five minutes.
Consultant
It's quite stable and reliable in general.
Architect at a comms service provider with 10,001+ employees
There are no bugs or glitches and it doesn't crash or freeze.
Adv. Service Manager at ECC Solutions
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell PowerStore requires enhancements in stability, integration, features, scalability, and user experience for better performance and customer satisfaction.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
Storage replication should be essential.
Infrastructure Specialis at a tech services company with 1-10 employees
Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.
CISO Admin at a analyst firm with 51-200 employees
Pricing must also be considered, as Dell PowerStore is quite expensive compared to competitors in the market like HPE Alletra, Huawei Dorado, or Hitachi storage, for example.
Unit Head - Technology Services at Shahnawaz Ltd
The main reason why people move to Pure Storage is because it's simplified.
IT Director at a recreational facilities/services company with 10,001+ employees
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell PowerStore offers competitive value, straightforward licensing, and cost-effectiveness, with flexibility and attractive deduplication guarantees.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
Likely the cost is $400,000 whereas IBM may be $250,000.
Adv. Service Manager at ECC Solutions
Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.
Deputy General Manager at HCLSoftware
I asked for a new quotation on a server, and it is quite expensive; it is really expensive.
Responsable Plateformes Et Cloud at a media company with 5,001-10,000 employees
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell PowerStore offers ease of use, flexibility, performance, scalability, data reduction, and seamless VMware integration, enhancing IT operations.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
We are satisfied with the performance as it is significantly faster compared to traditional storage options.
Project Manager at a government with 11-50 employees
This includes storage sharing, adding servers to the service, and the wireless host connection on the network side.
Senior System Administrator at a comms service provider with 201-500 employees
Dell PowerStore offers good integration capabilities, especially since it helps with backup, which is an important aspect.
CISO at a construction company with 10,001+ employees
In terms of whether my company could reduce the power consumption with Dell PowerStore, I would say that my company had a use case with a customer around three weeks ago where their old Dell EMC VNX Storage System used to draw about 2500 watts compared to Dell PowerStore which drew about 800 watts, which is a really a big saving looking at the twenty-four hours and seven days of usage of the system.
Data Center Consultant at a retailer with 11-50 employees
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
155
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Ranking in NVMe All-Flash Storage Arrays
5th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st)
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
reviewer2304864 - PeerSpot reviewer
Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees
Resilience has supported proactive management and secured audit readiness across multiple sites
The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Computer Software Company
16%
Manufacturing Company
11%
Financial Services Firm
8%
Comms Service Provider
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business49
Midsize Enterprise33
Large Enterprise74
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell PowerStore vs. Hitachi Virtual Storage Platform and other solutions. Updated: December 2025.
879,455 professionals have used our research since 2012.