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Dell XtremIO vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.6
Everpure FlashArray boosts efficiency, reduces costs, and enhances storage with improved latency, data compression, and seamless integration.
Sentiment score
1.0
Dell XtremIO enhances performance, reduces latency, increases efficiency, and improves reliability, leading to faster response times and cost savings.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Works at a consultancy with self employed
Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.
Consultant at a computer software company with 51-200 employees
Pure Storage FlashArray integrates with APIs and other systems.
Senior Storage Engineer at Ensono
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
 

Customer Service

Sentiment score
8.4
Everpure FlashArray's customer service excels with proactive support, knowledgeable staff, and global responsiveness, enhancing satisfaction and reliability.
Sentiment score
7.2
Dell XtremIO support receives mixed reviews, from exemplary technical assistance to variable performance post-Dell merger.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
The support from Pure Storage is excellent.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
 

Scalability Issues

Sentiment score
6.7
Everpure FlashArray offers scalable storage with modular upgrades, suitable for seamless expansion, though some encounter limitations at higher capacities.
Sentiment score
6.9
Dell XtremIO is scalable and integrates well with virtualization but may have initial cost and enterprise-level scalability challenges.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
A big banking client had around 300 petabytes of data on Pure Storage.
Works at a consultancy with self employed
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
The solution is highly scalable, particularly when there is a need to expand capacity.
Lead Technical Architect at ePlus Technology, inc.
Dell XtremIO provides very good scalability, allowing for cluster configurations that are easy to scale.
Trainer, Storage Consultant at Oxon
Dell XtremIO's scalability is quite easy;
System Engineer at Exaware
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray receives high praise for stability and reliability, with minor upgrade issues but overall excellent user satisfaction.
Sentiment score
8.3
Dell XtremIO is generally stable and reliable, despite earlier issues, with well-regarded performance and effective support for problems.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
My customer has been using Dell XtremIO since 2017 and has not experienced any failures.
Systems Engineer at Thakral One (Pvt) Ltd
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
 

Room For Improvement

Everpure FlashArray needs better integration, pricing, analytics, backup processes, cloud features, scalability, and user-friendliness, especially for VMware.
Dell XtremIO faces challenges with volume limits, user interface, replication, upgrades, support response times, and scalability.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
The interface could be simplified for beginners to ease the configuration of special objects in the system.
Trainer, Storage Consultant at Oxon
There is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals.
Systems Engineer at Thakral One (Pvt) Ltd
The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture.
System Engineer at Exaware
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
 

Setup Cost

Everpure FlashArray's all-inclusive pricing and performance make it ideal for organizations prioritizing simplicity despite higher initial costs.
Dell XtremIO's high pricing is justified by performance and features, offering comprehensive licensing but additional products are needed.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
XtremIO offers features that justify a potentially higher price, however, this varies with configuration.
Trainer, Storage Consultant at Oxon
Dell XtremIO is quite expensive compared to other solutions on the market.
Systems Engineer at Thakral One (Pvt) Ltd
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
 

Valuable Features

The Everpure FlashArray is lauded for its speed, cost-effectiveness, ease of use, and robust data management features.
Dell XtremIO offers high performance, scalability, and efficient management with deduplication and compression, ideal for complex workloads.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
The inline data deduplication feature and compression were useful for me because the performance was very good when I needed to read or write from storage, latency was reduced, storage was extended, and volume replication was supported.
System Engineer at Exaware
Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage.
Trainer, Storage Consultant at Oxon
The speed and scalability of Dell XtremIO are significant features that improve data storage management.
Systems Engineer at Thakral One (Pvt) Ltd
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
216
Ranking in other categories
No ranking in other categories
Dell XtremIO
Ranking in All-Flash Storage
19th
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
55
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of Dell XtremIO is 1.6%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.8%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.5%
Hitachi Virtual Storage Platform3.8%
Dell XtremIO1.6%
Other87.1%
All-Flash Storage
 

Q&A Highlights

reviewer581028 - PeerSpot reviewer
Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees
Nov 08, 2017
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
System Engineer at Exaware
Has improved data reduction and snapshot efficiency while supporting critical workloads
There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture. The snapshot functionality could work more similarly to Snap Center. If I want to see all the VCenter with the VM, I think it needs the API for this. I do see big differences between Dell and other products. NetApp works very closely with VCenter, and Hitachi also integrates well, but Dell is not very clear and does not proceed well with VCenter integration with Dell. It needs the API, and I need to see all the snapshots. If I want to restore a VM from only a few directories or a few files that I need to restore, it is very difficult. I do see some differences in licensing. For the last few years, the Dell EMC price is acceptable. A few years ago, Dell EMC was expensive, approximately 20 percent more than NetApp. Right now the budget between EMC and NetApp is very closely aligned. Regarding the installation process and deployment of Dell XtremIO, I notice that in Israel, a lot of professional services and engineers who work with Dell EMC have moved to another storage company. I do not know why. Dell EMC does not have enough engineers, system engineers, or professional services engineers to provide service to the old clients, similar to how NetApp or Hitachi do. I think Dell XtremIO is between easy and complicated to deploy; it gives you the whole picture, but I need to go closely to VCenter to connect to VCenter to see the snapshot and to see performance with more dashboards of performance. I also need to connect the switch fiber channel to see all zoning to give me more flexibility to install or configure fiber channel or to see the performance of the fiber channels. I think there should be some fiber channel disconnect adapter or better troubleshooting from hardware for errors.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
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Comparison Review

it_user182013 - PeerSpot reviewer
Federal Civ/Intel Engineering Lead at a tech vendor with 1,001-5,000 employees
May 1, 2015
Measuring Up: EMC XtremIO and HP 3PAR
Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…
 

Answers from the Community

reviewer581028 - PeerSpot reviewer
Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees
Nov 8, 2017
Nov 8, 2017
I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.
2 out of 34 answers
Storemgr67 - PeerSpot reviewer
Storage Manager at a financial services firm with 10,001+ employees
Oct 29, 2017
Dell EMC XtremIO Flash Storage
it_user745785 - PeerSpot reviewer
Director CTM IT Solutions with 11-50 employees
Nov 1, 2017
No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Construction Company
9%
Manufacturing Company
8%
Financial Services Firm
14%
Construction Company
10%
Marketing Services Firm
9%
Computer Software Company
6%
Financial Services Firm
19%
Manufacturing Company
9%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business64
Midsize Enterprise36
Large Enterprise151
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise14
Large Enterprise29
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What is your experience regarding pricing and costs for Dell XtremIO?
Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...
What needs improvement with Dell XtremIO?
There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see perform...
What is your primary use case for Dell XtremIO?
I was using Dell XtremIO as a storage admin and system storage admin internally within my company. My major use case ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell XtremIO vs. Hitachi Virtual Storage Platform and other solutions. Updated: April 2026.
892,868 professionals have used our research since 2012.