Dell XtremIO vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #23 with an average rating of 7.8, while Hitachi Vantara is ranked #11 with an average rating of 8.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Hitachi Vantara’s 3.4% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell XtremIO are both leading products in data storage solutions. Dell XtremIO offers superior features, making it worth the price despite higher costs and support challenges, giving it an upper hand.

Features: Hitachi Virtual Storage Platform offers strong scalability and reliability, plus straightforward deployment. Dell XtremIO provides high data reduction, ease of management, and advanced data reduction capabilities.

Room for Improvement: Hitachi Virtual Storage Platform could enhance predictive analytics, reporting, and add more advanced data reduction capabilities. Dell XtremIO users seek better customer support, reduced costs, and smoother upgrade processes.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment and reliable support. Dell XtremIO offers relatively easy deployment but faces criticism for customer service, making Hitachi superior in these areas.

Pricing and ROI: Hitachi Virtual Storage Platform is more cost-effective, with positive feedback on setup costs and ROI. Dell XtremIO, despite a higher price, offers good ROI thanks to its robust features, justifying its cost with advanced functionality.

To learn more, read our detailed Dell XtremIO vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

Dell XtremIO vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
Dell XtremIO	0.8%
Other	94.8%

All-Flash Storage

Q&A Highlights

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 08, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.

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Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The high availability of the product is the most valuable feature."

"Overall stability is very good. It is a very stable solution."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

"Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage."

"I like the deduplication and auto-tiering features."

"Thin storage allocation"

"It has very good performance for an application which needs lower latency and a better response, for example, in microseconds."

"Very good IOPS performance"

"I rate Dell XtremIO at eight out of ten. It is a product I would recommend to companies where data performance, scalability, and security are highly important due to its beneficial features."

"The most valuable feature of the solution is its performance."

"XtremIO’s capability to run any workload without much in the way of design considerations makes this very easy to use and size."

More Dell XtremIO pros

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"The product provides a good storage space."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The most valuable feature is that you can use it with all deployment models."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

More Hitachi Virtual Storage Platform pros

Cons

"We need better data deduplication."

"It is on the expensive side."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"The tool's portfolio is minimal. It is expensive."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

"In some cases where we don’t need the flexibility of the virtualization layer, we could free up resources on the VPLEX by using the storage replication."

"Management and reporting need improvement."

"Native data replication: To replicate data between XtremIO devices, you need to use EMC’s RecoverPoint appliances to move the data."

"XtremIO is coming to its end of life."

"The product is highly expensive."

"This solution is geared toward enterprise-level companies. Small and medium-sized businesses would find it extremely expensive."

"I would like to see the ease of deployment and built-in Metro clustering."

"We've encountered challenges in integrating other products with Dell Xtremio, as it tends to be more vendor-locked. This means we can't easily explore other solutions that might work alongside Dell."

More Dell XtremIO cons

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"In the next version I would like to see more intelligence."

"For mission critical issues the performance is low."

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"Pricing and licensing are in line with other products from other manufacturers. You get what you pay for."

"This solution is a little bit pricey."

"It is costly but worth it."

"Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."

"You can get a two-year or three-year license for the tool. You can also opt for a perpetual-based licensing model, which can be renewed on a yearly or two-year basis."

"The licensing cost is on a yearly subscription basis, which can be expensive but is necessary for ongoing support and services. The pricing could be improved to make it more accessible."

"It is expensive if you need to increase scalability."

More Dell XtremIO pricing and cost advice

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"It is expensive. Everything is included in the license. There is no additional cost."

"The price is good enough considering the performance, and we are satisfied."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

"The costs were primarily in line with every other vendor at the time."

"This is an expensive solution."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

More Hitachi Virtual Storage Platform pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Answers from the Community

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 8, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

2 out of 34 answers

Storemgr67

Storage Manager at a financial services firm with 10,001+ employees

Oct 29, 2017

Dell EMC XtremIO Flash Storage

Read full answer

it_user745785

Director CTM IT Solutions with 11-50 employees

Nov 1, 2017

No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load

Read full answer

See all 34 answers

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

10%

Healthcare Company

Computer Software Company

17%

Financial Services Firm

17%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	14
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

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What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 26% of the time

Dell PowerMax vs Dell XtremIO

Compared 20% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 10% of the time

NetApp AFF vs Dell XtremIO

Compared 9% of the time

Nutanix Cloud Infrastructure (NCI) vs Dell XtremIO

Compared 8% of the time

More Dell XtremIO Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

September 2025

Download Dell XtremIO product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell XtremIO vs. Hitachi Virtual Storage Platform

September 2025

Free Report: Dell XtremIO vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about Dell XtremIO vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2025.

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