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Dell XtremIO vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
1.0
Dell XtremIO enhances performance, reduces latency, increases efficiency, and improves reliability, leading to faster response times and cost savings.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
7.2
Dell XtremIO support receives mixed reviews, from exemplary technical assistance to variable performance post-Dell merger.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
Associate Vice President at Federal Bank Ltd
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
6.9
Dell XtremIO is scalable and integrates well with virtualization but may have initial cost and enterprise-level scalability challenges.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
It is highly scalable.
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
Dell XtremIO provides very good scalability, allowing for cluster configurations that are easy to scale.
Trainer, Storage Consultant at Oxon
Dell XtremIO's scalability is quite easy;
System Engineer at Exaware
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.3
Dell XtremIO is generally stable and reliable, despite earlier issues, with well-regarded performance and effective support for problems.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
My customer has been using Dell XtremIO since 2017 and has not experienced any failures.
Systems Engineer at Thakral One (Pvt) Ltd
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
Associate Vice President at Federal Bank Ltd
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell XtremIO faces challenges with volume limits, user interface, replication, upgrades, support response times, and scalability.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
Sales Director at systemzwo group
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
The interface could be simplified for beginners to ease the configuration of special objects in the system.
Trainer, Storage Consultant at Oxon
There is a significant lack of training, support documents, and forums available for Dell XtremIO, making troubleshooting difficult for third-party individuals.
Systems Engineer at Thakral One (Pvt) Ltd
The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture.
System Engineer at Exaware
The interface management and monitoring need improvement.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
Solution Architect at a outsourcing company with 201-500 employees
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell XtremIO's high pricing is justified by performance and features, offering comprehensive licensing but additional products are needed.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
I would rate the solution as an eight out of ten in terms of costliness.
Sales Director at systemzwo group
XtremIO offers features that justify a potentially higher price, however, this varies with configuration.
Trainer, Storage Consultant at Oxon
Dell XtremIO is quite expensive compared to other solutions on the market.
Systems Engineer at Thakral One (Pvt) Ltd
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Associate Vice President at Federal Bank Ltd
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell XtremIO offers high performance, scalability, and efficient management with deduplication and compression, ideal for complex workloads.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Sales Director at systemzwo group
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The inline data deduplication feature and compression were useful for me because the performance was very good when I needed to read or write from storage, latency was reduced, storage was extended, and volume replication was supported.
System Engineer at Exaware
Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage.
Trainer, Storage Consultant at Oxon
The speed and scalability of Dell XtremIO are significant features that improve data storage management.
Systems Engineer at Thakral One (Pvt) Ltd
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
Solution Architect at a outsourcing company with 201-500 employees
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell XtremIO
Ranking in All-Flash Storage
19th
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
55
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.9%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Hitachi Virtual Storage Platform3.7%
Pure FlashArray X NVMe1.4%
Dell XtremIO0.9%
Other94.0%
All-Flash Storage
 

Q&A Highlights

reviewer581028 - PeerSpot reviewer
Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees
Nov 08, 2017
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
AS
System Engineer at Exaware
Has improved data reduction and snapshot efficiency while supporting critical workloads
There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see performance very clearly could be enhanced, similar to how NetApp works with Grafana and NetApp monitor, which shows you a comprehensive view of the whole picture. The snapshot functionality could work more similarly to Snap Center. If I want to see all the VCenter with the VM, I think it needs the API for this. I do see big differences between Dell and other products. NetApp works very closely with VCenter, and Hitachi also integrates well, but Dell is not very clear and does not proceed well with VCenter integration with Dell. It needs the API, and I need to see all the snapshots. If I want to restore a VM from only a few directories or a few files that I need to restore, it is very difficult. I do see some differences in licensing. For the last few years, the Dell EMC price is acceptable. A few years ago, Dell EMC was expensive, approximately 20 percent more than NetApp. Right now the budget between EMC and NetApp is very closely aligned. Regarding the installation process and deployment of Dell XtremIO, I notice that in Israel, a lot of professional services and engineers who work with Dell EMC have moved to another storage company. I do not know why. Dell EMC does not have enough engineers, system engineers, or professional services engineers to provide service to the old clients, similar to how NetApp or Hitachi do. I think Dell XtremIO is between easy and complicated to deploy; it gives you the whole picture, but I need to go closely to VCenter to connect to VCenter to see the snapshot and to see performance with more dashboards of performance. I also need to connect the switch fiber channel to see all zoning to give me more flexibility to install or configure fiber channel or to see the performance of the fiber channels. I think there should be some fiber channel disconnect adapter or better troubleshooting from hardware for errors.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
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Comparison Review

it_user182013 - PeerSpot reviewer
Federal Civ/Intel Engineering Lead at a tech vendor with 1,001-5,000 employees
May 1, 2015
Measuring Up: EMC XtremIO and HP 3PAR
Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…
 

Answers from the Community

reviewer581028 - PeerSpot reviewer
Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees
Nov 8, 2017
Nov 8, 2017
I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.
2 out of 34 answers
Storemgr67 - PeerSpot reviewer
Storage Manager at a financial services firm with 10,001+ employees
Oct 29, 2017
Dell EMC XtremIO Flash Storage
it_user745785 - PeerSpot reviewer
Director CTM IT Solutions with 11-50 employees
Nov 1, 2017
No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
8%
Performing Arts
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise14
Large Enterprise29
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about Dell EMC XtremIO?
The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...
What is your experience regarding pricing and costs for Dell XtremIO?
Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...
What needs improvement with Dell XtremIO?
There are some areas that could be improved with Dell XtremIO. The API to connect with command line or to see perform...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell XtremIO vs. Hitachi Virtual Storage Platform and other solutions. Updated: December 2025.
879,443 professionals have used our research since 2012.