Dell XtremIO vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #23 with an average rating of 7.8, while Hitachi Vantara is ranked #10 with an average rating of 8.0. Dell Technologies holds a 0.8% mindshare in AFS, compared to Hitachi Vantara’s 3.5% mindshare. Additionally, 80% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell XtremIO are both leading products in data storage solutions. Dell XtremIO offers superior features, making it worth the price despite higher costs and support challenges, giving it an upper hand.

Features: Hitachi Virtual Storage Platform offers strong scalability and reliability, plus straightforward deployment. Dell XtremIO provides high data reduction, ease of management, and advanced data reduction capabilities.

Room for Improvement: Hitachi Virtual Storage Platform could enhance predictive analytics, reporting, and add more advanced data reduction capabilities. Dell XtremIO users seek better customer support, reduced costs, and smoother upgrade processes.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform is noted for its straightforward deployment and reliable support. Dell XtremIO offers relatively easy deployment but faces criticism for customer service, making Hitachi superior in these areas.

Pricing and ROI: Hitachi Virtual Storage Platform is more cost-effective, with positive feedback on setup costs and ROI. Dell XtremIO, despite a higher price, offers good ROI thanks to its robust features, justifying its cost with advanced functionality.

To learn more, read our detailed Dell XtremIO vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

Dell XtremIO vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of November 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.1%, up from 0.7% compared to the previous year. The mindshare of Dell XtremIO is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.5%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.5%
Pure FlashArray X NVMe	1.1%
Dell XtremIO	0.8%
Other	94.6%

All-Flash Storage

Q&A Highlights

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 08, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

I would personally take a look at Nimble Storage. It is all processor and memory based. You can get the same performance out of a Hybrid array from Nimble. They offer all flash as well, but performance is not based on disk I/O. Very cool technology.

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Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Stanislaw Jagielski

Trainer, Storage Consultant at Oxon

Efficient and straightforward setup boosts data management capabilities

Scalability is a significant feature of Dell XtremIO, as it is easy to expand and manage. It provides a lot of features suited for complex systems, such as scalability and the ability to define multi-domain systems, which are beneficial for data management and storage separation. It is efficient from the customer's point of view, offering deduplication at both the volume and file levels. The configuration and setup are straightforward, provided one has knowledge in setting up network infrastructure like VLANs. It is easy to install, use, and configure, making it a reliable product.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of this solution are its ease of use and performance."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"What I really like about this program, is that it is easy to use and easy to configurate."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The most valuable feature of this solution is reliability."

"The solution uses newer technology for deduplication and compression."

"The solution is scalable."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The guaranteed sub-millisecond response time for a 4K block."

"Very good IOPS performance"

"The solution's most valuable features are the inline data reduction and deduplication."

"XtremIO is very stable."

"Speed and reliability:"

"I like the deduplication and auto-tiering features."

"The solution's most valuable feature is its high performance."

"It is great for applications like Microsoft Exchange, ERP, SQL and VDI; basically saved the VDI buy-in from users, as now performance was seamless in comparison to a physical PC."

More Dell XtremIO pros

"Data optimization, compression, and deduplication are the most important features for us."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The product provides a good storage space."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The high performance of flash storage is especially valuable to us."

"Storage is the most valuable feature."

"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

More Hitachi Virtual Storage Platform pros

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"It is on the expensive side."

"The tool's portfolio is minimal. It is expensive."

"Maybe the price can be reduced since the solution is very expensive."

More Pure FlashArray X NVMe cons

"Management: At the time, there was no snapshot scheduler, so I had to write XSnapCourier to address it. The sad thing is that even after the newest release, which includes a native scheduler, most customers using XSnapCourier chose to stick with it due to a more feature-rich experience."

"They can improve the product by providing an HTML5-based interface instead of the Java GUI based application."

"The solution needs to be simplified. When you integrate your storage with other systems, could use a little bit of automation."

"Native data replication: To replicate data between XtremIO devices, you need to use EMC’s RecoverPoint appliances to move the data."

"I would like to see the ease of deployment and built-in Metro clustering."

"Ease of use is key in the converged and hyper-converged world that requires administrators to have both hypervisor and storage skills."

"This solution is geared toward enterprise-level companies. Small and medium-sized businesses would find it extremely expensive."

"The GUI could be modified more in terms of how the different components are linked to each other."

More Dell XtremIO cons

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"The complex setup phase is an area where improvements are needed."

"This product should be easier to install and set up."

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"Our licensing fees are $500,000+ USD."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"Don’t buy this array. You’re paying for loads of magic beans, since it’s mediocre at best for a platform in a rapidly growing field. Look instead at Pure Storage or something with variable block deduplication. You’ll end up spending less and getting a better product with actual support."

"This solution is a little bit pricey."

"Too high priced for the Brazil market."

"The price of the solution should be reduced. The price matches the price of a VMAX service but it does not have the capability of a VMAX service. However, the prices of Dell EMC XtremIO can be reduceable."

"It is expensive if you need to increase scalability."

"Licensing is approximately $200,000 per year."

"The initial purchase price was good but when you need to upgrade, it's a different story."

"With some workloads that benefit from compression and deduplication, costs are actually better than some tier 2 subsystems (while latency remains <1ms)."

More Dell XtremIO pricing and cost advice

"The solution is expensive."

"The costs were primarily in line with every other vendor at the time."

"The product is reasonably priced."

"It is a little expensive."

"We pay for a support contract agreement."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"This is an expensive solution."

"Hitachi Virtual Storage Platform is a very expensive product."

More Hitachi Virtual Storage Platform pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Answers from the Community

reviewer581028

Manager Communications and Infrastructure at a financial services firm with 1,001-5,000 employees

Nov 8, 2017

Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series

2 out of 34 answers

Storemgr67

Storage Manager at a financial services firm with 10,001+ employees

Oct 29, 2017

Dell EMC XtremIO Flash Storage

Read full answer

it_user745785

Director CTM IT Solutions with 11-50 employees

Nov 1, 2017

No one of this, check Huawei Dorado, he keep Latency lower than competitor event when you have a heavy load

Read full answer

See all 34 answers

Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

Healthcare Company

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	14
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC XtremIO?

The feature I like most about Dell Xtremio is its hardware quality compared to other vendors. It's clear they're cont...

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What is your experience regarding pricing and costs for Dell XtremIO?

Pricing is hard to determine as it depends on the given configuration. XtremIO offers features that justify a potenti...

See all answers

What needs improvement with Dell XtremIO?

The interface could be simplified for beginners to ease the configuration of special objects in the system. While the...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 22% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell XtremIO

Compared 26% of the time

Dell PowerMax vs Dell XtremIO

Compared 18% of the time

Pure Storage FlashArray vs Dell XtremIO

Compared 13% of the time

Dell Unity XT vs Dell XtremIO

Compared 10% of the time

NetApp AFF vs Dell XtremIO

Compared 10% of the time

More Dell XtremIO Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 12% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Dell PowerMax vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell XtremIO

November 2025

Download Dell XtremIO product report

Buyer's Guide

Hitachi Virtual Storage Platform

October 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC XtremIO Flash, Dell EMC XtremIO X2, XtremIO, XtremIO X2

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Bring all-flash, scale-out storage to your enterprise applications with EMC XtremIO. Purpose-built for flash, XtremIO storage arrays are amazingly fast. Delivering high IOPS at less than 1 millisecond latency is just the start. EMC XtremIO helps you harness the power of flash storage by building in innovations like content-based data placement and dual-stage metadata.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Raiffeisen Bank Bulgaria, Wentworth-Douglas Hospital

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell XtremIO vs. Hitachi Virtual Storage Platform

September 2025

Free Report: Dell XtremIO vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about Dell XtremIO vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2025.

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