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Cloudinary vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudinary
Ranking in AI Content Creation
4th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
16
Ranking in other categories
Digital Asset Management (2nd)
Sprout Social
Ranking in AI Content Creation
2nd
Average Rating
8.2
Number of Reviews
17
Ranking in other categories
Social CRM (3rd), Social Media Management Solutions (4th), Social Media Analytics Software (1st), AI Customer Experience Personalization (10th)
 

Mindshare comparison

As of August 2026, in the AI Content Creation category, the mindshare of Cloudinary is 1.2%, up from 0.9% compared to the previous year. The mindshare of Sprout Social is 1.2%. It is calculated based on PeerSpot user engagement data.
AI Content Creation Mindshare Distribution
ProductMindshare (%)
Sprout Social1.2%
Cloudinary1.2%
Other97.6%
AI Content Creation
 

Featured Reviews

Josue BYIRINGIRO - PeerSpot reviewer
ATLP Technical Mentor at Andela
Saves time and resources and has a clear dashboard
I like the tool best because it's straightforward and doesn't have too many complicated options like AWS. The dashboard is clear - you create a directory, get credentials, and then use those in your Node.js or Java application to access resources. With AWS, you have to consider many things, like bucket policies and user permissions. It doesn't have these complications. Everything on Cloudinary is clearer than other platforms I've seen. It is very easy to use. It's easier than the AWS platforms I've seen. Even general developers can use it, while AWS needs more experience. The solution saves time and resources in several ways. It's easy to get started with, saving time from the beginning. You can implement file uploads in about thirty minutes without complications. The SDK and APIs provided to access their resources are simple and not complicated. Cloudinary is also a popular platform with good documentation and community support, making it easy to find solutions to problems.
Mirella Karpiesiuk - PeerSpot reviewer
Social Engagement Manager at a healthcare company with 10,001+ employees
Centralized social channels have transformed daily engagement and reporting workflows
Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us. The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have not seen any bugs or breakdowns. The tool's performance when the site loads up is good."
"The solution also has a default configuration that makes images load faster without losing quality."
"The platform has improved my projects by providing a fast and efficient way to manage images."
"I like the tool best because it's straightforward and doesn't have too many complicated options like AWS."
"Cloudinary provides a free plan for developers wanting to get started or explore its capabilities."
"The product's most valuable feature is the ability to upload images quickly and retrieve URLs. It integrates well with code, providing a seamless experience."
"Cloudinary will check for corrupted video or audio files and can re-encode them into different formats without much effort—you modify the URL, and it handles everything server-side."
"One of the best features of the platform is that we have a generous free tire that I can use for some of my projects without worrying about the platform's cost."
"Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics."
"Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it."
"The best features Sprout Social offers are the ability to post across all platforms from one place, the ability to review the performance of this post in one place, and also the ability to combine all the analytics from all these platforms into one report."
"Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels."
"We would not be able to do it without Sprout Social, and it is very easy to use; the user interface is very friendly and intuitive."
"Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting."
"Sprout Social has positively impacted the organizations that I have worked with by helping us to be more efficient and it was much easier to use rather than manually going into these social channels."
"In my experience, the best features Sprout Social offers are the ability to manage multiple campaigns."
 

Cons

"There are some things the product can improve in its UI."
"The UI needs improvement because it has become quite messy recently, making it difficult to locate the media library and images."
"Looking at its credits, I think Cloudinary can be scalable. However, when you compare it to the AWS S3 bucket, you have more options for scalability with AWS."
"The high price of the tool is an area of concern where improvements are required."
"The solution should be made more user-friendly because sometimes it's hard to understand."
"One thing that comes to mind is the capability for hosting very large video files, similar to platforms like YouTube."
"Cloudinary has a good user interface (UI), but there are some things the product can improve, like convenience."
"The platform's API features need enhancement."
"There is a limitation for us with Sprout Social in publishing boosted content within LinkedIn, and we would appreciate that to be improved."
"Maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually."
"My advice to others considering Sprout Social is that I believe it is a good platform to use temporarily for some clients, but it does not scale well for growth."
"It is not perfect. Sometimes its information or its syncing to platforms is clunky, so you end up having slightly wrong information or data."
"Sprout Social could be improved by being able to schedule out Stories, which is a current limitation."
"Realistically, I find the pricing quite high."
"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."
"Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them."
 

Pricing and Cost Advice

"I use the free plan, and that is enough for one or two websites. Though I felt that the product price is reasonable, I don't have any price details of any tools to help me make comparisons."
"From what I've used, it's actually cheap compared to other options like AWS."
"We decided to quit using Cloudinary after two years because we were getting a lot of users, and it was becoming expensive. Cloudinary had fixed charges, so if we agreed to pay 500 USD per month, it would be the same whether we used high or low resources. They would notify us if we exceeded our limit, but not if we used less—however, AWS charges according to usage, which became more cost-effective for us as we grew. With AWS, you might pay 100 one month and 200 the next, depending on your usage."
"The tool's pricing is very high."
"It is a free tool."
"For us, the price is okay."
"I am using the free version."
"The solution’s pricing is moderate."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Construction Company
14%
Outsourcing Company
10%
Comms Service Provider
8%
Financial Services Firm
17%
University
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise18
 

Questions from the Community

What is your experience regarding pricing and costs for Cloudinary?
I did not research Cloudinary's pricing, as I am using it for free. In the free service, it performs well.
What needs improvement with Cloudinary?
The UI needs improvement because it has become quite messy recently, making it difficult to locate the media library and images. Additionally, the initial setup process is complex due to the numero...
What advice do you have for others considering Cloudinary?
I would advise new users to read the documentation thoroughly to understand how to upload and store images effectively. For those using Cloudinary for the first time, be prepared for a learning cur...
What is your experience regarding pricing and costs for Sprout Social?
We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate te...
What needs improvement with Sprout Social?
I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient. Regarding Sprout Social's AI capabilities, I currently think they manage it w...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, an...
 

Overview

 

Sample Customers

Information Not Available
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Cloudinary vs. Sprout Social and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.