Try our new research platform with insights from 80,000+ expert users

Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
75
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
20
Ranking in other categories
Email Security (11th), Secure Web Gateways (SWG) (7th), Data Loss Prevention (DLP) (7th), Cloud Access Security Brokers (CASB) (7th), Access Management (5th), Bot Management (3rd), ZTNA as a Service (3rd), ZTNA (2nd), Secure Access Service Edge (SASE) (6th), Remote Browser Isolation (RBI) (2nd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
11th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 19.6%, up from 19.2% compared to the previous year. The mindshare of Cloudflare One is 4.1%, down from 4.7% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.4%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Richard Polyak - PeerSpot reviewer
Straightforward setup with very good granularity and performance
Our company uses the solution as a data center firewall.  It is hard to determine all users within our infrastructure. It depends on systems we put behind the solution. Its internal but also a data center firewall. Sometimes, there are hooks from the solution to our external infrastructure or…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of Cloudflare were found to be more beneficial and led to the decision to utilize it over other options."
"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"There are key things that are used for our enterprise customers, such as Lambda and DNS."
"I like Cloudflare's application gateway and DDoS protection."
"Easier http to https redirect using page rules"
"It is a fast and secure DNS."
"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."
"The simplicity of the overall dashboard makes it a great product for a user like me who has less understanding of the internet than a developer or other more technical people. It gives me peace of mind. I also love the easy customization of the Page Rules."
"Enables me to work from two locations."
"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Cloudflare DDoS mitigates DDoS attacks."
"I'm very satisfied with the environment and the dashboard."
"Cloudflare is by far the most effective solution that I have come across."
"It is a stable solution."
"For Cloudflare Access, I am using the free plan...The most valuable feature is their protection."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"The setup and functionality are fairly straightforward."
"F5 BIG-IP Advanced Firewall Manager's most valuable feature is load balance. It is readily available and uncomplicated."
"It blocks various attacks and mitigates disasters from occurring."
"The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications."
"It is stable."
"CGNAT is one of its strong areas."
"The protection is very useful."
"The solution provides behavioral analysis via AI to detect malicious traffic."
 

Cons

"There might be helpful if there was some web application firewall feature."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"The product needs to improve its automation."
"Support response time could be improved."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"It should confirm audit findings of the assigned area with auditees to ensure that the audit conclusions are based on an accurate understanding of the issues."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"For the topic of improvement, providing some training material is one of my suggestions."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"They don't have a person to provide support for customers using the solution under their free plan."
"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."
"Lacks a VPN feature to provide a secure connection to the data center."
"We needed to protect the database but the solution didn't offer a certain feature to do so."
"F5 could provide a distributed cloud version."
"There should be simplified and better integration with BIG-IQ."
"Firstly, geolocation currently relies on manual updates. It has to move to automatic updates. There are no automatic updates for this feature. If some IPs, countries, or service providers move to another country, now you will be allow IPs that you previously denied. This is because you depend on the database, which doesn't update automatically. This is really a very important area that they need to improve."
"The solution doesn't really meet our requirements for an edge firewall."
"There is room for improvement in Advanced Firewall Manager's dashboard statistics, especially during attacks."
"F5 BIG-IP Advanced Firewall Manager's pricing and technical support services need improvement."
"The appliance and features could be enhanced further, especially in terms of security. Some features like the WAF firewall may seem expensive compared to the standard license, so there could be room for adjusting the pricing."
 

Pricing and Cost Advice

"The solution is expensive when compared to other products but offers unlimited bandwidth."
"There are no additional costs beyond the standard licensing fees."
"We are using the free tier of the solution."
"The tool is a premium product, so it is very expensive."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"The product's pricing is cheap."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The solution's pricing lacks transparency."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The prices are slightly expensive."
"It is somewhat on the expensive side although it is worth the additional cost."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
"The solution is slightly on the higher priced side."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"We have purchased a five-year licensing package for the product."
"As per pricing, I would not say cheap, but little higher than cheap, but not very expensive. So you can say kind of value for money solutions."
"It's very expensive, and you pay extra for the models."
report
Use our free recommendation engine to learn which Distributed Denial-of-Service (DDoS) Protection solutions are best for your needs.
849,686 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
17%
Computer Software Company
14%
Comms Service Provider
9%
Financial Services Firm
8%
Computer Software Company
17%
Financial Services Firm
10%
Comms Service Provider
9%
Manufacturing Company
6%
Financial Services Firm
22%
Computer Software Company
18%
Government
9%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
The appliance and features could be enhanced further, especially in terms of security. Some features like the WAF ( /...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.