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Cloudflare One vs F5 BIG-IP Advanced Firewall Manager (AFM) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 22, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
76
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (13th)
Cloudflare One
Ranking in Distributed Denial-of-Service (DDoS) Protection
5th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
21
Ranking in other categories
Email Security (16th), Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (14th), Cloud Access Security Brokers (CASB) (9th), Access Management (7th), Bot Management (3rd), ZTNA as a Service (6th), ZTNA (1st), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (3rd)
F5 BIG-IP Advanced Firewall...
Ranking in Distributed Denial-of-Service (DDoS) Protection
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.9%, up from 17.8% compared to the previous year. The mindshare of Cloudflare One is 3.6%, down from 4.7% compared to the previous year. The mindshare of F5 BIG-IP Advanced Firewall Manager (AFM) is 1.4%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare18.9%
Cloudflare One3.6%
F5 BIG-IP Advanced Firewall Manager (AFM)1.4%
Other76.1%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Carlos Alam Hernandez Baruch - PeerSpot reviewer
The solution enables seamless security management and fosters a learning environment
Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions. For the solution stopping us for e-learning, I appreciate the concept yet need more resources or courses in Mexico, preferably in Spanish. Certifications are easy, however, I require more real-world environments and instructors.
Pawel Augustyn - PeerSpot reviewer
Provides outstanding resource management and application security across multiple geographies
The most valuable features for me are stability, availability, and security, along with the ability to manage multiple features to secure my applications. The solution also monitors and blocks unconventional requests and maintains security efficiently. The scalability feature also allows me to manage and allocate resources dynamically without disrupting production traffic.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DDoS attacks target unprotected machines. Cloudflare detects and stops these attacks using internal systems. It identifies incoming DDoS attacks, issuing challenges or blocking them immediately."
"Generally, I am satisfied with this product."
"Smaller businesses have seen great ROI due to the low investment and strong performance."
"It's very user-friendly."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"The DDoS protection is the most valuable aspect of the solution."
"The attacker won't have details since my public IP is anonymous. It offers us good privacy."
"I like Cloudflare's application gateway and DDoS protection."
"The solution has different options that can be used to differentiate DDoS attacks."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Enables me to work from two locations."
"The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Clover is the best product globally."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare, in my opinion, was easy to implement."
"The web application firewall has been very helpful. We purchased F5 when we were migrating our applications to the cloud."
"Its performance and ease of use are valuable."
"I find the signature base is very helpful to see traffic"
"It excels in preventing downtime and maintaining application performance, which is crucial for our clients' security and operational continuity."
"The product’s most valuable features are LTM and WAF."
"The most valuable feature of F5 BIG-IP AFM is all of my workers enjoy using it."
"The most valuable features of F5 BIG-IP Advanced Firewall Manager (AFM) are the web gateway, load balancing, services, and applications available."
"It is stable."
 

Cons

"The product support needs to be accessible from more places, a wider area of coverage."
"An integrated SSO feature would be useful for Cloudflare DNS."
"There might be helpful if there was some web application firewall feature."
"It should confirm audit findings of the assigned area with auditees to ensure that the audit conclusions are based on an accurate understanding of the issues."
"They lack a good way to manage DNS as a company, since everything is relegated to single account logins until you get to the higher levels. They have come out with a paid feature to remedy this, but I have not had a chance to fully review it yet to know if it fixes the access problem."
"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."
"Technical support is lacking."
"Cloudflare's console should be made more user-friendly."
"Our subscription plan for the solution has a limitation of bot signatures."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"There are premium tier live service and lower tier live service, so we opted for the lower tier. But there is no medium tier where we pay a little extra and get a bit more service. So if that can be improved."
"The response time for support must be reduced."
"The initial onboarding was causing us some confusion."
"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."
"Feedback could be enhanced."
"Lacks a VPN feature to provide a secure connection to the data center."
"The web gateway feature could improve in F5 BIG-IP Advanced Firewall Manager (AFM)."
"The solution’s initial setup is not easy."
"For configuring the firewall, every single vendor on the planet has pretty much the same logic when it comes to firewalls, and F5 has a completely different approach and completely different behavior."
"Deployment times vary according to the customer. It needs to be heavily configured. You need to look and you need to observe the behavior of the traffic before you can start configuring everything. It can take time."
"Some spam can go by the firewall."
"The solution's UI could be improved."
"Apart from the price, I feel no other areas need improvement."
"Currently, we have eighty F5s and we need some kind of management software. It would be very helpful."
 

Pricing and Cost Advice

"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"I give the price a five out of ten."
"The product's pricing is minimal compared to other products."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"The price of the solution is expensive."
"A free version of the solution is available."
"The solution's pricing lacks transparency."
"The solution is not that expensive."
"The prices are slightly expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The price of F5 BIG-IP AFM is a little more expensive than other firewalls on the market."
"F5 BIG-IP Advanced Firewall Manager is not an expensive solution."
"It is somewhat on the expensive side although it is worth the additional cost."
"We need to pay a yearly licensing fee for the solution."
"The solution is slightly on the higher priced side."
"F5 BIG-IP Advanced Firewall Manager (AFM) is an expensive solution. They are one of the best in the market, but the price could be cheaper."
"F5 BIG-IP AFM is an affordable solution. There were not any additional fees other than the standard licensing."
"We have purchased a five-year licensing package for the product."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Computer Software Company
15%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
6%
Financial Services Firm
16%
Computer Software Company
14%
Performing Arts
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise10
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about Cloudflare Access?
The tool also offers good scalability, and the dashboard, along with real-time analytics, is very good.
What is your experience regarding pricing and costs for Cloudflare Access?
The price of Cloudflare Access is the same as compared to Akamai, but I get better performance from Cloudflare. My co...
What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your experience regarding pricing and costs for F5 Advanced Firewall Manager?
The standard license is reasonably priced, but additional features like the WAF can be more expensive. There are plen...
What needs improvement with F5 Advanced Firewall Manager?
The appliance and features could be enhanced further, especially in terms of security. Some features like the WAF ( /...
 

Also Known As

Cloudflare DNS
Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
F5 AFM, F5 Advanced Firewall Manager
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
23andMe
City Bank, Ricacorp Properties, Miele, American Systems, Bangladesh Post Office
Find out what your peers are saying about Cloudflare One vs. F5 BIG-IP Advanced Firewall Manager (AFM) and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.