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Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Microsoft App-V comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Citrix DaaS (formerly Citri...
Ranking in Application Virtualization
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
128
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (1st), Desktop as a Service (DaaS) (1st)
Microsoft App-V
Ranking in Application Virtualization
2nd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
9
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Application Virtualization category, the mindshare of Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) is 22.4%, down from 27.5% compared to the previous year. The mindshare of Microsoft App-V is 12.9%, down from 22.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Virtualization Mindshare Distribution
ProductMindshare (%)
Citrix DaaS (formerly Citrix Virtual Apps and Desktops service)22.4%
Microsoft App-V12.9%
Other64.7%
Application Virtualization
 

Featured Reviews

SN
Technical Lead on Virtual Desktop at Orange
Has delivered consistent desktop experiences across remote locations and has supported multimedia workloads efficiently
I have utilized the HDX protocol for compression and audio-video capabilities. When users need to conduct meetings with customers or colleagues, they can use Teams solutions and open a bridge where video and audio are encapsulated within the ICA protocol, which is protected by SSL and certificates for security. This provides secure communication at good quality through the HDX protocol. HDX protocol has improved application performance as it is specifically designed for multimedia applications. If processing audio or video files, such as in telecom where discussions are recorded and then prepared as video or audio, this does not consume excessive bandwidth during the operation compared to a normal remote desktop connection provided by Microsoft. Everything is compressed and provides sufficient bandwidth for multiple people to perform similar tasks without interruption or session disconnection. All multimedia-related activities, such as playing content on YouTube, deliver a better experience with this protocol overall. I use multi-factor authentication for opening sessions to the data center where users access their machines or software. Multi-factor authentication has helped secure applications because users typically have two-way authentication software on their phones. They use a password first and then authenticate themselves through their mobile application to grant access to resources. This approach is effective because if a hacker attacks a user, they need more than just the password and username. They must also possess the device that provides authentication. The device typically has facial recognition, a password, and provides better security overall.
Francois Gotti - PeerSpot reviewer
Senior Infrastructure Engineer at IQEQ
Streaming has impressed but integration and support require improvement
The problem with Microsoft App-V is that there is no choice since Microsoft has decided to stop it, and we are searching for alternatives. Microsoft App-V needs to evolve, possibly with better integration with other solutions, particularly since we use Citrix and want to integrate App-V packages more efficiently. The management of packages should be easier, possibly through a web console for visibility in versioning, and options to convert packages when changing technologies. Many companies avoid using tools like Admin Studio due to high costs. Additionally, Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable solution."
"The most valuable feature is the watermark because most of the time our employees connect from a remote location. In case they photograph the DDA or some data, the watermark will show which user did so and from which IP they connected. That makes it more secure."
"Security is a shining point of the Citrix Workspace. Citrix Virtual Apps and Desktops is a very robust solution when security is a concern. Furthermore, the content collaboration data-hosting that Citrix integrates with Virtual Apps and Desktops is among the best there is."
"Having so much flexibility in one solution, especially one that works as well as Citrix, is a huge advantage."
"Citrix Workspace allows you to work in a remote environment and gives you data security."
"The security, data leakage protection, and the support mechanism have all improved."
"The most valuable feature is the gateway to a remote connection, to a physical or a virtual PC. Compared to a normal VPN client and connection, the connection via Citrix is more stable and does not consume as much network bandwidth."
"Centralization and security are the most valuable features of Citrix Virtual Apps and Desktops."
"From my experience with Microsoft App-V, the feature I liked the most is the streaming."
"It is very easy to use from an administration point of view."
"The most interesting and powerful feature for us is the fact that we can upgrade any kind of app instantly."
"I appreciate the process of being able to change or review my answers."
"The most valuable feature of Microsoft App-V that I found is the possibility to bring old software back to life and publish it for users to do their jobs using those applications."
"From a technical point of view, it meets most of the customers' needs."
"We can deploy applications incredibly fast."
"From my point of view, it reached a maturity where we can consider it to be perfect."
 

Cons

"In terms of the user experience, when we asked employees to work on the VDI, they were not entirely happy, considering the performance compared with a normal laptop or a desktop."
"​There have been many issues with stability."
"In the bank, a major part of all our applications is Microsoft App-V. If App-V is at end of life, then we need a new technology to replace it. As of today, I haven't seen in Citrix Studio that there is a new technology embedded directly in it to replace App-V."
"For us, pricing is the most important feature to improve."
"I would like to see better documentation of best practices and communication of newly available tools or troubleshooting tools."
"I had a stability issue with Citrix XenServer. If you experience a problem with XenServer, you must know Linux commands, unlike with VMWare ESX."
"There are many latency and slowness issues, which are things looked after by Citrix."
"Citrix has undergone significant changes, primarily due to its acquisition. This acquisition impacted Citrix's value because of increased licensing costs under the new model. As a result, many customers are now considering alternatives to Citrix."
"Regarding improvements in Microsoft App-V, I would appreciate seeing the successor, MSIX, work better, as nothing is going to be implemented anymore since it is end of life by the end of the year."
"The process was streamlined but didn't make our work simple. We encountered an issue with the person responsible for designing the website."
"The reporting features could be improved."
"The downside is that Microsoft bought this product and they are going to discontinue it in 2026. This is worrisome for us."
"There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance."
"If it were possible to integrate App-V with a cybersecurity solution then we could implement a documentation registry, which would be useful."
"Microsoft App-V has been slow, and users experience delays when launching applications, which presents significant challenges."
"Microsoft App-V is more suited for legacy software usage, and trying to make it work in that context usually feels tricky and unreliable."
 

Pricing and Cost Advice

"I don't quite remember the specifics of what we had. I believe we had a 25-user license, and I don't recall it being overly expensive."
"I suggest using the concurrent user licensing scheme."
"You have to do some hard work in order to get the suitable licenses."
"The pricing is a little bit high, but it's good value for the product's stability and efficiency."
"It's my understanding that the solution license fee for each user is around $300 US. If we buy a personal laptop for each employee every five years, then the total cost is five times $300 US, or $1,500 USD. So we could buy 100 personal laptops instead of the Citrix solution."
"The Citrix license model has changed. It costs around $240 per user for a single username, but a concurrent license costs double."
"The cost of the Citrix software reflects what I would expect a product of that nature, in that market, to be. Understanding the licensing is quite a bit more complicated, because one of the things about Citrix is that you can buy licensing at different levels... Yet I still like the idea because it means that if all you need is a basic load balancing solution, then you don't need to buy an advanced or premium license."
"It is a bit costly, but enterprise class features come with a cost."
"Clients do not pay licensing fees."
"The pricing of this product is competitive."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
Comms Service Provider
8%
Financial Services Firm
17%
Healthcare Company
8%
Comms Service Provider
6%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise21
Large Enterprise69
By reviewers
Company SizeCount
Small Business4
Large Enterprise5
 

Questions from the Community

What needs improvement with Citrix Virtual Apps and Desktops?
I have found that Citrix DaaS is still a complex product, especially on the desktop side, which affects scalability. Although it works well on the apps side, the desktop aspect still has room for i...
What is your experience regarding pricing and costs for Citrix Workspace?
Citrix DaaS is considered expensive, especially for companies that do not require multi-cloud. Tiered pricing based on company size would be beneficial.
What is your experience regarding pricing and costs for Microsoft App-V?
Regarding pricing, I believe flexibility would help retain customers. Costs could be more adaptable to meet varying budgets.
What needs improvement with Microsoft App-V?
There is definitely room for improvement with Microsoft App-V, especially in terms of enhancing troubleshooting resources and user guidance.
What is your primary use case for Microsoft App-V?
I have been using Microsoft App-V for quite some time, and I can describe my use cases, which include various applications that enhance productivity.
 

Also Known As

XenDesktop, XenApp (Citrix Virtual Apps), Citrix Workspace
App-V, MS App-V
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Exelon, Aeronamic, AIDS Healthcare Foundation, Alameda County Medical Center, Alaska Department of Fish & Game, Aloysius Stichting, Amarchand Mangaldas, AmBev, Amnet Technology Solutions, Arval
The University of Texas at San Antonio (UTSA), GDDKiA, P&V, Etisalat Lanka, Hellenic Petroleum
Find out what your peers are saying about Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs. Microsoft App-V and other solutions. Updated: June 2026.
902,456 professionals have used our research since 2012.