Try our new research platform with insights from 80,000+ expert users

BuzzBoard vs Data.com vs ZoomInfo comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of May 2025, in the Sales and Market Intelligence category, the mindshare of BuzzBoard is 1.9%, down from 4.7% compared to the previous year. The mindshare of Data.com is 2.7%, down from 7.9% compared to the previous year. The mindshare of ZoomInfo is 23.5%, down from 31.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Sales and Market Intelligence
 

Featured Reviews

Use BuzzBoard?
Share your opinion
Use Data.com?
Share your opinion
Deepak Kenguva - PeerSpot reviewer
Offers the ability to customize the filters, like targeting specific job levels (executive, manager, etc.) and real-time updates
There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.
report
Use our free recommendation engine to learn which Sales and Market Intelligence solutions are best for your needs.
850,349 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
No data available
Financial Services Firm
20%
Computer Software Company
14%
Construction Company
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

Ask a question
Earn 20 points
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for ZoomInfo?
ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary t...
What needs improvement with ZoomInfo?
ZoomInfo ( /products/zoominfo-reviews ) could improve data accuracy.
What is your primary use case for ZoomInfo?
I primarily use ZoomInfo ( /products/zoominfo-reviews ) for prospecting.
 

Comparisons

No data available
No data available
 

Product Reports

 

Also Known As

No data available
No data available
OperationsOS, RingLead
 

Overview

 

Sample Customers

Hearst, YP, ReachLocal, GateHouse Media, Gannett
DocuSign, Field Nation, Kelly Services
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv