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Bullhorn vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bullhorn
Ranking in CRM
34th
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
Applicant Tracking and Recruiting Software (5th)
Zoho CRM
Ranking in CRM
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
58
Ranking in other categories
Opportunity Management (3rd), Sales Force Automation (3rd)
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Bullhorn is 0.6%, up from 0.3% compared to the previous year. The mindshare of Zoho CRM is 1.8%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Zoho CRM1.8%
Bullhorn0.6%
Other97.6%
CRM
 

Featured Reviews

Christiane Hauk - PeerSpot reviewer
Have improved workflows through automation but faced challenges with feature limitations and unclear pricing
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhorn, it's limited to the candidate, the placement, the job, and the contact entity. You cannot automate files, notes, or change requests, so it's very limited, and they also don't do any further development in this anymore since AI is on the market. When it comes to automation in Bullhorn, I would appreciate seeing that automation is possible for integrating files. For example, that you can say, show me all candidates who don't have a file or which have a file that is older than one year, or which have a file type of resume or contract. I would appreciate seeing the possibility to build automations based on change requests, where you can automate according to the status submitted or approved, which is currently not possible, or automation based on notes. When it comes to the missing features in Bullhorn, I have numerous suggestions. Recently they introduced the AI assistant, which is a chatbot within Bullhorn that can refer to candidate, contact, and job data, which is great. However, the output from your prompt can only be copied to a clipboard and not inserted into a Bullhorn field, meaning you always have to do three, four more clicks to get it over to an email or to the field that publishes the job ad. This functionality has to be developed further because there are other tools that can already do this. The prompting and formatting possibilities within the prompt are very limited as well. Regarding AI, there is no match top candidates functionality that provides results good enough to use. We are already using the Textkernel search, which is the future search Bullhorn will integrate. Additionally, we also work with Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years. We also use the Canvas reporting tool that lacks further development; there are limitations on what you can build reports on. I would appreciate seeing improvements there, and to close this circle, I would appreciate seeing a kind of avatar that can conduct a first interview with a candidate.
NaveenKumar S - PeerSpot reviewer
Zoho CRM improves lead conversion with AI assistance but could have better technical support
Zoho Zia has helped our lead conversion process by serving as a private AI of Zoho CRM that assists in boosting lead conversation by analyzing customer data, predicting outcomes, and automating workflow follow-ups. Regarding how Zia helps with lead conversion, there's lead scoring and conversion predictions, sentiment analysis, and workflow suggestions. For lead scoring, Zia analyzes past lead conversation patterns and assigns scores to new leads, and high score leads get prioritized for faster follow-up. In terms of conversation predictions, Zia predicts the probability of lead conversion based on demographics and engagements, helping the sales team focus on the most promising leads. Another point is sentiment analysis, where Zia scans customer emails, chats, and notes to detect tones such as positive, negative, or neutral, guiding us on how to approach the leads better. For workflow suggestions, it recommends automated workflows such as sending emails and assigning tasks to agents, improving our engagements. Additionally, the conversational AI feature through Zia chatbot can interact with leads via website chat or capture details and push them into Zoho CRM automatically. The analytics and reporting features in Zoho CRM helped me understand sales patterns and customer behavior through standard reports that include pre-built reports for leads, deals, sales activities, and campaigns. We can customize reports as well, creating reports based on any module fields, and we can integrate with Zoho Analytics for direct capture of reports from our modules. We can merge leads reports to contact reports using SQL, allowing for effective sales funnel tracking to identify drop-offs and optimize conversation strategies. Auto-generated reports are also available for daily scheduling, ensuring that admin receives daily basis reports through automation. With advanced BI features such as drag-and-drop dashboards and predictive analysis using pivot tables, we can create insightful dashboards while pulling CRM and external data from sources such as Google Ads and Facebook Ads for unified analytics. The automation capabilities in Zoho CRM have helped streamline our organization's sales and marketing tasks by handling repetitive tasks such as sending follow-up emails, assigning leads, and updating fields. For example, if a lead score is greater than 80, it automatically assigns that record to the senior sales representative. There are also blueprint options to define the step-by-step sales process, ensuring every sales representative follows the same process. Automation includes assignment rules, lead scoring, priority load options, sales signals, macros, and territory management, which automatically routes leads based on geography, revenue, and industries. Additionally, deal stage automations trigger actions when a deal moves stages, such as sending a contract when it moves to negotiation. For marketing, there are tools for email campaign automation, behavior-based triggers, campaign to lead sync, and social media automations. The overall benefits I have seen from using Zoho CRM include centralized customer data, where all customer interactions are visible in one place, providing a 360-degree view. Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks. This leads to better marketing ROI, as we can track campaigns, ad spend, and lead sources, connecting marketing efforts to revenue. Enhanced collaboration through shared notes, tasks, and role-based access enables teamwork within our internal users and sales teams, contributing to customer satisfaction. Moreover, Zoho CRM is scalable and customizable, adapting to startups, SMBs, and enterprises with its flexible modules and fields. Lastly, it is cost-efficient compared to Salesforce and HubSpot while including a wide range of features.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate best about Bullhorn is its user interface, which is really nice, and I enjoy the flexibility that you have with it and how you can customize it to meet your needs."
"What I appreciate most about Bullhorn's core functionalities and ATS functionalities is that it is highly customizable, the UI is very user friendly, and it's very easy to train."
"The most valuable feature I have found in Zoho CRM is custom functions—you can achieve anything with it, from integrations with other applications to automating complex tasks that the inbuilt features may not handle."
"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."
"The platform has a valuable lead qualification feature."
"The solution has an efficient notification feature."
"Zoho CRM's automation capabilities have helped to streamline my organization's sales and marketing tasks."
"I think the whole pipeline tracking is most useful for us."
"Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks."
"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
 

Cons

"Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years."
"I think one thing that could be improved is that it's expensive."
"The chatbot feature is not very intelligent and lacks AI capabilities."
"I would like to see better integration with Zoho Creator."
"One area of Zoho CRM that could be improved would be email support. The email support is really slow, but the in-app support is superb."
"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."
"Zoho could be more user friendly by improving the UI of the interface."
"The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes.""
"The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics."
"There should be easy access to feature recommendations in the solution"
 

Pricing and Cost Advice

Information not available
"Zoho CRM is available at a fairly average price"
"We pay for an annual license to use this solution."
"We consider it a good value and found it to be cost-effective."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"Zoho CRM is an expensive tool."
"The solution is cost-effective."
"The basic plan has changed from $15 to $25 or $30."
"I have no information about the pricing for Zoho CRM because the finance department handles that."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
10%
Computer Software Company
8%
University
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

Ask a question
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What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
What needs improvement with Zoho CRM?
The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics. Zoho CRM's support can improve significantly, although it's designed to require mi...
 

Comparisons

 

Overview

 

Sample Customers

Tiro Partners, Skills Alliance, Think IT Recruitment, Mclaren Consultancy, REACH Employment Services, Aurec, FocusCore, Icon Partners, Curate Partners, Rowben Consulting, Richard Lloyd, Peoplefusion, Gemini People, Glotel
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Bullhorn vs. Zoho CRM and other solutions. Updated: October 2025.
869,566 professionals have used our research since 2012.