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Boomi Data Hub vs Microsoft MDS comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Boomi Data Hub
Average Rating
8.2
Reviews Sentiment
7.8
Number of Reviews
7
Ranking in other categories
Cloud Master Data Management (MDM) (7th)
Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
24
Ranking in other categories
Master Data Management (MDM) Software (3rd)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Boomi Data Hub is designed for Cloud Master Data Management (MDM) and holds a mindshare of 4.8%, up 2.5% compared to last year.
Microsoft MDS, on the other hand, focuses on Master Data Management (MDM) Software, holds 9.9% mindshare, down 11.2% since last year.
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Boomi Data Hub4.8%
Informatica Intelligent Data Management Cloud (IDMC)18.1%
Semarchy xDM11.5%
Other65.6%
Cloud Master Data Management (MDM)
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS9.9%
ON EBX9.6%
Semarchy xDM9.1%
Other71.4%
Master Data Management (MDM) Software
 

Featured Reviews

John Posthuma - PeerSpot reviewer
Director of DPA at Partou
Strong integration and synchronization capabilities with saving time
Boomi AtomSphere Master Data Hub is a real integration tool that offers powerful and helpful features. It has data synchronization capabilities, and I have noted that it provides a benefit for all my integration needs. Additionally, there are notable benefits in terms of time savings, money savings, and resource savings for me.
NA
Data Management Consultant at a tech services company with 51-200 employees
Centralized master data has improved data quality but now requires a clearer future roadmap
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously. Microsoft MDS is still supported on SQL Server two thousand twenty-two and earlier, but the trajectory is clear that Microsoft is not investing in Microsoft MDS going forward. I would also say that the cloud story is a gap because there's no native cloud version of Microsoft MDS. For clients who are moving workloads to Azure, that's an increasingly awkward conversation. Microsoft's direction for MDM in the cloud is through other capabilities like Azure Purview and Dataverse, but those are different products with different feature sets.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of this solution is that it seems to be more of a drag and drop interface."
"Boomi AtomSphere Master Data Hub offers features like unified data models, data security, and compliance, and we have tested data models that enable us to train LLM models for specific use cases."
"The data migration worked for us and serves the purpose that we need."
"The most valuable features of Boomi AtomSphere Master Data Hub are the ability to do data integrations, APM Management, MDM, and data catalog."
"The most valuable feature is that it's very easy to develop the processes and we have been using it for a long time. At that time, no other tool was available, and it was the best product. When we first got it, I don't think it was a Dell product back then. We upgraded to the cloud last year. Today, it's still the best because it's very user-friendly, and the user interface is also very user-friendly. We can easily develop the processes quickly."
"Boomi AtomSphere Master Data Hub is a real integration tool that offers powerful and helpful features, with data synchronization capabilities that provide benefits for all my integration needs along with notable time, money, and resource savings."
"We use the administrator to create different interfaces. We developed APIs for specific applications like data validation between systems. We have our own product and base it on the Boomi interfaces that generate this type of data validation."
"Being at the center of the various data silos within customer systems provides an easy way to implement a scalable and secure master data management hub as a service."
"The most valuable feature is the administration console."
"The backup and restore functionality are the solution's most valuable aspects."
"It has been a long-standing tool in our organization since it was free."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"The most valuable feature of Microsoft MDS is its management."
"It gives you the flexibility to have in-depth experience; it allows you to collect data and save it as a golden record, and you have the flexibility for data stewardship."
"I would recommend Microsoft MDS to companies that need a simple solution at no cost."
"It's Microsoft, so it's not always perfect, however, is a good step to start with."
 

Cons

"We have problems in some scenarios where there are messages in the queue and would require some support."
"There could be improvements in integrating more features with Microsoft Azure."
"The price could be better. It would also be better if they stopped changing the icons every six months. Whenever they change it, users have to adapt to them again."
"The reporting needs to be improved to help get more KPIs in the longterm. Now, the system keeps only three months."
"Boomi AtomSphere Master Data Hub could improve by having a ChatGPT AI tool to solve problems and develop quicker."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"It would be a better option to have an on-cloud version."
"In my 30+ years in IT I've never experienced a tool that only allows you to create reactive rules that identify bad data but never prevent it from getting saved. In a large enterprise I would rule this as a show stopper."
"The only drawback is that it does not have the matching, merging, and all true MDM components."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"The program's navigation tools could be improved."
"The Microsoft license cost could be lower."
 

Pricing and Cost Advice

"The price could be better. In the current market, it's expensive but worth it."
"We have a monthly subscription, which is $550 per month."
"Microsoft MDS is an expensive solution."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"The pricing of this solution is good."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"I would like to see better pricing."
"SAP is more expensive than Microsoft."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
14%
Manufacturing Company
10%
Outsourcing Company
10%
Financial Services Firm
12%
Manufacturing Company
11%
Outsourcing Company
11%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for Boomi AtomSphere Master Data Hub?
The pricing of Boomi AtomSphere Master Data Hub seems reasonable compared to competitors like Informatica and other products. Most of these solutions are SaaS-based and cloud-native, making them co...
What needs improvement with Boomi AtomSphere Master Data Hub?
One challenge we face is the effort required in data preparation before using MDM ( /categories/master-data-management-mdm-software ) capabilities. A feature to facilitate data preparedness, such a...
What is your primary use case for Boomi AtomSphere Master Data Hub?
We are evaluating Boomi AtomSphere Master Data Hub ( /products/boomi-atomsphere-master-data-hub-reviews ) in terms of its features, especially from unified data models, data security, and complianc...
What is your experience regarding pricing and costs for Microsoft MDS?
My experience with pricing, setup cost, and licensing shows that the licensing is one of Microsoft MDS's genuine advantages, as it's included in SQL Server Enterprise Edition at no additional cost....
What needs improvement with Microsoft MDS?
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain...
What is your primary use case for Microsoft MDS?
My main use case for Microsoft MDS is as a central master data repository for clients running SQL Server-based data environments. The typical scenario is a mid-sized organization that has product d...
 

Also Known As

Dell Boomi MDM
Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
 

Overview

 

Sample Customers

LinkedIn
ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Find out what your peers are saying about Informatica, ON EBX, Qlik and others in Cloud Master Data Management (MDM). Updated: October 2026.
920,769 professionals have used our research since 2012.