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Azure Data Factory vs Census comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
94
Ranking in other categories
Cloud Data Warehouse (2nd)
Census
Ranking in Data Integration
38th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Integration category, the mindshare of Azure Data Factory is 2.8%, down from 9.7% compared to the previous year. The mindshare of Census is 0.5%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Azure Data Factory2.8%
Census0.5%
Other96.7%
Data Integration
 

Featured Reviews

KandaswamyMuthukrishnan - PeerSpot reviewer
Director at a computer software company with 1,001-5,000 employees
Integrates diverse data sources and streamlines ETL processes effectively
Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.
JeanFrancois - PeerSpot reviewer
Senior Accountant at Wells Fargo
Automation has transformed our data workflows and creates one trusted source across teams
Census offers excellent integration with popular tools including Salesforce. It can be set up easily and comes with great customer support. The easy setup stands out for me compared to other tools I have used because the support has been very helpful. I love their response time, as they are quick to resolve any issues that we have. Easy setup makes this tool much more user-friendly as it simplifies the process of synchronizing data between different systems. I also love the user interface, which is very easy to navigate and intuitive. This allows us to get up and running easily in minutes with little to no training. I appreciate that it is highly scalable and can integrate with various data warehouses like Redshift and S3, making it accessible to users without technical knowledge or engineers. Census has positively impacted my organization by being a great tool. We are able to respond to customers' account health more rapidly by synchronizing our data into the various customer account management tools. As mentioned, it is able to automate various tasks, enabling us to save a lot of time. It has also helped us minimize data silos while enabling the warehouse to be a single source of truth for data. Through automation, we have been able to save between forty and sixty percent in time and cost, thanks to the automation platform and automation capabilities.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is an excellent tool for pipeline orchestration; connecting the different components and activities as well as gathering data."
"The initial setup is pretty simple and it can be deployed in a couple of hours."
"I like how you can create your own pipeline in your space and reuse those creations."
"We have used other ETL solutions in the past, and Azure Data Factory is the best one."
"Azure Data Factory is a very easy to use tool."
"The workflow automation features in GitLab, particularly its low code/no code approach, are highly beneficial for accelerating development speed. This feature allows for quick creation of pipelines and offers customization options for integration needs, making it versatile for various use cases. GitLab supports a wide range of connectors, catering to a majority of integration needs. Azure Data Factory's virtual enterprise and monitoring capabilities, the visual interface of GitLab makes it user-friendly and easy to teach, facilitating adoption within teams. While the monitoring capabilities are sufficient out of the box, they may not be as comprehensive as dedicated enterprise monitoring tools. GitLab's monitoring features are manageable for production use, with the option to integrate log analytics or create custom dashboards if needed. The data flow feature in Azure Data Factory within GitLab is valuable for data transformation tasks, especially for those who may not have expertise in writing complex code. It simplifies the process of data manipulation and is particularly useful for individuals unfamiliar with Spark coding. While there could be improvements for more flexibility, overall, the data flow feature effectively accomplishes its purpose within GitLab's ecosystem."
"The user interface is very good; it makes me feel very comfortable when I am using the tool."
"The most valuable features of Azure Data Factory are the flexibility, ability to move data at scale, and the integrations with different Azure components."
"Through automation, we have been able to save between forty and sixty percent in time and cost, thanks to the automation platform and automation capabilities."
"Based on delivery metrics and team feedback, the benefit is that the time to activate new use cases was reduced from weeks to days, engineering effort dedicated to reverse ETL pipelines decreased by sixty to seventy percent, maintenance overhead for custom integration was almost completely eliminated, and marketing and growth teams accelerated experimentation cycles significantly."
 

Cons

"While it has a range of connectors for various systems, such as ERP systems, the support for these connectors can be lacking."
"For some of the data, there were some issues with data mapping. Some of the error messages were a little bit foggy. There could be more of a quick start guide or some inline examples. The documentation could be better."
"It does not appear to be as rich as other ETL tools. It has very limited capabilities."
"The solution should offer better integration with Azure machine learning. We should be able to embed the cognitive services from Microsoft, for example as a web API."
"In the next release, it's important that some sort of scheduler for running tasks is added."
"The setup and configuration process could be simplified."
"When you raise an issue, sometimes the people who are available are unfamiliar with that particular technology, so they have to route the issue to the concerned person."
"Some prebuilt data source or data connection aspects are generic."
"One area that may need improvement is that sometimes a custom setup is very difficult to configure."
"The areas for improvement are complex transformation logic because it must still be handled upstream in the warehouse, and cost predictability requires attention at high data volumes."
 

Pricing and Cost Advice

"Our licensing fees are approximately 15,000 ($150 USD) per month."
"The pricing model is based on usage and is not cheap."
"I don't see a cost; it appears to be included in general support."
"It's not particularly expensive."
"The licensing model for Azure Data Factory is good because you won't have to overpay. Pricing-wise, the solution is a five out of ten. It was not expensive, and it was not cheap."
"For our use case, it is not expensive. We take into the picture everything: resources, learning curve, and maintenance."
"The licensing is a pay-as-you-go model, where you pay for what you consume."
"I would not say that this product is overly expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
9%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise20
Large Enterprise57
No data available
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
What needs improvement with Census?
Census has been performing very well overall. One area that may need improvement is that sometimes a custom setup is very difficult to configure. This was the case with our Intercom segment setup. ...
What is your primary use case for Census?
Census is a versatile data synchronizing solution that solves a wide range of data management problems for our business. With Census, we were able to reduce the sync time taken to transfer data fro...
What advice do you have for others considering Census?
I would rate Census an eight out of ten according to my experience. I feel it is not quite a ten because sometimes a custom setup is very difficult to configure. This was the case with our Intercom...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
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