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Azul Zulu vs Insider comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zulu
Ranking in AI Customer Experience Personalization
26th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
4
Ranking in other categories
Application Infrastructure (9th), AI Content Creation (9th)
Insider
Ranking in AI Customer Experience Personalization
16th
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (12th)
 

Mindshare comparison

As of November 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zulu is 0.9%, down from 12.3% compared to the previous year. The mindshare of Insider is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Insider1.0%
Azul Zulu0.9%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Standardized our Java estate and have reduced licensing costs while maintaining strong support
Azul Zulu's ability to allow us to standardize our Java estate on a single and well-supported platform stands out as one of its best features. This standardization simplifies our compliance audits and ensures all our applications receive timely security updates.Azul Zulu positively impacts our organization by providing a platform that allows us to standardize Java on a well-supported platform. Without the high cost associated with other proprietary vendors, Azul Zulu provides an excellent platform for running our applications.
reviewer2858913 - PeerSpot reviewer
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
Retargeting campaigns have reduced booking cancellations but new users still need clearer guidance
I believe that retargeting is the best feature that Insider offers. The ease of use and the results are why the retargeting feature stands out for me. Insider reads the results near real-time and provides AI segmentation. We only need to prompt, and then Insider will work to determine which segment is best for each campaign. Insider has helped me to reduce cancellation bookings by about 15% year-over-year. This is tracked through Insider; however, we also add additional attribution using AppsFlyer. We see significantly fewer employees needed for outbound calls because with Insider, we perform a reconfirmation of booking schedules automatically. This allows us to reduce the need for customer service outbound agents, and Insider has also helped us reduce cancellations.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the best features Azul Zulu offers is its ability to reduce compile time for byte code loading by almost 40 to 50% during our testing."
"I joined this project which had already been underway for approximately six months, and in two months, I refactored the whole project and wrote it, and it is functional."
"We achieved specific outcomes from using Azul Zulu by reducing our Java licensing and support costs by approximately 70% when compared to our previous Oracle contract."
"We've had no issues with stability."
"Insider is simple to use, making it easy to learn and navigate the platform, so the learning curve is fast."
"Insider has helped me to reduce cancellation bookings by about 15% year-over-year."
 

Cons

"I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction."
"It needs a better update daemon. At this time the process is manual and could be an issue on multiple desktop deployments."
"I gave it a six because, in my situation, for my company and software, it is not able to fully support our needs, and the claims made about the product were very high while the actual delivery was underwhelming, as I felt the salespeople were too aggressive in their commitments."
"Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints."
"I did not enjoy using Insider AI to generate copies, push copies, and messages."
"I think that Insider can be improved on the UI side because for someone with experience, Insider would be a very great tool."
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Construction Company
13%
Manufacturing Company
11%
Retailer
9%
Manufacturing Company
25%
Construction Company
18%
Financial Services Firm
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Azul Zulu?
I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction. I have two projects that I am working on in parallel, one using Angular ...
What is your primary use case for Azul Zulu?
My main use case for Azul Zulu in the current project is developing the archiving and unarchiving system. I use Azul Zulu on the back end when I created a REST API, which I use together with Java S...
What advice do you have for others considering Azul Zulu?
My advice to others who are thinking about using Azul Zulu is to try to explore as much as possible what it offers, getting away from the conventional paradigm. I would rate this review as a nine o...
What is your experience regarding pricing and costs for Insider?
The price is not very cheap for Insider, especially when compared to other platforms in the same category, such as those with a closed design and a brand that is not very famous in the market. I th...
What needs improvement with Insider?
Insider can be improved. It has a great design compared to some platforms such as Salesforce Marketing Cloud, but when comparing it to newer platforms starting in Brazil, such as Braze and MoEngage...
What is your primary use case for Insider?
My main use case for Insider was to use the trigger of price drop of OLX item prices using web push. We did not have the web push channel before Insider; we only used channels such as app push, ema...
 

Comparisons

 

Overview

 

Sample Customers

Microsoft, Kyocera, OKI, Alcatel-Lucent Enterprise, Voya Financial
Information Not Available
Find out what your peers are saying about Azul Zulu vs. Insider and other solutions. Updated: October 2026.
921,523 professionals have used our research since 2012.