AvePoint Cloud Backup vs Norton Small Business comparison

AvePoint and NortonLifeLock are both solutions in the Cloud Backup category. AvePoint is ranked #9 with an average rating of 8.8, while NortonLifeLock is ranked #12 with an average rating of 8.7. AvePoint holds a 3.5% mindshare in CB, compared to NortonLifeLock’s 0.2% mindshare. Additionally, 100% of AvePoint users are willing to recommend the solution, compared to 90% of NortonLifeLock users who would recommend it.

AvePoint Cloud Backup

Read 11 AvePoint Cloud Backup reviews

3,749 Views
3,112 Comparison Views

100% willing to recommend

Norton Small Business

Read 11 Norton Small Business reviews

3,746 Views
75 Comparison Views

90% willing to recommend

AvePoint Cloud Backup

Norton Small Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 3, 2024

AvePoint Cloud Backup and Norton Small Business provide distinct approaches to data protection solutions, with AvePoint excelling in scalability and integration, and Norton favoring robust security features despite a higher cost.

Features: AvePoint Cloud Backup efficiently manages multiple cloud environments with strong integration capabilities and comprehensive policy management. It offers granular restore capabilities, essential for restoring specific data, and provides an easily manageable interface. Norton Small Business focuses on antivirus protection, secure VPN services, and identity protection, ensuring strong device security. It includes a robust notification system for threats and a comprehensive dashboard for easy management.

Room for Improvement: AvePoint could enhance its user interface for better navigation and increase its customization options for specific enterprise environments. More extensive out-of-the-box reporting features might improve user satisfaction. Norton Small Business might benefit from more competitive pricing strategies, broader feature offerings to compete with other solutions, and simplification of its deployment process.

Ease of Deployment and Customer Service: AvePoint Cloud Backup offers a streamlined deployment model with a focus on ensuring minimal downtime and easy onboarding, along with extensive customer support. Norton Small Business requires a more traditional deployment approach with an emphasis on security configuration, providing effective customer service and incident management for smooth operations.

Pricing and ROI: AvePoint Cloud Backup offers a competitive setup cost and a scalable subscription model providing a favorable ROI through reduced operational overhead. Norton Small Business incurs higher upfront costs but holds value with its strong security features. Its moderate ROI reflects the balance between security assurance and operational expenses.

To learn more, read our detailed AvePoint Cloud Backup vs. Norton Small Business Report (Updated: July 2025).

Buyer's Guide

AvePoint Cloud Backup vs. Norton Small Business

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AvePoint Cloud Backup

Ranking in Cloud Backup

9th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

SaaS Backup (3rd)

Norton Small Business

Ranking in Cloud Backup

12th

Average Rating

8.8

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

SSL VPN (6th), Endpoint Protection Platform (EPP) (15th)

Mindshare comparison

As of August 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.5%, down from 3.6% compared to the previous year. The mindshare of Norton Small Business is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup

Featured Reviews

Robert Hedblom

Cloud and Solution Principal Architect at sumNERV Provider AB

Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments

The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.

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LAWAL YUSUF

IT auditor at SHEFFIELD HALLAM UNIVERSITY

Helps with password management and has good technical support services

We use the product as a firewall for threat protection, VPN security, password management, identity protection, cloud backup, and device optimization The product’s valuable feature is the availability of support services 24/7. In case of any issues, we can easily contact customer service. They…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is super easy."

"It is the only product in the market that offers platform backup."

"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."

"The SaaS feature of AvePoint Cloud Backup is very strong."

"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"

"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."

"The most valuable features are the email backup and the SharePoint backup."

"The product's initial setup phase was super easy."

More AvePoint Cloud Backup pros

"It efficiently scans for threats without causing disruptions, unlike some other antivirus software."

"The most valuable feature of the solution is that it offers alerts if I get a spam email."

"The performance is fine."

"The solution has good performance."

"The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms."

"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."

"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."

"The product’s valuable feature is the availability of support services 24/7."

More Norton Small Business pros

Cons

"For improvement, AvePoint can provide details on how the tool's backup scope works."

"The configuration could be made easier."

"It would be beneficial to have a more optimal Google Backup for larger environments."

"The product's price is an area of concern where improvements are required."

"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."

"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."

"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."

"It is not a traditional restore process and it is somewhat limited in what we can do."

More AvePoint Cloud Backup cons

"The tool should be easily available in the market and should be cheaper."

"Norton 360’s features for device optimization could be better."

"There's a need for enhanced security measures."

"The integration with Android devices needs enhancement."

"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."

"The updates must be less frequent."

"The tool's price is an area of concern where improvements are required."

"The solution’s stability could be improved."

More Norton Small Business cons

Pricing and Cost Advice

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."

"It costs a little bit more than other competitors in the market."

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."

"The platform is more expensive than other vendors."

"I am not sure, but I believe that the cost is $7 USD per user."

"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."

"I would say that the pricing policy of the product is flexible and good."

"It is an inexpensive product. We purchase its yearly license."

"The price is fairly acceptable."

"The tool has a yearly licensing."

"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."

"The solution is cost-effective."

"During procurement, we discovered that acquiring licenses in packages or bundles, such as the one for 20 users, was more cost-effective than individual licenses."

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Retailer

Comms Service Provider

11%

Computer Software Company

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?

AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...

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What do you like most about AvePoint Cloud Backup?

The product's initial setup phase was super easy.

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What is your experience regarding pricing and costs for AvePoint Cloud Backup?

When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.

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What do you like most about Norton 360?

The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.

See all answers

What is your experience regarding pricing and costs for Norton 360?

I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.

See all answers

What needs improvement with Norton 360?

The updates must be less frequent.

See all answers

Comparisons

Veeam Data Cloud for Microsoft 365 vs AvePoint Cloud Backup

Compared 22% of the time

Commvault Cloud vs AvePoint Cloud Backup

Compared 11% of the time

Veeam Data Platform vs AvePoint Cloud Backup

Compared 9% of the time

Keepit vs AvePoint Cloud Backup

Compared 8% of the time

Rubrik vs AvePoint Cloud Backup

Compared 8% of the time

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HP Wolf Security vs Norton Small Business

Compared 57% of the time

CrowdStrike Falcon vs Norton Small Business

Compared 7% of the time

Microsoft Defender for Business vs Norton Small Business

Compared 6% of the time

GravityZone Business Security vs Norton Small Business

Compared 5% of the time

Bitdefender GravityZone Enterprise Security vs Norton Small Business

Compared 4% of the time

More Norton Small Business Competitors

Product Reports

Buyer's Guide

AvePoint Cloud Backup

August 2025

Download AvePoint Cloud Backup product report

Buyer's Guide

Cloud Backup

August 2025

Download Norton Small Business product report

Overview

AvePoint Cloud Backup is a comprehensive data protection solution designed to safeguard critical business data stored in Microsoft 365 and Dynamics 365. It offers automated and secure backup and restore capabilities, ensuring that organizations can recover their data quickly in the event of accidental deletion, data corruption, or cyberattacks. With AvePoint Cloud Backup, businesses can easily manage and monitor their backup and restore processes through a centralized dashboard, enabling efficient data protection and compliance management.

This solution also provides granular recovery options, allowing users to restore individual files, folders, or entire sites with ease. AvePoint Cloud Backup offers flexible retention policies, enabling organizations to meet their specific data retention requirements.

Additionally, it provides advanced security features such as encryption and multi-factor authentication to ensure the confidentiality and integrity of backed-up data.

With its user-friendly interface and robust features, AvePoint Cloud Backup is a reliable and efficient solution for organizations seeking comprehensive data protection for their Microsoft 365 and Dynamics 365 environments.

AvePoint

Safeguard your business effortlessly with Norton Small Business, providing comprehensive protection wherever you are. Feel confident in the security of your business as Norton helps protect your devices, offering easy installation, overview, and management without the need for IT skills. With a focus on reducing online risks, this solution enables secure browsing for employees on-the-go and enhances the security of company passwords and financial information. Additionally, Norton Small Business contributes to the longevity of your PCs with automated Windows PC cleaning and optimization, ensuring peak efficiency. Prioritize data integrity by maintaining three separate backups, including an additional backup in the cloud. With Norton Small Business, empower your team to work safely while staying ahead of potential threats, making it an ideal choice for businesses seeking straightforward and robust online security solutions.

NortonLifeLock

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint

Information Not Available

Buyer's Guide

AvePoint Cloud Backup vs. Norton Small Business

July 2025

Free Report: AvePoint Cloud Backup vs. Norton Small Business

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