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AvePoint Cloud Backup vs Norton Small Business comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
22nd
Average Rating
8.6
Reviews Sentiment
6.7
Number of Reviews
12
Ranking in other categories
SaaS Backup (8th)
Norton Small Business
Ranking in Cloud Backup
60th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
9
Ranking in other categories
SSL VPN (14th), Endpoint Protection Platform (EPP) (41st)
 

Mindshare comparison

As of October 2026, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 1.5%, down from 3.2% compared to the previous year. The mindshare of Norton Small Business is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
AvePoint Cloud Backup1.5%
Norton Small Business0.6%
Other97.9%
Cloud Backup
 

Featured Reviews

Axel Peter Brox - PeerSpot reviewer
Hospitality Specialist at Bechtle
Backup has become straightforward for our clients but deployment insights are still limited
Azure is quite a broad topic, so it is really difficult to give a straightforward answer to that question. Easy deployment for easy configurations is straightforward, but you can make it as difficult and complex as you can within Azure.It also depends on the actual environment. In most cases that we are involved in, it is between two and five people.I am overall satisfied with the pricing and licensing policy of AvePoint, as pricing compared to other products is competitive. I would rate this review as a seven.
William_Bowers - PeerSpot reviewer
CEO at Evise.ai
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the email backup and the SharePoint backup."
"It is the only product in the market that offers platform backup."
"The backup and recovery functionalities of the product are very useful."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The initial setup is super easy."
"I rate the overall solution a 9 out of 10."
"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."
"The most valuable feature of the solution is that it offers alerts if I get a spam email."
"The solution has good performance."
"The product’s valuable feature is the availability of support services 24/7."
"The most valuable feature of Norton 360 has been its robust notification system."
"The solution detects viruses very, very fast."
"It offers diverse features, such as antivirus protection, firewall, identity protection, secure VPN, device backup, password management, parental controls, and performance optimization."
"The performance is fine."
 

Cons

"It is challenging for small or medium-sized businesses to purchase it."
"The configuration could be made easier."
"For improvement, AvePoint can provide details on how the tool's backup scope works."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"The product's price is an area of concern where improvements are required."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"The restoration could be faster."
"The solution’s stability could be improved."
"The product should be improved with more storage. Though included in its price, the tool's auto VPN doesn't work at times."
"The tool's price is an area of concern where improvements are required."
"The tool should be easily available in the market and should be cheaper."
"The updates must be less frequent."
"One area where Norton 360 could improve is the constant push for upselling."
"There's a need for enhanced security measures."
"Norton 360’s features for device optimization could be better."
 

Pricing and Cost Advice

"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"It costs a little bit more than other competitors in the market."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"I would say that the pricing policy of the product is flexible and good."
"I am not sure, but I believe that the cost is $7 USD per user."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"The platform is more expensive than other vendors."
"It is an inexpensive product. We purchase its yearly license."
"The price is fairly acceptable."
"The solution is cost-effective."
"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."
"The tool has a yearly licensing."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
9%
Retailer
9%
Comms Service Provider
11%
Manufacturing Company
9%
Healthcare Company
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business9
Large Enterprise2
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
What needs improvement with AvePoint Cloud Backup?
For me, it is very difficult to say how AvePoint Cloud Backup can be improved because I am not working on those implementation projects. I work more within the sales process and not that much into ...
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Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
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Find out what your peers are saying about AvePoint Cloud Backup vs. Norton Small Business and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.