Try our new research platform with insights from 80,000+ expert users

Avada Software Infrared360 vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avada Software Infrared360
Average Rating
8.8
Number of Reviews
13
Ranking in other categories
Application Performance Monitoring (APM) and Observability (74th), Business Activity Monitoring (4th), Message Oriented Middleware (MOM) (12th), Server Monitoring (42nd)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

While both are Process, Business Automation, and Digital Transformation solutions, they serve different purposes. Avada Software Infrared360 is designed for Application Performance Monitoring (APM) and Observability and holds a mindshare of 0.1%, up 0.0% compared to last year.
Informatica Intelligent Data Management Cloud (IDMC), on the other hand, focuses on Data Management Platforms (DMP), holds 15.0% mindshare, up 14.0% since last year.
Application Performance Monitoring (APM) and Observability
Data Management Platforms (DMP)
 

Featured Reviews

WK
Role-based access to queues, giving us more insights into problems
* We now have the possibility of getting a central perspective on all tenants. * We have defined access roles for developers. Therefore, they can 'read in' their queues on the development and testing stages. With special roles, they may also write. This improves our development and testing cycle. * For operative systems, we have restricted the access. Still, selected people can react if something is happening in the various BOQs.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The administration piece makes it very easy to do MQ administration. It gives us a lot more flexibility and capabilities."
"Monitoring that ties into our incident management system"
"It's what we use for monitoring our MQ system, so the features that they provide are just really, really good."
"It allows non-technical users to inspect their individual components within the total infrastructure without disturbing other components and without bothering the technical teams."
"It has role-based access to queues, giving us more insights into problems."
"We have easily created use case testing harnesses for specific flows that incorporate various message types."
"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"It is quite easy to use and flexible."
"It's a stable product without any bugs or glitches."
"On a scale of 1-10, I rate Informatica Intelligent Data Management Cloud (IDMC) a 10 out of 10."
"The interface is really good."
"It is a highly scalable solution."
"It is very useful for testing purposes and designing mappings for small projects. If you go for IDQ in the mapping itself, you can see the data. You can then correct it, and test it so easily. It is working fine. It is also stable, scalable, and easy to deploy."
"We can see all our information on a single screen."
 

Cons

"Some of the graphics in the interface could be improved. It's pretty basic. Some interfaces are not up to what you're used to seeing on other, more Windows-like tools."
"One area where they could improve is with their documentation. Some sections are not up to date with new release information and providing additional samples in some areas would be very helpful."
"We desire a dashboard that could accumulate BOQ lengths per tenant on one screen for all tenants."
"The UI can be cumbersome - but we are still using the Viper interface and we have not had the time to check out the Alloy interface which is supposed to be much improved."
"The user interface could be sexier and more ergonomic. The competing products have similar problems."
"We are still working with the FTE/MFT subscription monitoring and reporting functionality. That is an area in which we would like to see further development taking place."
"Certain applications are not being synced with the ION."
"The on-prem version's functionalities may not be available on the cloud version."
"From multiple masters that are there in Informatica MDM, we can improve the financials."
"The main issue preventing Brazilian companies from migrating to Informatica Cloud Data Integration from on-prem is the price."
"They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."
"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"The solution doesn't directly connect to any of the analytical tools."
"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
 

Pricing and Cost Advice

"Our internal budget calculation model incorporates the pricing per endpoint for any new projects. However, as our footprint for distributed queue managers shrinks as part of our shared middleware hub deployment, the initial licensing and support costs have been reduced over the last five years."
"Start small, then increase licensing later as per your demand."
"Because the licensing is at the QMGR level, you need to have at least a small cushion of licenses for occasional enterprise needs."
"Avada Software's licensing metric is very good because the license fees are based on the number of connections (which have not increased for us very much over the years) rather than the CPU processing power (which increases significantly whenever our hardware is upgraded) or the number of users (which has increased for us a lot since our original purchase)."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"Comparatively, their prices are a little bit too high."
"The product is very expensive"
"The price of Informatica Cloud Data Integration could be reduced."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"Its pricing model can be improved."
"The solution is very expensive."
report
Use our free recommendation engine to learn which Application Performance Monitoring (APM) and Observability solutions are best for your needs.
863,429 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
36%
Manufacturing Company
11%
Printing Company
8%
Real Estate/Law Firm
5%
Financial Services Firm
16%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Ask a question
Earn 20 points
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Infrared360
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

USBank, Southwest Airlines, Visiting Nurse Services of New York, Aon Hewitt, Parker Hannifin,  Cantonal Bank of Zurich (ZKB), Hagemeyer NA, and many others
The Travel Company, Carbonite
Find out what your peers are saying about Datadog, Dynatrace, Splunk and others in Application Performance Monitoring (APM) and Observability. Updated: July 2025.
863,429 professionals have used our research since 2012.