Automox vs Norton Small Business comparison

Automox and NortonLifeLock are both solutions in the Endpoint Protection Platform (EPP) category. Automox is ranked #61, while NortonLifeLock is ranked #18 with an average rating of 8.7. Automox holds a 0.3% mindshare in EPP, compared to NortonLifeLock’s 2.3% mindshare. Additionally, 100% of Automox users are willing to recommend the solution, compared to 90% of NortonLifeLock users who would recommend it.

Automox

Read 10 Automox reviews

529 Views
392 Comparison Views

100% willing to recommend

Norton Small Business

Read 11 Norton Small Business reviews

3,073 Views
2,727 Comparison Views

90% willing to recommend

Automox

Norton Small Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 9, 2024

Automox and Norton Small Business are competitors in the endpoint management and security software category. While Automox is praised for effective endpoint management, Norton Small Business is seen as superior due to its comprehensive security features and strong ROI.

Features: Users highlight Automox's efficient patch management, automated updates, and user-friendly interface. In contrast, Norton Small Business is appreciated for its extensive protection measures including antivirus, firewall, and device security.

Room for Improvement: Automox users suggest enhancements in reporting capabilities, integration options, and user experience design. Norton Small Business users seek improvements in performance speed, lower resource usage, and user interface customization.

Ease of Deployment and Customer Service: Automox is praised for its straightforward deployment and responsive customer service. Norton Small Business receives positive feedback for deployment simplicity but has mixed reviews regarding customer service efficiency.

Pricing and ROI: Automox receives favorable mentions for its competitive setup cost and satisfactory ROI. Norton Small Business users acknowledge a higher setup cost but justify it with the strong ROI and feature-rich package.

To learn more, read our detailed Automox vs. Norton Small Business Report (Updated: April 2025).

Buyer's Guide

Automox vs. Norton Small Business

April 2025

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Helped 850,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automox

Ranking in Endpoint Protection Platform (EPP)

61st

Average Rating

8.8

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Vulnerability Management (50th), Enterprise Mobility Management (EMM) (18th), Patch Management (17th)

Norton Small Business

Ranking in Endpoint Protection Platform (EPP)

18th

Average Rating

8.8

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

Cloud Backup (14th), SSL VPN (6th)

Mindshare comparison

As of May 2025, in the Endpoint Protection Platform (EPP) category, the mindshare of Automox is 0.3%, up from 0.1% compared to the previous year. The mindshare of Norton Small Business is 2.3%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Endpoint Protection Platform (EPP)

Featured Reviews

Jack Leung

EMEA Senior Systems Engineer at Quaker Chemical Corporation

Easy to use and deploy agents but needs more stability

We just need to deploy the agent to the endpoints. We don't need to set up anything. For a single agent, it takes one or two minutes. However, we deployed globally, and you need to take into consideration the time it will take to deploy across each endpoint. It's very simple to deploy. We had three or four engineers take care of the implementation.

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William_Bowers

CEO at Evise.ai

Provides a secure and hassle-free environment

One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Among the most valuable features are its ease of use and the Worklets. Both of them are time-savers. Worklets enable us to customize things for a given environment. It's something like when Apple lets other people create applications. Other peoples' Worklets can be used in our environment and in our customers' environments. That saves a lot of time, and it's really cool."

"Coming from prior solutions that were a lot more effort, Automox's patch management abilities are transformational. When I took over patching at my company, they were using on-premise architecture to patch. As the workforce shifted from being in the office into their home offices, I was able to lift and shift with no effort other than deploying the new agent out into the environment."

"They've been adding some new features lately, which I'm not nearly as familiar with, but the ability to just deploy patches and exempt certain machines from certain patches is helpful. For instance, for our servers, we may not want to roll out zero-day patches. We are able to exempt those and make sure that they don't get those policies. We've got certain servers that have to run a particular version of Java, and being able to exempt those servers from receiving Java updates is pretty fantastic."

"It's easy to deploy agents to endpoints."

"Its flexibility is most valuable."

"It's super easy to use and we haven't found anything easier."

"The flexibility in creating tools to make changes on remote machines is most valuable to me. The reporting feature is also fantastic because on any given day I can bring up a list of machines that don't have patches, for example. Or I can bring up a list of machines that are in my environment on a certain day. The solution helps me with not only my own role, and what I look for internally myself, but it also helps during audits. I can go in and look at the number of machines in there, and their owners and timelines. It certainly helps tell a story for anything that IT requires."

"Previously, we would run a report, scan it, and compare it. We were spending 15 to 30 minutes a month on each machine on this stuff because you would find stuff that wasn't up to date, then you had to fix it. This solution takes that time down to minutes. Automox saves us easily many hours a month."

More Automox pros

"The most valuable feature of Norton 360 has been its robust notification system."

"The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms."

"The performance is fine."

"It efficiently scans for threats without causing disruptions, unlike some other antivirus software."

"Norton 360 offers the best defense compared to other low-priced antivirus solutions. Its most valuable feature is storage and automatic backup. You can restore materials from the tool's cloud backup. It is encrypted with authentication."

"The solution detects viruses very, very fast."

"The most valuable feature of the solution is that it offers alerts if I get a spam email."

"The solution has good performance."

More Norton Small Business pros

Cons

"They need to improve the automation features."

"The only thing that we've ever truly wanted is an onsite repository. Currently, all updates are provided directly from the internet. So, if you have 1,000 devices, all 1,000 devices go directly out to the internet. We would love the option of being able to put the updates on local storage so that we're not consuming as much bandwidth. That is literally the only thing that we've ever wanted."

"The biggest area they need to fix, without a doubt, is the ability to copy and sync profiles and worklets between all of the organizations you manage, and the ability to have top-level user access control across all of the companies that you manage."

"When we bring on a new client, we need to go into that client and manually set up my account, my chief engineer's account, three technicians' accounts, and a billing person's account all over again, which is annoying. We have probably up to 15 or 16 of our clients on Automox now. For every single one of those, we have had to go in and set this up. Then, if anything changes, we have to remember to go to Automox and change it 15 or 16 times. So, we just want inheritable permissions, and that is it. We have talked to them about this, and they are like, "Yeah, we hear a lot of complaints about it." I am thinking, "Guys, I have been complaining about this for a year and a half. When are you going to do it?" It must be some tricky thing or not an easy fix, because I can only assume if it were easy, then they would have done it by now."

"There should be better inventory capabilities. Right now, they only allow you to have insight into software out-of-the-box. It would be nice to also extend that into custom inventory that can be modified and managed by the practitioner."

"Asset management would be a great feature to add to Automox. We would run easier scripts or more out of the box scripts that would help us in audits. \"

"It should have integrated workstation access. So, there should be a remote desktop feature."

"The stability has come a long way from what it was like when it started and now it's really good."

More Automox cons

"I would like to see Norton 360 improve the speed of its cloud backup."

"There's a need for enhanced security measures."

"Norton 360’s features for device optimization could be better."

"The updates must be less frequent."

"The tool's price is an area of concern where improvements are required."

"The tool should be easily available in the market and should be cheaper."

"The solution’s stability could be improved."

"One area where Norton 360 could improve is the constant push for upselling."

More Norton Small Business cons

Pricing and Cost Advice

"The pricing and licensing costs have been great for us... My advice to others who are evaluating or thinking of implementing Automox is to give it a shot. If a free trial is still available, definitely use it, because it makes life a lot easier."

"The cost is very reasonable compared to the competition."

"For all these software tools, it is usually a subscription model. There is a monthly charge that we need to pass along to our clients because we are doing all this for their benefit. It is only a couple of bucks a month per computer, and that is a low enough price point where our clients, without exception, have accepted it, and said, "This is great. We will pay that. It sounds like a worthwhile thing.""

"Its licensing for a year was nine grand. There was no additional fee."

"We are on the premium licensing, which is the one that has the API capability that we use."

"The product is a great value."

"We're doing it annually directly through Automox. It is per endpoint. It is $2 and some change per endpoint, but I believe the cost is right around $28,000. Everything is covered in this fee."

"Automox just charges us a set amount per user, per month, for using the product. That is very important to us. Because it's a cloud-native solution, you're saving on the cost of hosting an on-premises solution on your servers."

More Automox pricing and cost advice

"The price is fairly acceptable."

"The tool has a yearly licensing."

"During procurement, we discovered that acquiring licenses in packages or bundles, such as the one for 20 users, was more cost-effective than individual licenses."

"On a scale of one to ten, if ten is the most expensive and one is the cheapest, I rate the price as nine."

"The solution is cost-effective."

"It is an inexpensive product. We purchase its yearly license."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Government

Financial Services Firm

Manufacturing Company

Comms Service Provider

11%

Computer Software Company

11%

Government

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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What do you like most about Norton 360?

The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.

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What is your experience regarding pricing and costs for Norton 360?

I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.

See all answers

What needs improvement with Norton 360?

The updates must be less frequent.

See all answers

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Compared 4% of the time

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Product Reports

Buyer's Guide

Automox

May 2025

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Buyer's Guide

Cloud Backup

April 2025

Download Norton Small Business product report

Overview

Facing growing threats and a rapidly expanding attack surface, understaffed and alert-fatigued organizations need more efficient ways to eliminate their exposure to vulnerabilities. Automox is a modern cyber hygiene platform that closes the aperture of attack by more than 80% with just half the effort of traditional solutions.

Cloud-based and globally available, Automox enforces OS & third-party patch management, security configurations, and custom scripting across Windows, Mac, and Linux from a single intuitive console. IT and SecOps can quickly gain control and share visibility of on-prem, remote and virtual endpoints without the need to deploy costly infrastructure.

Automox dramatically reduces corporate risk while raising operational efficiency to deliver best-in-class security outcomes, faster and with fewer resources.

Automox

Safeguard your business effortlessly with Norton Small Business, providing comprehensive protection wherever you are. Feel confident in the security of your business as Norton helps protect your devices, offering easy installation, overview, and management without the need for IT skills. With a focus on reducing online risks, this solution enables secure browsing for employees on-the-go and enhances the security of company passwords and financial information. Additionally, Norton Small Business contributes to the longevity of your PCs with automated Windows PC cleaning and optimization, ensuring peak efficiency. Prioritize data integrity by maintaining three separate backups, including an additional backup in the cloud. With Norton Small Business, empower your team to work safely while staying ahead of potential threats, making it an ideal choice for businesses seeking straightforward and robust online security solutions.

NortonLifeLock

Buyer's Guide

Automox vs. Norton Small Business

April 2025

Free Report: Automox vs. Norton Small Business

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