Freshsales and Emplifi Platform compete in CRM and social media management respectively, with Freshsales leading in CRM capabilities and Emplifi in social media features. Freshsales appears to have a pricing advantage due to its competitive rates and strong customer support, while Emplifi excels in analytics and social engagement.
Features: Freshsales includes lead scoring, email tracking, and workflow automations. Emplifi Platform offers social listening, engagement analytics, and cross-platform publishing.
Ease of Deployment and Customer Service: Freshsales provides a quick deployment and accessible customer service, ideal for CRM-focused businesses. Emplifi's deployment is more complex but offers responsive support valuable for its comprehensive features.
Pricing and ROI: Freshsales has a competitive pricing model ensuring strong ROI, particularly for sales operations. Emplifi, while costlier, offers significant returns through enhanced social media engagement for digital-first businesses.
Product | Market Share (%) |
---|---|
Freshsales | 1.6% |
Emplifi Platform | 1.2% |
Other | 97.2% |
Company Size | Count |
---|---|
Small Business | 6 |
Midsize Enterprise | 2 |
Emplifi Platform is a comprehensive solution engineered for brands with an emphasis on social media engagement and customer experiences. Its advanced tools optimize cross-platform strategies to elevate brand visibility and interaction.
Emplifi Platform delivers powerful tools designed to enhance the social media presence of its users. Tailored for businesses aiming to improve customer engagement and streamline social media management, it provides analytics for strategic insights. Brands can leverage its capabilities to connect with audiences seamlessly, using data-driven decisions to refine their approaches and achieve measurable outcomes.
What are the standout features of Emplifi Platform?Emplifi Platform has been effectively integrated in industries like retail and hospitality, providing tailored social media solutions to boost engagement and brand loyalty. Businesses report improved customer interactions and data-backed marketing strategies.
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
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