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Apptivo vs Oracle CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apptivo
Ranking in CRM
80th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
1
Ranking in other categories
Business Management Software (16th)
Oracle CRM
Ranking in CRM
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
40
Ranking in other categories
Marketing Automation (5th)
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Apptivo is 0.4%, up from 0.1% compared to the previous year. The mindshare of Oracle CRM is 1.4%, down from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Oracle CRM1.4%
Apptivo0.4%
Other98.2%
CRM
 

Featured Reviews

RV
User-friendly, customizable, and very affordable
Because of Apptivo's capabilities, lead conversion has happened very effectively. There is no spillage with lead tracking. We ensure that every lead is followed up. If any of those are not converted, we use the platform to engage with them again after about six months. We try to convert as many as possible, and that has been possible because of the CRM.
Erick Kathurima - PeerSpot reviewer
Seamless integration supports comprehensive customer management
I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very customizable and very friendly. I could tailor it to my business."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"I find the reporting features impactful."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."
"The most valuable feature of Oracle CRM is the organization it provides."
 

Cons

"Its integrations could be better. The UI/UX could also be better, but that is not essential for us."
"The solution's mobile app needs to be enriched with more functionalities in the future."
"The initial setup is complex, it could be improved to be more simplified."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The performance could be better."
"Customization is an area in the solution that takes too much time. So, it needs to be improved."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"The AI feature needs improvement. The technical support also has room for improvement."
"Oracle CRM can improve integration and performance."
 

Pricing and Cost Advice

"It's very affordable. As a small business, it's very affordable for me. They're giving it to us at $10 a user, which is very comfortable. I would rate it a 10 out of 10 in terms of price. If we wanted to get some implementation and support from them, they had some pricing, but we didn't want that. We said that we'll set it up ourselves."
"Compared to alternative solutions Oracle CRM is expensive."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."
"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."
"The product's pricing is manageable and flexible."
"The solution is expensive."
"The product’s pricing is very high."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
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Top Industries

By visitors reading reviews
No data available
University
13%
Financial Services Firm
10%
Computer Software Company
9%
Educational Organization
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise2
Large Enterprise22
 

Questions from the Community

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What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
The AI feature needs improvement. The technical support also has room for improvement.
 

Comparisons

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Also Known As

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Market2Lead
 

Overview

 

Sample Customers

Information Not Available
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: August 2025.
867,341 professionals have used our research since 2012.