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Apptivo vs Oracle CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apptivo
Ranking in CRM
88th
Average Rating
9.0
Reviews Sentiment
7.9
Number of Reviews
1
Ranking in other categories
Business Management Software (15th)
Oracle CRM
Ranking in CRM
9th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
Marketing Automation (5th)
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Apptivo is 0.0%, down from 0.1% compared to the previous year. The mindshare of Oracle CRM is 3.3%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

RV
User-friendly, customizable, and very affordable
Because of Apptivo's capabilities, lead conversion has happened very effectively. There is no spillage with lead tracking. We ensure that every lead is followed up. If any of those are not converted, we use the platform to engage with them again after about six months. We try to convert as many as possible, and that has been possible because of the CRM.
Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's very customizable and very friendly. I could tailor it to my business."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"Technical support is very fast. It's customer friendly."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"It is very simple."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"The most important feature is the ability to assign a plan using the manual close function."
"It is a stable solution."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
 

Cons

"Its integrations could be better. The UI/UX could also be better, but that is not essential for us."
"Though Oracle CRM's support has a good reaction time, it needs to be better."
"The data visualization should be better in Oracle CRM."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"The product is not intuitive."
"The product is complicated to use for new users."
"Oracle CRM should have more integration with different platforms."
"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
 

Pricing and Cost Advice

"It's very affordable. As a small business, it's very affordable for me. They're giving it to us at $10 a user, which is very comfortable. I would rate it a 10 out of 10 in terms of price. If we wanted to get some implementation and support from them, they had some pricing, but we didn't want that. We said that we'll set it up ourselves."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."
"The solution is expensive."
"The product's pricing is manageable and flexible."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"The product’s pricing is very high."
"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
"It is not cheap. It is more suitable for big companies."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Computer Software Company
13%
University
12%
Government
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
 

Comparisons

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Also Known As

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Market2Lead
 

Overview

 

Sample Customers

Information Not Available
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: May 2025.
850,747 professionals have used our research since 2012.