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Amplitude vs Kore.ai comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amplitude
Ranking in AI Customer Experience Personalization
8th
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (2nd), User Activity Monitoring (5th), AI Data Analysis (13th)
Kore.ai
Ranking in AI Customer Experience Personalization
5th
Average Rating
7.8
Number of Reviews
15
Ranking in other categories
AI Agent Builders (7th), AI Security (7th), AI Customer Support (2nd), AI IT Support (7th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of Amplitude is 0.9%. The mindshare of Kore.ai is 1.2%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Kore.ai1.2%
Amplitude0.9%
Other97.9%
AI Customer Experience Personalization
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
Judin Augustin - PeerSpot reviewer
Associate Data Scientist at Guide House
Automation has reduced large call centers and provides real-time outbound support for patients
Kore.ai is a low-code platform, and you do not necessarily have to be an expert in artificial intelligence or generative AI to use this platform. However, if you have that experience, it will be a valuable add-on. The main advantage is that it has almost every kind of plugin available to use, whether for live agents or if you want to use it as a call center. You have real-time capabilities and the most useful plugins available, with almost every kind of model available with configurations. We can configure the ML models and train them. The platform is very user-friendly with explanatory features and a great UI. One significant feature is the live testing platform with Kore.ai. When you are creating a workflow, you have an interactive, real-time testing platform that reflects every change you make. This makes it easy to debug errors or add new features. Additionally, Kore.ai has many different tools and platforms that cater to different needs, whether for a call center, normal workflow, or machine learning workflow, which is really useful. Because of Kore.ai, it was much easier than creating something manually. A low-code platform always helps, and when that platform has this much capability, it provides far more value than manual development. It was particularly helpful for our team that we could create a POC and get that project into production. Kore.ai helped our team build a generative AI outbound calling chatbot, and it truly helped our customers. If you have a hospital with a thousand employees in a call center, you might consider outsourcing. However, with Kore.ai's outbound calling capabilities, you can eliminate the outsourcing part. You do not need a thousand call center employees. You can accomplish this through automation with just one or two employees if people need to switch to agents. This represented a significant cost reduction.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Having accessible data which can be easily customized and manipulated by even business stakeholders with less technical knowledge is one of the best things."
"Amplitude has provided a return on investment, helping us improve campaign targeting and raising personalization accuracy by almost twenty-five percent, while saving us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved."
"Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production."
"I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments."
"Amplitude impacts my organization positively as it serves as a central point that allows everyone within the organization to speak the same language of data."
"Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster."
"Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions."
"Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it."
"Kore.ai has positively impacted my organization by being a big money saver because before having our chatbot, the use case was that every time some of our customers needed help, they used to call a number."
"Kore.ai offers multiple support and services, including API integration, webhook integration, and multiple channels, making it easy to design your own layout, integrate with multiple channels and webhooks, deploy quickly, and track any errors that occur, so it is a good way to start and easy to learn."
"Compared to other tools, Kore.ai provides a well-organized chatbot experience that others do not offer."
"The best feature of Kore.ai is that it is a cost-saving tool because when we use IVR, we have to assign agents at the backend, but using Kore.ai, we can automate all of those functions."
"Kore.ai has positively impacted my organization by simplifying the process of responding to emails and streamlining the workflow, saving me considerable time."
"Kore.ai offers many valuable features, particularly its extensive array of connectors, allowing easy integration with various ERP systems and the straightforward implementation of webhooks and APIs."
"The positive impacts we have seen include expected reductions in average handle time, which is typically around 40 to 50 percent for any BFSI industry use case."
"Kore.ai has positively impacted my organization because we are implementors, and I would say that approximately 80% of our income comes from developed projects with Kore.ai."
 

Cons

"Setting up reports in Amplitude was challenging for me as a newer user."
"I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years."
"I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do."
"Amplitude could be improved by being cheaper."
"I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing."
"We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor."
"The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced."
"Regarding how Amplitude can be improved, I think that dashboards and charts are ephemeral; people often create dashboards but rarely revisit them, so while a handful of dashboards might survive, the real value lies in the insight derived from them."
"I rated Kore.ai eight out of ten because of the potential for these additional improvements."
"I would suggest incorporating pre-recorded videos in the tutorials and enhancing the documentation area to make it more user-friendly."
"One thing I have learned is the unpredictability of LLMs and how buggy Kore.ai is as a software."
"This is a regret for me."
"In support, the team is not the greatest, but it works."
"In my experience, Kore.ai is not stable."
"I rated Kore.ai an 8 out of 10 because additional features could be added to it."
"The two points I deduct relate to the integrations, which were not as extensive as I initially expected."
 

Pricing and Cost Advice

"Pricing is a little on the higher end, especially when considering scalability."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
12%
Insurance Company
9%
Manufacturing Company
8%
Outsourcing Company
7%
Construction Company
12%
Manufacturing Company
12%
Outsourcing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
What advice do you have for others considering Amplitude?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often...
What is your experience regarding pricing and costs for Kore.ai?
The experience with pricing, setup cost, and licensing of Kore.ai is that the price is low, and the licensing is also not costly.
What needs improvement with Kore.ai?
I do not have much to add regarding how Kore.ai can be improved since it has been a long time since we last used it. There are other platforms that offer more features, but those come at a higher p...
What is your primary use case for Kore.ai?
In my past organization, I used Kore.ai for one of the projects over a period of approximately six to eight months. Our main use case for Kore.ai involved building a Gen AI plus conversational AI p...
 

Comparisons

 

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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Leading banks & Enterprise Companies
Find out what your peers are saying about Amplitude vs. Kore.ai and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.